This is a short research paper with only 3~4 pages. Use the company of JC Penney to discuss why such company will fail to re-brand. Is there anything related to business strategy? If possible, please provide any data for company’s failure of re-branding in general. I will provide some article and news from website about JC Penney. please do find other sources to support the paper. The number of sources will depend on writer; however, I will set it to 8. It is also allowed to insert couple graphic (picture, table) in paper to support the explanation.
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