Divide literature review into 3 parts：
1.What the former researchers have been done on the customer experience academic field.—1000words
2.Based on the Verhoef et. al (2009)conceptual module, I will only analysis five determinants (social environment, retail atmosphere, assortment, orice, retail brand) in my case study for evaluating customer experience (cognitive, affective, social, physical) in a high-end bedding brand.
Defining all the elements in the five determinants and customer experience. (eg. The elements in Retail Atmosphere: design uniqueness, quality) Explaining the importance of the five determinants in measuring customer experience.–3500words
3.Hypothesis: H1-Price has positive relationship with customer experience.
H2- Retail Brand has positive relationship with customer experience.
H3-Assortment has positive relationship with customer experience.
H4-Retail Atmosphere has positive relationship with customer experience.
H5-Price has positive relationship with customer experience.
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