Mercedes Benz Agency in Kuwait and its Competitors(Lexus Bmw Audi)
• Describe the competitor’s strengths and weaknesses in detail and make a SWOT analysis of the company.
• Discuss the following product factors:
o Describe in detail the organizations’ products line and / or services
o Explain how the products / services satisfy the organizations’ target market(s) and objectives in terms of features, benefits, brand, guarantees, warranties, quality, packaging, service etc.
o Recommend any changes and/or additions to the product/service.
• Discuss the following price factors:
o Describe which pricing approach or approaches are currently being used (i.e. cost-based, value-based, competition-based
o Describe which pricing strategies (if any) are being used (e.g. product mix, price adjustment)
o Explain how the pricing strategy satisfies the organizations’ target market/s and objectives
o Recommend any changes or possible pricing approaches and strategies that could be put in place that are not currently being used.
• Discuss the following place factors:
o Describe the distribution channels that are being used by the organization
o If the organization relies on its location, for example a retailer, describe and provide an opinion of the location
o Describe its logistic management (such as inventory management and order processing)
o Recommend any changes or additions to the distribution channel and/or location of the business. Consider the use of multiple channels.
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