. Explain how advertising and promotion fits into Integrated Marketing Communications. Using a specific example drawn from the above, define and provide an example of tools that could be used in the promotional mix for your brand, including: Make sure you give specific examples for each and in doing so, explain what a customer touchpoint is and why it is important. Please also define the concept of a campaign in advertising and promotion and in integrated marketing. What are the key elements that make a campaign a campaign. Remember to illustrate this with your brand.
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