Typography: What is it?
Typography is, at its most basic form, the arrangement and layout of letters on a page or screen. Before the digital age, this task was left to typesetters, who would manually arrange the movable type letterforms for printing. In this digital age, typography is performed not only by typographers, but also by graphic designers, compositors, art directors, and even graffiti artists. The field has opened up to literally anyone with a computer.
Even though there is easy access to the creative options of digital typography, typography remains a challenge to many designers. It appears to some to be a less sophisticated, or a less glamorous aspect of design, yet it often carries the greatest burden of communication in an ad or promo.
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