Examine the strategic issues affecting an organizations success in the global marketing area.
Analyze contemporary global marketing strategy and practices across a variety of industries and products to understand how decisions and research is underpinned by recognized international models and theories
Evaluate the strategic factors impacting on the decision to go global with marketing and evaluate their individual impacts on the supply chain i.e. logistics or make or buy decisions.
Critically analyze the totality of global marketing decisions and their effect on the success of the business to business strategy adopted.
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