Read Chapters 1 & 2 of the book “A Framework for Marketing Management” (the book is mentioned in the syllabus).
Based on a company/brand of your choice, or the one you chose for the final project, answer the following questions
1. How does the company’s/brand’s marketing strategy affect its customer value? Explain.
2. What activities does the company/brand implement implement based on the above marketing strategy? Discuss.
3. Evaluate, based on your own research and knowledge of the company/brand, its overall marketing performance.
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