Enterprise Module

  1. Groupon.com
  2. Spotify.com


For your chosen company…

  1. 1.     Map a business model canvas (BMC)
  • A template for the BMC is attached at the end of this document, incl. pointers to help you fill out the canvas
  • You can download an official template of the BMC here
  • The BMC does not count towards the word count


  1. 2.     Describe the business using the BMC (750-800 words)
  • Provide a succinct description of the key nine building blocks of your chosen company (max 100 words per section)
  1. Customer segments
  2. What is the company’s value proposition
  3. Channels
  4. Customer Relationships
  5. Revenue streams
  6. Key Resources
  7. Key Activities
  8. Key Partnerships
  9. Cost Structure


  • 3.     Identify and discuss the business model pattern (200-250 words)
  • With reference to Chapter 2 of Business Model Generation, discuss if your chosen business shows elements of one or several of the following business model patterns:
  1. Long Tail
  2. Multi-Sided Platform
  3. Free as Business Model
  • Briefly describe the identified business model pattern and how it applies to your chosen business


1)    What are your three biggest strengths and your two biggest weaknesses? (300 words)

  • Describe your 3 best qualities and 2 weaknesses
  • Give practical examples of your behaviour that illustrate your points
  • You may use your Team-Match Personality Report as a starting point

2)    Which role do you prefer to play in a team and why?

  • Pick two roles from the list below and explain why you can play these roles well.
  • Give practical examples from previous group-work that illustrate why you prefer to take on these roles.
  • Which role are you least likely to take on and why? (200words)

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