Dissertation
Measuring the impact of social media on small and medium sized business in the UK
Problem – Social media is becoming an important tool used by business to achieve growth
Social media presence which is becoming increasingly popular causes debate on the effectiveness and firms find it difficult to know which metrics or measurement to look at and how it impacts business, reason for this is that social media is new innovation.
Analyse key social media metrics that would be significant to help business grow.
Literature Review
Factors that influence business growth
Technology and influence
Social media
Last Completed Projects
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