Prepare a report describing how organisations build innovative and creative features in ecommerce platforms. Illustrate your discussions with at least two examples, which can be found case studies, organisations you know personally, or a mixture of the two. This would enable you to recommend methods and approaches to build, add or edit new features for customers that could potentially increase revenues for sites.
This report will provide the basis for Assignment 2 – Group presentations.
The module learning outcomes assessed for this assignment are:
1. Identify appropriate e-commerce solutions with rich features to achieve business objectives
2. The contribution of e-commerce rich features for the whole business cycle
3. The role of chosen e-commerce platforms to achieve greater sales online
Below are the following: a) details of the task you are asked to complete, and b) guidance on what you are asked to submit.
A) THE TASK – WHAT YOU ARE BEING ASKED TO DO
You are required to first and foremost understand the nature of the case studies you have selected
The selected case studies can either be around your current workplace, past or your future career
Identify current ecommerce features and their success
Identify time needed to add, build and support these features
Present a time-plan and the resources required to embed these features on an ecommerce site
Compare and contrast past and current features for greater conversion rates
This should lead you to create an overall summary of the financial rewards that the business is gaining for investing in improving ecommerce features
B) THE REPORT – WHAT YOU ARE BEING ASKED TO SUBMIT
You are required to submit a written report of 2000 words (+/- 10% – not including reference list and appendices). You are encouraged to refer to the document “ASU Guide to Report Writing”, published by the Academic Skills Unit to support you in preparing your report. You might use the headings shown in this briefing or you may use your own headings; what is important is that you clearly cover all areas outlined below in a way that can be marked. You can be as creative as you like in using visuals, graphs and charts to present your data and analysis.
The report should include the following sections:
SECTION 1 – Title page: This should include the following: your name, ID, course details, Module Title, Module Code, The Module leaders name, deadline date and word count
CONTENTS PAGE: your report should contain page numbers and you should include these in a clear contents page. Therefore, the structure of the report needs to look professional. (10 Marks)
introduction – Provide a brief paragraph outlining what your assignment will cover and how you decided what to cover. (nb as normal, the report should be written in the third person).
SECTION 2 – Main Findings: describe how organisations build innovative and creative features in ecommerce sites. Your two selected case studies will help you to Illustrate this important element. (30 marks available)
You are expected to use credible and up to date reference sources about e-commerce industry. (15 marks available)
SECTION 3 – Analysis and Conclusions – clear and well-defined summaries that are supported with discussions and justifications on effective approaches to add, edit or design new features including call to actions to achieve greater conversion rates in an e-commerce environment. (40 marks available)
SECTION 4 – References and bibliography – You must reference all sources using the ASU Harvard Referencing Guide. You should aim for at least five credible reference sources but preferably more. (5 Marks available)
SECTION 5 – Appendices – they are not included in the overall word count but only short summaries or screenshots of the reports you have used should be included (Check marking criteria matrix in Appendix 1).
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