Assignment plan :
1 – Content
1-1 introduction : why is Public relations important ?
1-2 paragraph introducing the case study ( Toyota Yaris PR disaster goesglobal)
from this website :
Toyota Yaris PR disaster goes global
1-3 blog address ( same link ) .
2- Public relations in theory :
2-1 Defintion.
2-2 Corporate Image and Corporate Reputation.
2-3 Public relations Planing. ( 2-3 planing models / R-A-C-E / R-O-S-I-E ).
3 – Case study
3-1 Crisis overview.
3-2 Toyota Yaris course of action
3-2-1 Public relations Tool 1 ( screen shot form Twitter or Facebook or Instagram or youtube )
3-2-2 Public relations Tool 2 ( screen shot form Twitter or Facebook or Instagram or youtube )
4- Conclusion.
5- References.
NOTES :
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