Introduction
The history of AT&T for the most part forms the background of US telephone industry. AT&T was founded in 1875 by Alexander Graham Bell and he was assisted by Thomas Sanders and Gardiner Hubbard in financing the work. Bell’s aim was to develop a talking telegraph and he succeeded through his invention of the telephone. AT&T was Bell system’s parent company in the 19th century. Given that the Bell system rendered the best kind of telephone service globally, it became America’s telephone monopoly (Parish, 2013). In 1984, the system was broken into eight companies through the agreement between U.S. Department of Justice and AT&T. During the period 1984 to 1996, the firm remained an integrated equipment and telecommunications services company making it possible to succeed in an environment that was highly competitive. Currently, AT&T Company is a leader in global networking specializing in providing IP-based solutions to government customers and enterprises. In addition, AT&T’s move to pivot away from the provision of traditional consumer services gives the small businesses and a breakthrough which is an alternative to the traditional services rendered. As such, the milestones made by AT&T can only be possible if the company is involved in healthy staffing and recruitment practices. Therefore, the paper will explore the company human resource practices and processes.
Major areas of emphasis for AT&T during Recruitment
Innovation
It is always important for AT&T Company to attract ideal candidates with the ability to fit into the company’s culture and even add value to the firm. In this regard, the company has made efforts to adopt refreshing and new ways to recruit employees who have hidden talent. Traditional methods that have been tried and tested such as referrals, in-house recruitment, and job postings are some of the methods AT&T uses in its recruitment. Even so, the organization has gone to great lengths to device innovative methods like the use of the Lorem Ipsum filler text. The method helps to demonstrate visual presentation and or the graphic elements found in a document. Many people visit the Lorem Ipsum site on a daily basis thereby making it an attractive tool to capture candidates with immense capabilities. Usually, users go to the site and select a language they desire after which they copy and paste the required text into a document. In some cases, such as when highly creative individuals are required, AT&T hires the services of recruitment agencies thus increasing the company chances of getting the right human resource.
Keeping it real
AT&T Company has successfully managed to engage and recruit individuals with top notch talent by observing diversity in the number of digital mediums used by the company. AT&T is successful because they are able to enlist refreshing strategies as well as adopt outsourcing processes that promote innovative recruitment. The company employs a variety of outlets ranging from targeting pages in the social media to using mobile app postings. The beauty about the company’s strategy is that despite using diverse outlets, AT&T maintains a strategy that is unified in a bid communicate with potential candidates in a simultaneous fashion and promote their brand.
In addition, AT&T has established a feed for job opportunities and career fairs using their iPhone app which has further been optimized in other mobile devices. In fact, the firm’s site has also displayed the photos of actual employees including videos and posts that give potential candidates a picture of the corporate culture and hiring process. Interestingly, AT&T go ahead to offer candidates podcasts where they can listen to advice involving interview tips and even what they can wear when reporting on their first day. Essentially, the company places so much emphasis on cohesive branding throughout their recruitment strategies in a bid to ensure that candidates are aware they have come to the right place regardless of the outlet that is in use. Moreover, every page in the social media targets a particular market. Facebook targets university-level and college students while Twitter and LinkedIn aims at reaching for career opportunities and professional. Therefore, AT&Ts strategy for diverse outlets is appropriate because it enhances genuine engagement that makes it possible for candidates to respond.
Create a Community
AT&T has been able to capture passion, personality, and pride as the image of their brand and thus recruit personnel on this basis. This has gone a long way in creating an online community where AT&T’s brand is genuinely represented thus making candidates with high competencies more willing to work with the organization. As such, newly hired workers are able to project and build on the culture of the company because of the good image portrayed.
Talent networking
Usually, AT&T takes the initiative to develop a talent network that communicates its culture and values before taking part in the formal recruitment process. The talent network has indeed proved to be very successful as it reaches out and connects with many job seekers. According to (Syrett & Devine 2014). Many people seeking jobs often join the talent network as it keeps them informed about potential job opportunities
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