Discuss by target audience for this assignment is the local Pensacola and surrounding communities that are most likely to listen and interact with local Christian media which would contain a majority of saved people but yet might include unsaved people as well.

Press Release Assignment
BA 313 Public Relations
Spring 2016

Directions:
Youve been assigned by Pensacola Christian Colleges Chief Communications Officer, Amy Glenn (850-478-8496, aglenn@pcci.edu), to write a no more than a one-page press release for the PCCs College Days activities on April 14-16. For the first time, PCC is trying to reach the Christian young people in the Pensacola and surrounding communities and decided that along with specifically targeting the local churches that PCC would reach out to the local Baptist-oriented Christian media including websites, TV, and religious radio stations. The press release is for immediate release and would have been emailed as a PDF to the various Christian media outlets on April 1st. Amy would like for you to design a PCC College Days letterhead to help add credibility to the press release.

Tips:
1. Your target audience for this assignment is the local Pensacola and surrounding communities that are most likely to listen and interact with local Christian media which would contain a majority of saved people but yet might include unsaved people as well. Also, this target market would also comprise people who are familiar and not familiar with Pensacola Christian College.
2. Dont forget to incorporate the writing guidelines from the Chapter 7 notes and textbook (pp. 143-144).
3. Please do not contact anyone in the ministry for informationplease do your own research such as consulting:
http://www.pcci.edu/downloadcenter/pdfs/collegedaysbro.pdf
http://www.pcci.edu/collegedays/
http://www.pcci.edu/newsevents/2016/collegedaysspring16.aspx
4. Any verbatim material must have quotes around it and should be properly cited (use your pledge page for all citations). Hint: Just quoting blocks of information will not result in acceptable grade on this project.
5. Although the textbook gives an example of an electronic news/press release on p. 195, the following websites provide additional information and examples.
http://www.webwire.com/FormatGuidelines.asp
http://www.prurgent.com/Press_Release_Sample.PDF
http://www.prsyndication.com/press-release-format
http://www.mediacollege.com/journalism/press-release/format.html
http://www.publicityinsider.com/release.asp

Attention, Please note that you are not supposed to upload any files with additional pages (extra instructions) until Administration informs you on the payment receipt.