Requirement： Multichannel marketing communication Proposal (Summative) (Individually written)
You are part of the communication department of the chosen retailer and you have been assigned to prepare the launch campaign of the next collection, Autumn/Winter 2015. You will be developing an Integrated Marketing Communications strategy.
• You will have to develop the multichannel communication campaign for the launch of the Autum-Winter (AW15) collection for a big fashion retailer
• You must think outside of the box and come up with ideas to target your consumer
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