MARKETING FACT SHEET
Purpose of Assignment: The marketing fact sheet that you create in this assignment using research-based data will be an important tool for you to use to market the NP role. You can provide copies to prospective employers, bankers approached for small business loans, news reporters, your mother, patients, policy wonks – you get the idea. Make the facts sing for you – be creative! You will learn how to work these research facts into your everyday conversations, much to the dismay of your close friends.
Assignment: Develop a 3-4 page summary (minimum) of key RESEARCH findings regarding the process and outcomes of nurse practitioner practice. (Do NOT use articles about the NP role or describing the role. Find specific research articles OR the entire article will be deducted for 10 points.) Provide bulleted points of key findings with additional research information (e.g., sample size, sample health status, healthcare setting, specific outcomes, etc.). You must provide enough specific information about the study so the research findings are not vague and they can be understood in context. (See example below) Provide appropriate citations for each finding. Use complete sentences.
Requirement:
Minimum of 10 separate research articles regarding NP practice must be cited (using APA format)
Articles must be submitted used in the paper and will be returned to you if requested. (You may burn a CD with the articles as an option to turn in or provide DOI with link in uploaded copy.)
Majority of key points must focus on patient outcomes related to NP practice (e.g., patient satisfaction, reduced incidence of hospitalization, improved health status, etc.)
Also include focus on quality of care and cost-effectiveness of NP care (You must have articles that address these outcomes also.)
You will lose points for bullet points that are too vague or too limited to be able to “understand” the study
You will lose points if you write a narrative paper.
Consider drawing the conclusion for the reader (see example below).
An example of brief overview of an article that addresses outcomes:
A large randomized study of 3000 patients in public clinics was conducted in NYC. Patients were managed by NPs and physicians for 6 months measuring physiologic variables for HTN, diabetes, and asthma outcomes. Findings revealed essentially no difference between the two provider groups indicating competency of the NPs to manage these chronic illnesses as well as physicians (Mundinger, et al, 2000).
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