ssay #1 300words
Case: Dow Corning and DirecTV: CRM Goes Mobile.
Summarize the case in your own words.
essay #2 300 words
Describe why going mobile for these two companies was a “big deal”.
essay #3 300 words
What lessons can we take from the case and apply to other businesses that are not in similar business sectors?
Essay #4 300 words
The two companies play in different fields. Why are we able to compare and contrast these two, specifically, so well? What do they have in common from an IT perspective?
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