Describe the role that strategy plays to make your regional chain of yogurt shops successful. How will you “position” your brand versus competitors, and why? What trade-offs are you willing to make to achieve the position? What questions does your management need to answer to gain strategic alignment around your value proposition and trade-offs? (You may want to do a SWOT analysis and definitely use the Five Forces tool from this week’s reading.)
Be creative in your approach to this assignment by considering that you are the owner of yogurt shops. What is the name of your shop, what are the current demographics and how will you differentiate your brand from the competition? For more tips, see the announcements posted on this assignment.
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