Each student will identify a company and conduct a research project on the company’s management problem.
Some suggested companies are: Telstra, Qantas, Fosters. You may however choose any company from any country.
A business can be thought of as a stream of decisions:
What product should we make
What price should we charge
How should we get the product to market
How should we communicate with potential customers about the product
What regions should we operate in
What partners should we have
What market segments exist and which ones should we target
Who should we employ
How much training should we deliver
Who should we promote
What IT supplier should we use
What advertising agency should we use
Where should the office be located
And many more.
Sourcing both secondary and primary data, analysing and then drawing realistic conclusions, it will be presented in a report format and then the key issues and findings are to be presented.
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