Critically examine innovation via a “Value -Innovation Strategy”. How might such a strategy for innovation and growth be implemented in practice.?

Answer ALL questions.
Q.1.Explain what you understand by a “co-creation activity” . How might this type of activity be implemented at a firm level for innovation ? What is the role of marketing activities in successful implementation of this type of strategy for innovation and growth?
Q.2.Critically examine innovation via a “Value -Innovation Strategy”. How might such a strategy for innovation and growth be implemented in practice.? Give examples to illustrate your answer. (20 marks)
Q.3a. What are the key indicators used in practice to monitor innovation performance of (1) a country and (2) a company? Are these indicators related? Give examples to illustrate your answer. (20 marks)
b. With close reference to key indicators in part (a) and relevant academic literature, choose an innovative company operating in a knowledge-based economy of your own choice and critically examine and explain company’s strategy, operations, marketing activities, and management style for innovation and growth. Explain how your chosen company has been able to innovate to achieve sustained growth over time.

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