NB: None of the above penalties will be used to change a student mark which is above the pass mark, to one that is below the pass mark. Therefore the maximum penalty for exceeding the word limit will be a reduction to a pass grade.
This assignment will assess learning outcomes:
1. Demonstrate a systematic understanding and critical evaluation of the key aspects of the strategic management process;
2. Demonstrate the ability to compare different theories and perspectives of strategic management and use and appraise them appropriately;
3. Critically evaluate theories and concepts of strategic management. Analyse and apply appropriate problem solving techniques plus knowledge learned to solving complex business problems;
4. Demonstrate the ability to communicate complex issues.
This assignment will be marked based on the following criteria.
CRITERIA DESCRIPTION Marks
INTRODUCTION • Overview of the theories/concepts applicable to the case
• A brief profile of the case
• Objectives of the assignment
CONTENT
Discussions should be a presentation of relevant and convincing evidence to support the answer. The structure should be well organized and easy to follow.
1. Critically evaluate the key process of strategic management applied by MasterCard;
2. Analyze which theories and perspectives of corporate strategies used by MasterCard and appraise them appropriately based on the industry’s anticipated growth rate;
3. Explain what important strategic plan would be needed to actually hold the event (short term, long term or both). Demonstrate the ability to communicate and apply appropriate problem solving techniques.
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