1) Apply Balogun and Hope Hailey’s Change Kaleidoscope model and Lewin’s Forcefield Analysis to the case and use this to discuss the strategic change context in December 2012, at the start of the change process.
Note: you should discuss what the most challenging aspects of the change context were and what were the most enabling or helpful aspects.
2) Apply Johnson’s Cultural Web model to the case and use this to compare and contrast the culture of TED before the change (2012) and after the change (2014). You must create a table so you can apply the web once for 2012 and once for 2014.
Note: you should discuss the most significant similarities and differences between 2012 and 2014 and how the cultural changes were achieved.
3) Critically evaluate the change process that took place at TED during 2013-14 by applying Kotter’s 8 Change Steps model.
Note: you should discuss what seemed to work well or not so well, did the process follow Kotter’s change steps or was there something more they might have done to ensure the success of the change?
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