1.Critically evaluate and comment on Ford’s financial and compeptive position at the time of the case study.
Using approprite technique such as Ratio analysis,SWOT,VRIO,value chain analysis in their analysis(500words).
2.It is critical for any organisation to take account of the environment they operate within if they are to achieve compeptitive advantage.
Conduct an environmental analysis for Ford using model such as PESTEL,Porter’s 5 forces or Boston mattix.(400words).
3.Critically analyse and evaluate the option open to Ford’s long-term strategic development.
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