• summary situation analysis reviewing key aspects of the marketing environment audit
• critically discuss Harvey Nichols strategic options for international growth and make strategic recommendations for its future international growth
• evaluate market potential and recommend its next international market and proposed entry strategy for its 9th store
• outline the recommended marketing mix for the proposed market, ensuring its relevance to the target audience.
Notes on report:
• Please note analysis of case study research data and any additional data should be included in appendices in the form of a marketing audit. Please ensure you cross reference the marketing audit within the main body of the plan to ensure you receive relevant marks e.g. summary situation analysis to summarise key findings from detailed marketing audit in the appendices.
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