The final essay requires you to explore the connections between the topic you have examined in essays 1&2 and a career field it impacts. (My essay 1 and 2 was about Autoplay feature on Facebook therefore this essay should be related to advertising or public relations on Facebook with an example of autoplay feature. Not only adhering to autoplay features, but also there can be other advertising or public relations methods used in Facebook) You will expand your understanding of a communication career field (advertising or public relations) in both general and specific ways. Your essay will include a brief history of the career field and a specific discussion of the connection between the communication phenomenon and the profession it links with (i.e., Is there a positive/negative relationship fostered? Does the phenomenon create new ethical or legal dilemmas for people in the profession? Are new/different expectations created for a communication professional due to the phenomenon in question? etc.)
– Look at how social media outlets change avenues for public&relations professionals (can they circumvent traditional communication style?
– Must include a clear thesis statement that makes an argument about the relationship between the topic and a specific communication career field
– Must include evidence to support the argument made (examples are okay, but feel free to use outside sources to support your claims)
– Must include a brief summary of the history of the career field
– Must illustrate a clear connection between the communication career field and the phenomenon under exploration
– You must adhere to facts (don’t use people think, prefer .. unless there is citation of poll or statistical documents ) essay shouldn’t be subjective
– Any hypothetical examples used must be clear and plausible and add to the purpose of the essay
– relationship of a career field
– brief history of advertising (traditional vs these days when autoplay spreads(viral) on Facebook = more views )
– impact of this new form
– what does this mean for advertisers
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