1. Choose two advertisements/media (magazine ads, songs, billboards, internet ads, etc.) that are related to alcohol, tobacco, drugs, or foods
2. Analyze and critique each ad/media. Utilize the following questions:
a. What is the ad/media about or trying to sell?
b. Where was the ad located (what magazine, tv show, radio station, etc.)?
c. What is the target audience for this ad/media?
d. How reliable is the source of information?
e. What is the theme of the ad?
f. What information is MISSING from the ad?
g. Are there statements that you believe are NOT true?
h. What tools are used to grab your attention (colors, humor, etc.)?
i. What are the health implications of the ad (is it promoting healthy behavior?)
j. What are the positive or negative effects of this particular ad/media? For example, how would this ad/song affect children or teens? Is there a risk in the constant bombardment of certain messages in society?
k. In thinking about your future profession, how would this media affect the people you are working with? (For example, if you are going to teach, how does this media affect kids?)
4. Include either the originals OR copies of your ads. If you use a song, please print out the lyrics.
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