marketing

Management perceives that part of the solution for the Qantas division of the international business is
offshore maintenance of aircraft, employment of overseas flight crew, and pilots on much lower
salaries. All of this is part of the perceived need to pair down costs, just as the Group was able to
when it established JetStar as the low cost brand in the Qantas Group.
This assignment is focused on the international side of the Qantas Group business, specifically the
Qantas and Jetstar international passenger operations. Their domestic Australian operations are not
the principal focus of this assignment. Commentary on them should either be very limited, or
excluded.
 Consider the basic tools for conducting a marketing audit, like the SWOT and the PEST. How
might Qantas use specific business tools to assist it to undertake formal marketing auditing and
planning? Provide four examples. Note: do not describe the business tools at length, rather explain
how they might be used.
(3 marks)
 Thinking specifically of the airline market, what are the most important factors in Qantas macroenvironment?
Briefly describe them and explain the reasons for their importance. Note: there is not
a right or wrong answer – explain the reasons for choosing these as the most important factors.
(3 marks)
 Thinking specifically of the airline market, what are the most important factors in Qantas microenvironment?
Briefly describe them and explain the reasons for their importance. Note: there is not
a right or wrong answer – explain the reasons for choosing these as the most important factors.
(3 marks)
 How would Qantas position itself differently for its consumer and business markets? How could
Qantas use marketing research and marketing intelligence to assist it to undertake marketing
planning and implement marketing strategy for each of these two markets?.
(6 marks)
 How could Qantas use segmentation and specific segmentation variables like demographics,
psychographics, buyer-graphics and geographics? Provide a specific example.
(3 marks)
 How could an understanding of market positioning be of assistance to Qantas for targeting its
target segments?
(3 marks)
 How could an understanding of buyer behaviour be of assistance to Qantas? Provide a specific
example of how Qantas could tailor its promotions based on buyer behaviour.
(3 marks)
 Why would Qantas undertake formal marketing auditing and marketing planning? What is the link
between auditing, planning and corporate strategy? Note – do not simply discuss these broadly—
apply the concepts directly to the Qantas case.
(6 marks)
Ultimately, your report should demonstrate that you understand the linkages between marketing
audits, marketing plans and marketing strategies, and their relationships with each of the concepts or
thematic areas above. Your report should also demonstrate that you can apply these to the Qantas
Group.

Keystone Predators "Lords of Nature" Documentary

Based on the documentary film “Lords of Nature – Life in the land of great predators”, describe how wolves are a keystone predator. Describe the food web in the presence and absence of wolves. Describe what the “ecology of fear” is how the wolf relates to that. Describe 2 species that the keystone predator affects indirectly. Finally, describe 2 non lethal ways of coexisting for wolves.

Selena and how the film pertains to latin american culture

Extra Credit Project #4:
•    Watch any film listed in Recommended Films in Blackboard.
•    If you want to comment on a film that is not listed, please email Prof. Hill for approval of the film.
•    You may view and comment up to four films for 8 points.
•    Note: all film reviews must be typed in form of a composition (1-2 pages).
•    You should select one aspect of the film which interests you and analyze that aspect.  Whatever you choose to focus on MUST HAVE A CLEAR CONNECTION TO THE COURSE!  Do not write a plot summary except as needed for clarification, orientation, etc.
•    This project is worth two points per film viewed.

What is a Nation?

• 4. What is a Nation?
Please prepare a list of ‘things’ that define a nation!
Your list must be comprehensive but should not exceed three pages!
Use at least three different sources.
Please remember keep track of all the sources that you choose to draw information from by creating an ongoing reference list.
Prepare the reference list in APA format.

5. National Sovereignty: Theoretical Concepts
Please define and describe the theoretical concept of national sovereignty.
Provide at least three definitions or descriptions.
Cite your sources. Do not exceed one page!

6. National Sovereignty: Applied Current Examples
Please provide very brief descriptions of at least three current examples of applied national sovereignty. Try to get examples from different continents!
Cite all sources using APA style formatting.
This assignment should not exceed one page!
7. International Relationships
What exactly is an international relationship?

“The Fit Stop

You are a compensation consultant who has been hired by Susan Superfit, CEO of “The Fit Stop”, to formulate a compensation strategy for her new company.

After reading the information provided in “The Fit Stop” case on pages 510 and 511 of the text, use the following steps and questions to develop the compensation strategy:

1.    First determine what managerial strategy and behaviours would be most effective for this firm. What managerial style would Susan Superfit prefer and is it the one that you have recommended?

2.    Use the five-step compensation strategy formulation process in Chapter 6 (Figure 6.1, p. 208), formulate such a strategy, and summarize it using a strategic template similar to that shown in Figure 5.2, p. 244. Give your rationale for each element of the strategy.

3.    Determine if a performance pay plan would seem to work best for “The Fit Stop”. If so which performance pay plan would work best for the firm and give you reasoning.

4.    Identify the benefits system (including specific benefits) that would make the most sense for this firm.

Your case analysis should have a general structure that includes an executive summary, sections on managerial strategy, desired behaviours, base, performance and indirect compensation, some general weighing of alternatives, the conclusions you reached and the resulting recommended compensation strategy.