Author: chris

2200 word essay ,check word document for task and guidelines.

Also attached a powerpoint doc ,that may be helpful in completing the task.

Assignment 2: Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile

Choose one (1) of the following organizations to research: Google, Zappos, Southwest, Hewlett Packard, Xerox, W.L. Gore, DuPont, or Procter & Gamble. Use a variety of resources (company Website, newspaper, company blogs, etc.) to research the culture of the selected organization. Note: Use Question 6 as your conclusion. An abstract is not necessary for this assignment.
Write a three to four (3-4) page paper in which you:
Provide a brief (one [1] paragraph) description of the organization you chose to research.
Examine the culture of the selected organization.
Explain how you determined that the selected organization showed the signs of the culture that you have identified.
Determine the factors that caused the organization to embody this particular culture.
Determine what type of leader would be best suited for this organization. Support your position.
Imagine that there is a decline in the demand of product(s) or services supplied by the selected organization. Determine what the change in culture would need to be in response to this situation.
Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Companies: Boeing vs. Textron (Cessna)
Focus: Airliners vs. Small Business & Private Aircraft (B747 vs. C172)

3 pages in total, 1.5 pages for each section

Sustainability

What are the most important factors that will affect whether your set of firms is able to sustain or improve its competitive position and profitability in the near future (e.g., up to next 5 years)? How does your set of firms compare to the industry average? In this section you can add more detail to the business model you articulated in the executive summary.

Industry Dynamics

What are the most important factors that will affect your firm’s industry average profits in the near future (e.g., up to next 5 years)? How do you make money in your particular industry? How does your industry compare to the economic average?

The relevance of culture and behaviours in a MOCA strategy’s implementation

Background:

Your sex/gender, your social class and your ethnicity/race are three categories that intersect and have the most profound effects on your biography, self-image and life chances.  As well, the mass media and popular culture are powerful socializers and affect your self-image and self-concept as you attempt to conform to their representations of the proper – ideal – self.

Auferheide contends that “images and music are more powerful than text” and, thus, make ads more potent. Music videos are “stories” (Jhally) that represent contemporary masculinity and femininity: do they affect YOUR sense of self, the “proper” self?

Sut Jhally has critiqued the mass media (e.g., advertising) and popular culture (e.g., music videos, wrestling) for several years. As a commentator in The Ad and the Ego and later, in his own production, Advertising and the End of the World, he has argued that we should ask:

What are the consistent stories told by the whole range of advertising –
and which values does advertising address?

Music videos, of course, are essentially ads for a product and, as Aufderheide points out, music is a particularly powerful medium.

Jhally has also directed his attention to gender: “Manhood on the Mat” (2000) critiques the messages inherent in professional wrestling while Tough Guise (video) offers insights into male socialization.  An important video is Jhally’s  Dreamworlds3: Desire, Sex and Power in Music Video.  Here, Jhally asks, “How are we men?”  “How are we women?”  He also directs our attention to the racism, classism and heterosexism within music videos; the objectification of women (men, too, I would add); and the gendered ‘presentation of self’ (Goffman).   Social analysts have expressed concerns about the socializing effects of pornography on young people; Jhally refers to aspects of music videos as pornographic.

The images in ads have been critiqued for some decades – particularly women’s images (men’s images are increasingly standardized, however).  Indeed, these images have been linked to an increase in eating disorders and there has been outrage expressed about pro-anorexia web sites.  In response, some fashion houses have set weight limits on their models and Dove has instituted new ads – yet, these changes have been found to be ineffective…the audience prefers the conventional cachectic or air-brushed model!

The purpose of this assignment is to provide you with an opportunity to examine how we are shaped by the mass media/popular culture – in this case, ads and/or music videos – and to make you conscious of their representations of the ideal/proper self.  The assignment is designed to start to develop your understanding of the subtle and not-so-subtle ways that society ‘gets inside you’, an opportunity to see the general in the particular (and maybe the strange in the familiar) and to perceive the “machinery by which we have been moved” (Berger, Unit I).

Some new analyses are suggesting that there has been a recent, subtle shift in advertising: ads that are ‘plugged in’ to the successful self-esteem movement and have adjusted their message to the “already perfect (and entitled) self.”  These ads flatter their audience and promote their products as your entitlement to maintain your ‘perfection’.  You may see evidence of this new “pitch” as you analyze your sources.

Your task:

1. Carefully read all course materials for Unit V (this includes the Aufderheide guide, to be used in your analysis). Chapter 5 is essential, of course.
2. If you have specific interests relative to videos or ads, you may wish to look at: Chapter 1 (“Seeing Sociologically: Marginality and Crisis” or Chapter 8: “Date Rape” or “Sexual Orientation” or Chapter 21: “Eating Disorders.”
3. Google Jhally’s Media Education Foundation (or particular titles [see above]).
4. View Jhally’s “Dreamworlds: Desire, Sex and Power in Music Videos” (video: available at UofGuelph library, other libraries, Jhally’s internet site) or view at least four (4) music videos or at least ten (10) ads (print, TV, internet). Aa an alternative, you may analyze the lyrics of eight (8) popular songs (attach lyrics). Students have also attached print ads – helpful, but not required.
5. Write paper that de-constructs – analyzes — the video or videos, ads or lyrics. Your paper should respond to the following questions:
   1. Who ARE you?? (i.e., introduce yourself – the categories you belong to)
   2. How do your sources represent masculinity, femininity? (What is the “proper” self?)
   3. How do your sources represent relationships? What “stories” do they tell? WHOSE stories do they tell?
   4. What norms and/or values do your sources endorse?
   5. Whose ‘fantasies’ are portrayed?
   6. Can you relate to these representations/values/stories? Are they “YOU”? OR – is there a disjunction between the ‘proper self’ portrayed and your ability (or desire) to conform?
6. Conclusions: Effects of pop culture on you, your self-image. What have you learned from this exercise?

Grading Scheme: (20 marks)

• Integration of course materials
• Self: categories
• Substance of response to questions: critique/insights
• Recognition of effects of pop culture: subjective
• Style (spelling, grammar, clarity, bibliography)

FYI:

Tough Guise, Dreamworlds3, Advertising and the End of the World and The Ad and the Ego are available at many university and public libraries.

 

Principles of Economics Due Week 4 and worth 150 points
Write a two to three (2 -3) page paper in which you:
1.
Identify a relevant economic article from either the Strayer Library or a newspaper. The article must deal with any course concepts covered in
Weeks 1-4.
2. In the first two (2) paragraphs, identify at least four(4)key points that the article
highlights.
3. In the next three to five (3-5)paragraphs, apply two(2) of the following
economic concepts (supply an d demand, market structures, elasticity,
and costs of production ) to the key points that you highlighted in Question 2.
4. In your concluding paragraph, state whether you agree or disagree with the author’s comments. Provide a rationale for the response.
5. Use at least three(3) quality resources in this assignment with one(1)being your article.
Your assignment must
follow these formatting requirements
:
•
Be type
d
, double
spaced, using Times New Roman font (size 12), with one
–
inch margins on all
sides;
citation
s and
references must follow APA or school
–
specific format. Check with your
professor for any additional instructions.
•
Include a cover page containing the
title
of the assignment, the student’s name, the professor’s
name, the course title, and the date.
Th
e cover page and the reference page are not included in
the required assignment page length.
The specific course learning o
utcomes associated with this assignment are:
•
Apply the underlying principles of economics and the economic way of thinking to assess
market
issues and make business decisions.
•
Analyze the dynamics of supply and demand to anticipate market equilibrium.
•
Analyze the elasticity of demand and supply and
its importance, and the effect of taxes or other
public policies
•
Describe the impact of
various forms of competition on business operations with emphasis on
perfect competition.
•
Use technology and information resources to research issues in principles of economics.
•
Write clearly and concisely about principles of economics using proper writing
mechanics
.

For our project, we will be creating a company that enables commuters to connect with other commuters of the same school. It can use by both students and professors. Through these connections, the users will be able to coordinate carpooling when traveling from the same area. Users will be able to advertise themselves by saying where they are coming from and a rate they will charge to provide a student or professor on their route with a ride to school. Users of the site will be able to rate drivers and shop between potentially carpool with. Profit will come from a rate we charge for people to advertise on our site.
Our customers are individuals who seek an alternative way to commute from their home to the university by carpooling versus other various transportation methods such as taking a bus or the T. Our primary focus will be establishing a platform for the current students and professors whose university and residences are within the greater Boston area by providing carpooling as an additional option. We chose the higher educational community to set up a safe network which students and professors are familiar with and are most likely to trust and use. Our wider range of customer profiles will include people who have been our customers and want to continue using our service; people who are interested in our service/website but are currently not in the network, and people who are living outside the greater Boston area that also have a need for a ride to their university. In our market analysis we will depict the customer’s specific needs and we will provide the solutions; the assumption of our market characteristics and trends; the competitive and regulatory environment we are facing; our market strategy in corresponding the business’ start-up and growth, and how we intend to build the relationship with our customers to maintain and gain additional customers as the business grows.
Please answer these questions one by one and mark the questions’ numbers.
28. What do the competitors not do that our business is doing? What do the competitors not do that our business will do? Is this what customers really want? How do we know?
(Please provide two or three competitors)
29. What do competitors do that our business will do in a substantially similar manner? Is this what customers really want? How do we know? What do competitors do that our business will do in a substantially improved manner? Is this what customers really want? How do we know?
30. What is the competition from other substituted service/website?
31. Why is the target segment we selected over other possibilities? What specific advantages does it offer? What specific disadvantages does it have?
32. Why, from the customer’s perspective, is our solution clearly better than solutions offered by competitors? How do we know customers feel this way? How can we be sure of this?
33. What is unique with respect to our services/website in comparison to competing offerings? Is it unique, why and why not?

E. Regulatory Environment
34. What regulatory agencies will our business have to comply with? How will this affect the business? What is the cost of such compliance?
35. Who will be responsible for the regulations? Who is legally responsible?
36. How to keep the safety of the service/website?
F. Marketing Strategy
37. What is the primary image that we want to create for our services/website?
38. How does this image differ from the images held by competing firms/website?
39. What superlatives (for example cheapest, easiest to use, etc.) can be used to describe our services/website? If there are superlatives can be used, what will be used to appeal our customers?
40. What are our primary marketing communication tactics? Why were these marketing communication tactics selected?
41. What secondary marketing communication tactics will be used? Why were these secondary marketing communication tactics selected?
42. What other marketing communication tactics were considered?
43. What range of specific prices (charge by driving miles? using the website? rating the service?) does the customer pay for the solution (either the exact solution or a comparable one) at present?
44. What have been the historical pricing trends? What are the expected future pricing trends? Is pricing our marketing tactic? How and why?
45. How much do we expect a customer to pay for our solution? Why is this believed to be the most appropriate pricing?
46. Will price incentives (sales prices, special terms and conditions, credit, etc.) be used to stimulate sales? If yes, why? If no, why not?
47. If prices were raised by external reasons (fuel, public transportation, etc), what impact would this have on sales results? On margin results? Why do you believe this?
48. If prices were decreased by 10%, what impact would this have on sales results? On margin results? Why do we believe this?
49. What is the average sale per customer (for each using the service certain period)? What will be done to increase this to an optimum level (cost/payback justified/rate level/membership?) over time?
50. What are the specific marketing communication programs? What are the expected results from the marketing communications programs? When will they take place?

G. Relationships with Customers
51. What are the bases for ongoing relationships with customers?
52. What will the customers expect and receive from their relationship with the service/website?
53. What specific steps will be taken to ensure that customers are getting what they desire and expect from their relationship with the business?
54. How will this process be monitored to ensure it works safely, correctly and effectively?
What ongoing information do we expect to obtain and maintain on a current basis with respect to our customers? How will this be done? Who will do it?

Part A: Introduce yourself, your context (which may include but is not limited to information about your school, district, classroom, students, content, and curriculum) and describe the process of deep reflection on classroom practice you used to define your passion and topic of study. This background information will provide relevant information to the readers of your plan. Important Note: This is not an autobiography, but an explanation of your current role, a description of the students involved, and why the topic you chose is important to you.

Remember: Choose a passion for your Research Plan that you can later implement with students in Major Assessment: Problem-Based Research.
Part B: Write a literature review related to your topic of study that includes critical analysis from at least three but no more than five cited references. Helpful resources for writing a literature review are included in the Learning Resources. Be mindful of the following questions in developing a quality literature review:
? What research did you review to investigate your passion or wondering?
? Did you use reputable sources such as peer-reviewed journals and editor-published references?
? Were your resources current (less than five years)?
? Did you follow the advice and recommendations given in the Literature Review resources?
Remember: You are required to use at least three but no more than five primary resources.
Part C: In this week’s Resources you learned that defining your wondering can be the most difficult, yet rewarding, aspect of your teacher inquiry process. It is driven by your professional teaching experience combined with real-world dilemmas. In this part of the paper, state your initial and revised wondering question and how your colleagues’ feedback and/or the literature review led you to the revised version. Also, include any subquestions that you may have added to increase the depth of your wondering.

To help guide you in selecting and writing wondering questions, refer to these helpful tools located in this week’s Learning Resources:

1. Wondering Passion Exercises—A Practice Tool
2. 50 Examples of Wonderings
3. Litmus Test Wondering Game
Making a Plan
Now that you have refined your wondering question, you will need to develop or design an “action” to implement in your classroom. Describe a strategy, intervention, or some other action that you might implement to address the problem you identified in your wondering. Explain the change(s) you plan to make in your teaching, your classroom, or your outreach to improve learning.

Submit Parts A, B, and C in Week 3. Remember to write in APA format and include a title page, in-text citations, and a reference page. You will submit this assignment (including Parts A, B, and C) for a grade.

please compose a essays to state the study objection and the reason to choose this program of master of science(Finance)at NTU (NANYANG Technological University)

Text: E-book access in upper left drop down of class page.
Digital book: Book Type: eBook Access the electronic chapters of this book in Doc Sharing

Gosselin, D. K. (2010). Heavy hands: An intro to the crimes of family violence (4th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
ISBN: 0136139035

In 4 pages:
1) Describe the characteristics of abusers
2) Analyze four characteristics of abusers in domestic violence situations
3) Four roles of substance abuse and its effect on domestic violence.

* Strongly support your claims with detailed information, examples, case studies, etc.
* Discuss how you evaluated the credibility of the resources used.

(NOTE: This assignment will require outside research. Use at least two credible sources beyond the text material.) You may consult the Kaplan Online Library, the internet, the textbook, other course material, and any other outside resources in supporting your task, using proper citations in APA style.