The Bible and Economics

The Bible and Economics

The bible and economics are two very distant things. It is difficult for anyone to believe that the bible can describe economics. God being the owner of the universe, and creating the world’s habitats in pairs describe the basics of economics. In context, the text explains the background history of finance and economics in the first chapters. The book explains the organization of business and the roles that the financial management play.  The bible also introduces humanity in the first chapters. The Ten Commandments are the foundation of biblical economic theory (Christian Broadcasting Network, n.d.).

Further, the bible proceeds to explain the meaning of wealth in the next chapters. God promises to multiply the descendants of Abraham after destroying the sinful world. The text explains the value of time, finances and money. This is the section where decision making is important in the stock market and investment. In this, the bible explains corresponds as the time when the people of Israelites make decisions concerning their loyalty. Wrong choices always lead to severe consequences. This is the case when one makes wrong stock market and investment decisions (Brealey & Myers, 2012).

The death of Jesus in the New Testament is described as a payment for the sins of mankind. With this, it is clear that human kind owned, but Jesus paid. This compares to financial analysis, debt and payout policy in the text. The concluding chapter in the bible is full of economic predictions (Brealey & Myers, 2012). Time is an important factor as the chapter explains about expected future happenings. The text also concludes with the analysis of future economic possibilities.

 

 

References

Brealey, R. A., & Myers, S. C. (2012). Fundamentals of corporate finance (7th ed.). New York: McGraw-Hill/Irwin.

Christian Broadcasting Network. (n.d.). Biblical Economics Key to Real Reformation. Retrieved November 26, 2013, from http://www.cbn.com/cbnnews/finance/2013/February/Biblical-Economics-Key-to-Real-Reformation/

 

 

 

VODAFONE UK LTD COMPANY ANALYSIS

 

Vodafone UK Ltd Company Analysis

Contents Page

 

VODAFONE UK LTD COMPANY ANALYSIS. 1

Vodafone UK Ltd Company Analysis. 2

Executive Summary. 2

Introduction. 3

Vodafone corporate strategy. 3

Marketing strategy. 4

Vodafone PEST analysis. 4

Swot analysis on Vodafone Ltd. 5

The company’s successes. 5

  1. a) Best in class technology. 5
  2. b) Global presence and diversification of company revenues. 6

Company’s weaknesses. 6

  1. i) Mobile phone radiation. 6
  2. ii) Legal proceedings. 7

Opportunities. 7

Threats. 8

  1. a) High level of competition. 8
  2. b) Adverse macroeconomic conditions. 9

Roles of employees in Vodafone Service Organization. 9

  1. i) Employee retention. 10
  2. ii) Employees’ satisfaction. 10

iii) Improvement of its services. 11

Conclusion. 11

Recommendations. 12

Reference List 14

 

Executive Summary

Vodafone is a telecommunication service providing international company, located in UK. The company provides mobile and landline communication services for individuals and different businesses. Vodafone Group’s target is to be a world’s top five brands. In for the company to make this a reality, it has aims of focusing on the global presence through dual branding exercise with the other companies around the globe through which Vodafone holds interests. Vodafone Company has the aim of maintaining the company leadership in the UK. Its marketing strategic plan is to maintain product led products, continually developing new products and services using the latest advances in the technology. Vodafone Company is equipped with the most technologically advanced infrastructural networks around the globe. There are more than 200,000 bases Vodafone stations for the wireless signal transmission and the network transmission globally and the network traffic of 700 billion and over 90 bytes of data per year. Through the training of the employees and employee retention, the company has been able to maintain competitive market position in the market.  This is significant in increasing productivity, to the loyal side of the company, increasing the company output.

 

 

Introduction

Vodafone Limited Company provides mobile and landline telecommunication services for different individuals and businesses in the United Kingdom (Roy & 2012). The company offers personal and business internet solutions, accessories, business applications such as business intelligence services, customer relationship management and mobile phone services.  Furthermore, this company offers data collection services as well as mobile workforce management, fixed data networks and other services such as IP telephony. Besides telecommunication services, Vodafone provide services for logistics, manufacturing, government emergency services for healthcare and public sectors. Vodafone was founded in 1985, and it is based in Newbury, United Kingdom. Vodafone Limited operates, as a subsidiary of Vodafone Group PLC. Vodafone Company is responsible for the first UK mobile call, in January 1985 (Hicks 2012). For the past fifteen years, they have grown to be the largest company in the UK, Europe and in the world. This article gives real time information in company’s marketing strategies, as well as the different strategies for employees’ service improvement. Furthermore, the article also provides recommendations to the company that could be adopted for the success of the company.

Vodafone corporate strategy

Vodafone Group’s target is to be a world’s top five brands. In for the company to make this a reality, it has aims of focusing on the global presence through dual branding exercise with the other companies around the globe through which Vodafone holds interests (Liou 2011). The company uses current business strategy to grow and expand through its geographic rapid expansion, and the acquisition of more customers, as well as retaining the new customers. The company has also improved its innovation and technology services to retain the new customers. This is the most effective strategy for the company, which is indicated through its successes in the UK. Since 1986, Vodafone   ranks as the world’s market leader, with currently the largest cellular market share in the UK (Sirkeci 2013).

In addition, the mobile phone market is drastically moving forward with the changes in the development and advancement of the mobile phone designs. In addition, the consumers have increasingly desired for the intensification of better products. To satisfy the consumer demands Vodafone is constantly developing new services beyond average customers’ demands in order to meet the dynamic market demands.  As a global telecommunication company with the potential of benefiting from the global telecommunication company, benefiting from other companies.

Marketing strategy

Vodafone Company has the aim of maintaining the company leadership in the UK. Its marketing strategic plan is to maintain product led products, continually developing new products and services using the latest advances in the technology. However, the consumers have become increasingly sophisticated through the development of modern mobile technology, making new demands to fulfil value added products (Webb 2013).  The consumers are increasingly becoming demanding, and therefore the suppliers have to listen, therefore Vodafone Company has utilized its strategy to feed these customers into their product strategy.

Vodafone PEST analysis

The major political factors affecting Vodafone company is the EU Roaming Regulations. These regulations have the aim of decreasing charges for mobile phone use close to 70% and increasing the consumer rights within the UK (Roy & Das 2012). Furthermore, being an international company, any of the government interventions and policy reforms through legislations could affect the market of Vodafone services. In addition, the economic factors include the increasing growth of the GDP as well as the inflation rate within the company operational markets. For example, the global economic and financial issues between 2007 and 2010 greatly affected the company (Curwen 2010).

There is a wide range of social factors directly affecting the services offered by Vodafone Company. For example, there is a current trend in the changes of working pattern, which has made most of the people to start working at home. This has led to the increasing demand in communication services and technology. The technological factors affecting Vodafone are due to the nature of the services offered as it belongs to the telecommunication industry. Due to technological advances such as the emergence of online communication has greatly affected the tendency of people to use other forms of telecommunication services (Papadopoulos 2011). Therefore, Vodafone is left with the need to form alliances with the companies to commit a considerable amount of research and development in the effort to introduce new products and services to the market. This will help protect the company from losing customers.

Swot analysis on Vodafone Ltd

The company’s successes

a) Best in class technology

Vodafone has successfully created a lasting brand image to its customers. It has also expanded its services outside the UK to global, with its services ranked seventh most valuable. Vodafone Company is equipped with the most technologically advanced infrastructural networks around the globe. There are more than 200,000 bases Vodafone stations for the wireless signal transmission and the network transmission globally and the network traffic of 700 billion and over 90 bytes of data per year (Herrington & Aldrich 2013). The company had peak download speed of 28.8Mbps. This speed ultimately serves the Vodafone customers with the best services in the market. For example, in offer to improve their customer satisfaction, Vodafone came up with Vodafone 360 service. This is a very good service for any customer wanting global connection. It is also good for the customers who want to be connected everywhere, and those customers wanting latest information available on the internet while keeping their contacts intact.

In addition, Vodafone has enhanced its market through its connections with the latest updates from popular social sites such as MSN, Facebook and Skype; therefore, the Vodafone has the potential of connecting over 360 users, making them stay updated with the latest news. In addition, Vodafone Company benefits, as it was the first telecommunication service provider to provide DRM- free bundles. It also has the largest digital music subscriptions with over 500,000 customers (Herrington & Aldrich 2013).

b) Global presence and diversification of company revenues

Vodafone benefits from direct expansion of its business to other business location such as Europe, Middle East, Asia and United States through the company   undertakings investments. Vodafone has operational offices in over 40 countries, in addition to the equity it has with more than 30 countries. In addition, the company has a prominent market share internationally, with its largest geographical market in Germany. This market contributes 18% of the company’s regional revenues (Mitra & Ray 2013). Italy generates the second largest international revenue of approximately13. 5percentage (Herrington & Aldrich 2013). The highest turnout in Vodafone in mobile telecommunications operations.

Company’s weaknesses

i) Mobile phone radiation

There are concerns that the exposure to mobile phone electromagnetic radiations has health hazards. From previous research studies, excessive phone use could lead to the development of cancer.  However, the results are not conclusive, as the local health authorities and the world health organization accepting that there are no health concerns (Mitra & Ray 2013). However, the damage had been done, hence the impact falls to the mobile phone manufacturers and service providers. In addition, some governments in other countries have taken precautionary measures through limitation of mobile phone use in school and colleges. This is because children and adolescents are more susceptible to the radiations. Therefore, the concerns significantly reduce the demand quantity since this market segment is omitted.

ii) Legal proceedings

Concerned with the allegations on the cell phone radiation, there is a high likelihood of the allegation affecting the telecommunication revenues. In this response, the mobile phone service operators such as Vodafone and Verizon wireless have filed a lawsuit (Qi et al. 2010). This is because the alleged health risks have no substantial proof, with no assurance of the actual risks. This reduces the likelihood of Vodafone to focus on mobile telecommunication.

Opportunities

Increasing customers and the emerging markets are one of the opportunities presented for Vodafone. There is a 20% growth in the telecommunication industry in the last three years with over 4.7 billion subscribers (Jain 2012). In the emerging market, mobile penetration is expected to deliver faster GDP with little and alternative fixed infrastructure. Mobile money-transfer services have its values added through the addition of existing infrastructure, with the help of other improved financial enterprises. There are several growing business opportunities with the exponential growth of the customer ratio of 5.4 billion by 2015 (Holland & Mandry 2012). In the future, due to the increasing numbers of mobile phone users, mobile transfer systems will be the Vodafone major source of income.

The introduction of the 4G data transmission has significantly improved high-speed data transmission. The availability of the ultra broadband connectivity, improves the mobile phone experience. Vodafone uses its own infrastructures to launch their 4G network. There is an increasing trend in mobile phone advertisers, which subsequently lead to increase in number of global mobile advertising market. This growth is expected to rise to an approximate rate of 40% in the end of 2014 (Ghezzi 2013). This is due to the introduction of new handsets, and compatible with the current internet settings. In 2008, Vodafone conducted several campaigns for the global brands, which yielded 18 operating virgin markets (Holland & Mandry 2012).

 Threats

a) High level of competition

The exponential growth in the new customers is attributing to increased competition. The increased competition has led to reduction in mobile phone tariffs, which is expected to decrease further, this leads to the decrease in the revenues (Kumar, 2013). In addition, the increase in competition has led to the increase in subsidies for handsets, further increasing the challenges associated with license competition. There are threats such as the long-term growth of the company such as the global competition, which intensifies with more market saturation in developing countries as well as the emerging telecommunications technology.

Currently the switching costs for almost all the categories of products are increasingly becoming negligible, and therefore, the customer has the notion of not being treated effectively will resort to seeking similar services in other organizations. There is a high level of competition with the level of competition intensifying. There are numerous organizations in similar segment. In this case, if Vodafone has to sustain its competitive market, it needs to have an innovative competition over other competitors. Vodafone is an organization highly oriented towards customer satisfaction across the globe. In this service industry, a customer service is highly regarded, as the clients of the organization are intended to be served at a high level. The telecommunication serves customers of Vodafone have diversified demands which delights them. Therefore, it is the duty of the company’s employees to keep the customers satisfied so that they can maintain them in the competitive market.

b) Adverse macroeconomic conditions

One of the major hallmarks of the Vodafone success is the innovation of new technologies, provided by the vendors. The vendor makes significant contributions to the expenditures setting new infrastructures for improved communications. However, these communications do not provide a guarantee that the common standards of specifications will be approved (Webb 2013). This is because the technologies are produced according to the anticipated schedules performed to the expectations of the vendor. Consequently, poor performances from vendors could result in additional expenditure and reduced profitability. Poor economic conditions may lead to reductions in spending by customers. The customer may purchase lower priced products and services from the competitors. Some of the external forces such as the global economic recession will delay the purchase of the necessary things for the customers. Furthermore, adverse macroeconomic conditions can also affect Vodafone sales and their income.

Roles of employees in Vodafone Service Organization

The current business environment is different from the conventional business environment in its operating terms. In the current business, the consumer is the boss, and therefore does not have the time to wait for the organization to resort to new plans. Vodafone has resorted to pro-active approach to cater and augment the consumer’s needs. The following are some of the approaches:

i) Employee retention

There are several issues affecting employee retention, which are significant in the accomplishment of the organizational goals and objectives. One of the major factors affecting employee retention is job satisfaction, working environment and human resource factors. Employees form part of strategic assets in any company and therefore have to be maintained and managed (Sirkeci 2013). In addition, the retention of high performing employees in Vodafone is vital in relation to the highly talented and brilliant workforce. By retention of the workforce, the company achieves steadiness of its employee workforce, as well as the steadiness in its work force. This progress leads to the improvement in employee services through acts such as promotions and rewards.

ii) Employee satisfaction

It is clear in the minds of Vodafone human resource management on the importance of employee retention. Proper training of the employees is essential in ensuring that the employees meet their targets. Training and development of the employees is considered as the most significant factor in maintaining the employees in a company. The mangers play an important role in providing enough motivation and recreational facilities for the employees (Kemp 2010). The management has also to understand the strength and weaknesses of the workforce in order to give those challenges in maximization of their output.

In addition, the employees need to have an understanding of the company’s vision and mission, in the definition of different level of services. This is because reliability is essential in this type of service industry, in evaluation of performance level indicators. Furthermore, monetary b benefits are not the sole attraction feature for the employees at the current time. The growth and development of the employees is vital in ensuring the growth of the organization. There are several effects for the exit of high performance employees.

iii) Improvement of its services

Furthermore, the company has invested in its technological service to promote the company’s sustainability in the efforts to allow their workers to work independently irrespective of time and place. For example, the company has adopted new ways for working in their Newbury headquarters. For example, the company has set up home working zones with no desks. Most of the employees own a laptop and they are encouraged to use the electronic storage media than the use of the print media (Curwen 2011). Furthermore, the company has adopted the used instant messages and video conferencing to improve worker collaboration and reduce travel costs and time.  From this strategy, the employees are free from the farthest locations of work bases, creating positive impacts on costs, infrastructure and the social workplace (Sirkeci 2013).

In addition, through the training of the employees, the workers, the workers achieve their prime concern of the competitive market.  This is significant in increasing productivity, to the loyal side of the company, increasing the company output. Furthermore, Vodafone is an employee friendly organization. The training and development program of Vodafone are perceived by the employees to be effective and useful in their job delivery. In this case, the employees are happier and satisfied with the general career development at Vodafone. The organization sticks with the company if the pay increases and the other strategies that provide employee satisfaction (Roy & Das 2012).

Conclusion

Vodafone has also shown commitment to sustainability and progress in their work and in their news report. This has provided an innovation platform and ideas for the company. Vodafone is the largest mobile operator in the UK. In their latest sustainability report, the company presents measures it takes to meet these goals from decoupling the commercial growth from the environmental impacts for the effort to provide their employees with the ability to work independently with the ability to work independently. The company has launched a service known as Just Text Giving, which has made it easier for the big companies and charities to raise the funds. Through relying Vodafone reliable company program which has paid salary expenses for over 1,000 individuals to work for the charity organizations, with over 8000, charities taking up the text messaging services for the fundraiser. The career development constitutes technical training, and constant monitoring of performance interpersonal skills promotion oriented training of multi departments. All the factors are associated with training and development of Vodafone. Most of the employees believe that the training and development programs are employed, and designed to fulfil the development of the company.

Recommendations

  1. In order to make great experiences, Vodafone UK has to ensure that their consumer service responses are clearly represented.
  2. It is also important for the company to focus on constantly searching for new markets globally to ease the pressure of competition. The company needs a better understanding of the path the company is taking to ensure that its services to the consumers are in line with the consumer demands.
  3. The recruitment criteria need to operate in line with the goals of the organization. The company has to hire candidates according to the job specifications, and therefore, the company does not have to hire just for the sake of hiring.
  4. There is the need for clear communication with new employee so that they can understand the roles and the responsibilities in the organization that is well versed with the organizational culture.
  5. The induction is vital for new employees to make him feel comfortable within the organization. The flexible working hours have to be given to the employees to make the employees love their job.
  6. The environment is important for Vodafone, but it takes care for development of the office environments as an employee friendly organization to make the employees comfortable in the organization.

 


Reference List

Curwen, P 2011, Question for Vodafone: are minority stakes worthwhile, info13(2).

Curwen, P 2010, Empire building in the dock: the case of Vodafone, info,12(4).

Ghezzi, A 2013, Revisiting Business Strategy under discontinuity.Management Decision51(7), 2-2.

Hicks, CD 2012, The future of sustainability-driven partnerships and a new role for brand strategy. Journal of Brand Management20(3), 255-262.

Herrington, L & Aldrich, R 2013, The Future of Cyber‐Resilience in an Age of Global Complexity, Politics33(4), 299-310.

Holland C & Mandry, G 2012, Online Market Entry Strategy and the Consumer Search Process.

Jain, A 2012, Vodafone Smart 3G Review: Specs, Features and Price.

Kumar, N N 2013, Vodafone marketing communications.

Kemp, S 2010, Driving Strategy or Just Going through the Motions: An Empirical Study of Boardrooms in the UK, International Journal of Business Administration1(1), p2.

Liou, FM 2011, The effects of asset-light strategy on competitive advantage in the telephone communications industry, Technology Analysis & Strategic Management23(9), 951-967.

Mitra, A & Ray N 2013, Comparative assessment of market share through retail: Evidence from airtel and Vodafone, Asian Journal of Research in Social Sciences and Humanities3(2), 281-295.

Papadopoulos, 2011, Investment Report-Fundamental Analysis/Ratio Analysis: Comparative Approach between two FTSE 100 corporations Vodafone plc and British Telecom Group. GRIN Verlag.

Qi, Y, Imran, M, & Tafazolli, R 2010 September, On the energy aware deployment strategy in cellular systems. In Personal, Indoor and Mobile Radio Communications Workshops (PIMRC Workshops), 2010 IEEE 21st International Symposium on (pp. 363-367).

Roy, A & Das, DSK 2012, Assessment of impact of advertising campaign of Vodafone on the viewers. Assessment2(1).

Sirkeci, I 2013, Transnationalisation and Transnational Marketing Strategy, In Transnational Marketing and Transnational Consumers (pp. 1-23), Springer Berlin Heidelberg.

Webb, N 2013, Vodafone puts mobility at the heart of business strategy: Transformation improves performance of employees and organization as a whole, Human Resource Management International Digest21(1), 5-8.

 

 

The Role of a Modern Industrial Manager

The Role of a Modern Industrial Manager

The role of a manager is a collaborative exercise that entails a lot of activities ranging from directing, controlling, staffing and coordinating employees to managing industrial processes. Simply put, a manager is a person who is charged with the responsibility of supervising the general operations of an organization. In a general perspective, management entails leadership activities conducted by chief executive, coaches, foremen, presidents and even bishops. According to Clegg, Kornberger & Pitsis, (2011) the manager plays the role of interconnecting all the organizational resources while ensuring that the interpersonal relationship between the organization, the government and the neighboring communities is sustained at all times. By virtue of the job description and the position held by a manager in an organization, he or she has access to more information regarding operations and this gives the manager an opportunity to access a wide pool of information. This information includes private and confidential data relating to a company and that could help in formation of effective strategies that could help improve not only profitability but also the general performance of a business (Gomez-Mejia, David & Robert 2008).

The role of management accentuates critical reasoning and analysis necessary when defining the scope of management in relation to human resource and industrial processes. As a result it is prudent to ascertain that a good manager has the inert ability of integrating both human resource and industrial functions in such a way that the employees will gain confidence in his or her management style (Kleiman 2010). As a result such a manager will gain continuous support from the employees unlike managers who fail to demonstrate their ability to manage and utilize the potential exhibited by the workers. Based on this premise, management plays a vital role in attainment of the organizational goals and increasing the value chain which defines the channel which distributes industrial goods and services to the final customers. According to Guillen, (1994) management can be conducted in various ways among them being strategic management activities involving cost cutting, price leadership or resource planning and management or management by luck.

Henry Mintzberg who is a renowned proponent for management theories and literature supports the fact that managers have different roles (Cottrell 2010). Based on the management theory adopted by a certain manager, a manager might increase his roles or reduce them. For instance the application of theory x which stipulates that all employees are self-motivated, responsible and that they can manage industrial processes by themselves limits the work of the manager because the employees are bound to be responsible for their individual actions. On the other hand Mintzberg supports that managers who apply theory y are bound to have more organizational roles because the theory states that employees need to be monitored in order to deliver. This means that the role of a modern manager in charge of industrial processes is limited to the scope defined by the two theories postulated by Henry Mintzberg (Daft & Marcic, 2010).

In accordance to this realization, there are three basic roles of management. The first one is the interpersonal role which stipulates the need for managers to coordinate and foster the interaction among employees. The second role is informational role whereby the manager is required to ensure that employees are properly informed in a way that will eliminate possibility of grapevines and other unofficial channels of communication that might jeopardize the trust of the employees in the managers (Lutans 2011). This role demands that the managers should define suitable protocols for sharing, handling and analyzing the impact of information before presenting it to the employees. The third role of industrial managers is decisional role which requires experience and critical thinking that will enable the manager to predict the impact of the decisions made on the employees and other industrial activities. In order to achieve these roles, a manager requires both skills and knowledge on the managerial functions. The basic managerial skills mandatory to managers include conceptual, technical, diagnostic, political and interpersonal while on the same note the manager needs to define his managerial functions among them being planning, organizing, staffing, directing, monitoring, motivating and communicating. Striking a proper balance between these functions and skills would be essential in directing the manager towards accomplishing his or her management roles.

In order for managers to effectually carry out the role of managing interpersonal relationships between the various organizational environments, the manager needs to draw knowledge from experience and theoretical studies attained from attending managerial seminars and classes. This is because modern management is interactive unlike traditional systems of management where the manager was the overall decision maker. For a modern manager to be successful, he or she must learn to involve the employees, investors, consultants and other business partners (James 2007). The contribution from all these stakeholders is vital in creating a wide pool of informational resources required by the manager in order to make favorable decisions that will stir organizational growth.  Apparently modern managers can apply contingency theories of management in order to improve the employee’s behavior and in return enhance the management of industrial resources. Contingency theory deals with the shaping or employee behavior thus it is also referred to as a behavioral theory and it is built on the premise that management is a unique venture thus there is no best way to organize relationships, employees and industrial operations in an organization (Pfeffer 1997).

Winter, (2003) adds that the theory further appreciates that there is no single defined management model that guarantees 100% success thus the creativity of the manager matters a lot. The theory emphasizes that optimization of operations is contingent or dependent on both internal and external factors among them being interpersonal relationships which add up to fostering customer and employee loyalty as well as a positive publicity. Generally it is assumed that organizational structures and management styles selected by an industrial manager can influenced the organizational environment making it either suitable or unsuitable in promoting good cohabitation among the employees and other stakeholders. The contingency theory leads to the discovery of the alternative theory of organization and management which is a proposed approach to scientific design of organizational management that encourages managers to improve interpersonal relationships among stakeholders as a way of boosting industrial productivity (Silver, Pyke & Peterson 1998). The alternative theory is strict in the observance of organizational rules and regulations which emphasizes on professional conduct among employees especially when relating to customers, specialization of labor, employee motivation and training, and finally it emphasizes on the need integration of the three roles of management into the organizational policies as a way of complementing organizational structure.

Based on the theories stated by Simchi-Levi & Kaminsky, (2003) there emerges the need for a definite code of conduct which should be institutionalized by the manager as a way of defining channels of communication which goes a great deal into fostering interpersonal relationships among the stakeholders. Specifically there is need to incorporate the alternative theory into shaping the relationship between investors because they are represent the shareholders who allocate capital resources that facilitate the attainment of human resources and raw material for industrial processes. The simplest way of maintaining good interpersonal relations with the investors and business partners is giving them value which is implied through increased profitability indices. The best way to ensure interpersonal relations with the customers for a service company is to deal with their concerns while for companies producing goods, the customers’ only need to get value for their money. Creating an interpersonal relationship can be as easy as redefining the value chain in such a way that the customers concerns are served with due care. The manager can also ensure that it researches and invent new products so as to ensure that customers remain loyal to the organization. Such activities will win them and their loyalty. Likewise consumer organizations, labor unions and government agencies will be in a good relationship with the firm thus easing the work of the manager especially when he or she needs to mobilize employees when implementing policy change.

Modern managers need to play the informative role. For any manager to be successful, he or she needs to access in informational resources. Given the fact that the position held by the managers gives them access to private and confidential information that is necessary for decision making and furthermore it is the adequacy of informational resources possessed by a manager that will determining the extend of organizational success. The accuracy of information regarding the industry and real time information relating to activities conducted by the competitors as well as possessing information on the latest technological advancement contribute into defining the success of a manager (Hopp & Spearman, 2000). On the same note the availability of information will be necessary for a manager to effectively administer the other basic functions. The extent to which a manager might require information is varied to the level of management whereby there are four basic levels of management. The first and top most level is the top managers, middle level, first level and second level managers (Zyzik 2008).

As for the top level manager, access to industrial and organizational information will help them keep the employees and the other managers informed. Modern organizations have gone an extra mile of creating a department in charge of conducting market research on the progress of business activities in the organization. Courtesy of these departments, the managers at the other three levels are informed of the new trends and activities. Access to information has facilitated directing activities which is among the basic functions of the modern management practices. The need for effective management of organizational resources has made managers to employ specialized workers and where possible some services can be outsourced or sub-contracted to specialized agents who then enjoy advantages accrued from large scale production of goods and services (Slack 2008). Availability of information also helps the managers evaluate employees and identify initiatives aimed at motivating and upraising the employees. In the same process, the employees are rewarded through promotions which then add value to the whole organization.

The third role is decisional whereby the manager has to creatively incorporate the other two roles of managing interpersonal skills and informational role. The role of decision making is tied to the other roles directly and indirectly. As transformational leaders, industrial managers need to define their performances with the magnitude of successes accrued from their decision making practices. The need for decision making is fostered by the realization that managers need to know when to make decisions regarding employee motivation because researchers have shown concern that the level of employee motivation is directly proportional to the level of organizational success (Chopra &  Meindl 2006). In spite of the fact that industrial success if a composition of many factors such as the quality of decisions, stakeholders, government policies and the employees personal contribution, more productivity could be realized from an upraised and motivated workers.

To be a progressive manager, therefore, it is essential to for all the modern managers to be equipped with skills on formulation of business strategies. For a strategy to be viable, a manager should consider such factors as short and long term goals of the organization, capabilities, availability of machinery, labor and resources because  these factors determine the distinctive competence of a firm. By so doing, a business has to position itself on a scale weighted against attractiveness of the industry and other dynamics of competition such as the environment, rivals and potential buyers. Decisions made by a manager should be aimed at fulfilling customers’ needs as well as being on the lookout for competitors. There are two main classes of strategies; emergent and deliberate strategies where the former is an unplanned strategy that emerges due to urgent need while the latter is a list of intentional strategies that incorporates a firm’s missions and vision statements. A contradiction often emerges when synchronizing the two strategies thus a strategic manager needs to apply the three roles in varied magnitudes to facilitate decision making in addition to application of theoretic works relating to rational policy perspective analysis (McGregor & Cutcher-Gershenfeld 2006). Generally industrial managers need to create a synchronization of human resource and capital resources as the most suitable way of maximizing profits while simultaneously minimizing resource use.

 

 

List of References

Chopra, S  & Meindl, P 2006, Supply chain management (3rd Ed.). Prentice Hall: United Kingdom.

Clegg, S, Kornberger, M & Pitsis, T 2011, Managing & Organizations: An Introduction to Theory & Practice. Sage Publications, London

Cottrell, S 2010, Skills for success: The personal Development Planning Handbook, 2 Ed., Basingstoke: Palgrave Macmillan.

Daft, R & Marcic, D 2010, Understanding Management. Cengage Learning. Liverpool.

Gomez-Mejia, L, David, B & Robert, L 2008, Management: People, Performance, Change. (3rd Ed). McGraw-Hill, United Kingdom.

Guillen, M 1994, Models of management: Work, Authority and Organization in a comparative perspective. University of Chicago Press, U.K

Hopp, W & Spearman, M 2000, Factory physics. McGraw-Hill Higher Education

James, S 2007. The Business Communication Casebook: A Notre Dame Collection. Edition2. Cengage.  London.

Lutans, F 2011, Organizational Behavior, McGraw Hill, U.K

McGregor, D & Cutcher-Gershenfeld, J 2006, The Human Side of Enterprise. Annotated Edition. McGraw-Hill Professional, Sydney Jones Library.

Pfeffer, J 1997, New directions for organizational theory. Oxford University Press: United Kingdom.

Silver, E, Pyke, D, & Peterson, R 1998, Inventory Management and Production planning and scheduling. Wiley: UK

Simchi-Levi, D  & Kaminsky, P 2003, Designing and Managing the supply chain. Mc-Graw-Hill: Sydney Jones Library.

Slack, N 2008, Operations Management, Financial Times, Prentice Hall: Harold Cohen Library.

Winter, S 2003, Understanding dynamic capabilities, Strategic Management Journal.

Zollo, M & Winter, S 2002, Deliberate learning and the evolution of dynamic capabilities, Organization Science. U.K

Zyzik, M 2008, Business Process Model: An Objective Description. Proceedings of the 12th World Multi-Conference on Systemic, Cybernetics and Informatic, The International Institute of Informatics and Cybernetics, Manchester City.

Kleiman, L 2010, Management and executive development. Reference for Business: Encyclopedia of Business.

Leadership Learning and Development

Leadership Learning and Development

Part One

Introduction

Every practice is based directly or indirectly on theory. The leaning enterprise has the most theories. By analyzing different schools of theory, it can be concluded that no one learning theory is comprehensive and adequate for all situations. Theory is important in helping the manager learn what can be generalized from one unique experience and applied in another unique situation. It also provides categorizations for the manager to be able to select and adapt from past learning to meet needs and conditions. Through categorization, learning is kept active. The usefulness of theory comes in when it can help us understand relationships. It simplifies relationships by removing from consideration variables thought to be of lesser concern in order to permit focusing on the variables of greater interest (Kolb, 1984).

Learning theory is only a guide for designing the processes to help managers learn. The role of managers is to get work done through people and therefore through leaning, mangers know how the nature of the contributions they are supposed to make. Leadership as it appears in many books, which offer insight into how managers and very often those carrying the title of a leader can develop themselves and their organizations in the context of rapid change and globalization. There has also been a growth of leadership centers (academies), which work towards improving the leadership skills of particular groups of professionals. Leadership being so prominent than management has amazed those involved in developing managers and there have been many speculations as to why this is so.

The learning process often begins with a person carrying out an action and seeing the effects of the action, the second step is to understand the effects of the action. The third step is to understand the action and the last step is to modify the action given a new situation (Kolb, 1984). Kolb defined experiential learning as “a process linking education, work and personal development (Stedman, Rutherford and Roberts, 2006). This paper will look into the usefulness of experiential learning as far as management and leadership development are concerned.

Leadership development through experiential learning

“The nation’s ability to respond and prosper will depend on the quality of leadership demonstrated at all levels of society”. Through experiential learning, leadership is developed. Leader development is the emphasis on individual based knowledge, skills and abilities associated with an actual leadership position or a formal leadership role. According to Day (2000), the purpose of leadership development is to build the intrapersonal competence need to form an accurate model of one, to engage in healthy attitude and identify development, and to use that self-model to perform effectively in any number of organizational roles.

Through learning and development, we develop the social capital by building networked relationships among individuals to enhance co-operation and resource exchange in creating organizational value. Learning and development deals with expanding the collective capacity of organizational members to engage effectively in leadership roles and processes (Pearn, 2003). The major goal of leadership development is to turn a group of individuals in a particular organization or work environment as a team. Experiential learning has been widely used in management learning research and practice for twenty-five years. According to Kart Lewin, John Dewey and others, experiential learning offers a dynamic theory based on a learning cycle driven by resolution of the dual dialectics of action, reflection and experience/abstraction.

Experiential learning as per Lewin

Lewin was the founder of experiential learning theory as an approach for management development. According to him, behavior is a function in the person’s experience and the learning venue. Learning occurs when experience is analyzed to test and validate theory thus providing a new insight. Through observation and feedback, feedback and reflection, learning is gained. The learning cycle consists of five elements namely abstraction, concrete implication, experience, observation/feedback and reflection. The cycle can start from any stage and one has to complete the whole cycle. One stage leads to the other until the cycle is complete (Pearn, 2003).

To help in behavior change, Lewin came up with a three-phase model of change where in each phase; various modes of motivation are required. The first phase is “unfreeze” where the learner develops doubts about their current behavior and are motivated to change it. In the second phase, we have “change” where the learner accepts and becomes competent in the new behavior. The last phase is “refreezing” which involves the learner accepting the new behavior as the accepted normal behavior. This model is very useful in the process of learning for it helps managers to reduce any chances of resistance to change which may come because of learning and applying new ways of doing things (Pearn, 2003).

Experiential learning can guide training for management and leadership. Through leadership, an organization’s people are motivated to achieve desired goals and objectives. Good leadership is based on the subordinates’ trust, commitment and loyalty. Management involves the application of leadership priorities, which include communication, decision-making, directing subordinates, planning and strategizing in a manner that can be implemented on an organizational basis. Experiential learning offers a method of leadership training that benefits the development of management trainees, equips learners with specific knowledge out of the feedback they receive from trainers as they apply their ideas on workplace settings and improve the acquisition of social-skills as a major requirement of leadership (Smith, 2012).

Through experiential learning, theory is transformed into practical where learners are situated in interactive work settings and are expected to assume a cognitive and behavioral responsibility for their decisions and actions. It involves active involvement to benefit them and the organization. Due to technological advancement, more and better-trained Information Technology personnel are required to assume leadership positions. Leaders should have at least a basis orientation in planning, directing, controlling, and organizing which are major managerial functions in addition to understanding human relations principles (Smith 2012).

The usefulness of experiential learning in management and learning development

Having understood what experiential learning is, it is evident that it is quite useful in management and learning development. This is true because through it, learners are impacted with the necessary skills and knowledge. Every organization works towards ensuring that their employees are competent, committed and consistent. Through the learning process, then they are competent enough, they become committed to doing their work because they are qualified and their performance does not vary i.e. they have a consistent performance. Managers have an easy time managing them since they co-operate a great deal.

Experiential learning also helps in changing people’s attitude. A negative attitude is a virus to any organization and most of the manager’s work towards eliminating those people who possess the virus since they are poor performers. This is not the case because experiential learning can help people change their way of perceiving things. This approach gives people a moment to reflect on themselves to see where they have failed and see the need to change. Therefore, through reflection, their attitudes are changed thus they perform as required. Managers and leaders therefore are motivated to engage employees in the various processes of decision-making (Smith, 2012).

It is always important for people to move together in the same direction. Through experiential learning, a common ground to operate from is gained. This is because people learn together as a team; reflect on their past and get new skills to implement in their various duties. This ensures that there is no conflict of interest; there is unity of purpose and concern for everybody including those who perform poorly. This direction or the common ground is set because of the goals and objectives of the team. Targets are set and ways are devised to help meet the set targets.

Experiential learning helps to prepare for the actual. Learning is a continuous process where people are developed over time. In most cases when managers want to introduce a new concept in the organization, they always have the fear of the unknown. Through experiential learning, employees are prepared for the actual change to expect and therefore if there was to be any resistance to the change then it is minimal. Managers and leaders also have a great chance to deliver to their people since the atmosphere is ease. The employees also take pride in the newly introduced way of doing things (Smith, 2012).

Any manager or leader is always happy when their people air out new ideas and come up with different ways of doing things. Through experiential learning, employees have a chance to be creative since the platform to give ideas and opinions is created.This is because after serious reflection and observation, they learn on the areas, which they have failed and come up with ways to improve and do better since they know themselves i.e. they know what they are capable of doing. Creativity brings the difference when firms are compared and the firms with a competitive advantage have the most creative human resource.

The world today has become a global village due to globalization. This has brought competition to another level where firms compete in terms of their human resource, the quality of goods and products produced the market share, etc. Through experiential learning, organizations gain a competitive advantage due to their qualified managers/leaders, their competent human resource and so on (Smith, 2012). Therefore, managers see the essence of learning development if they want to remain competitive. Resources are also found to facilitate the same. Feedback is very important when it comes to learning and through experiential learning managers is able to know where they have failed as well as their people hence leadership development.

Conclusion

Learning and development activities make a major contribution on the role of attainment of any organizational objectives and investment in them benefits all stakeholders of the organization. Leadership is all about influence any leader cannot influence a follower if they are not empowered. The empowerment comes because of acquiring information through learning. Experiential learning provides a platform where managers reflect on their experiences and use the experiences as stepping-stones to the next level hence leadership development. Managers should provide a good venue for experiential learning. It is very important to focus on behavior change if the process of experiential learning has to be successful. This ensures that the cycle is complete.

Smith (2012) emphasizes the importance of a learning culture as a growth medium, which encourages employees to commit themselves to a range of positive discretionary behaviors. He further elaborates that the learning culture has various characteristics including; empowerment not supervision, self-managed learning not instruction, long term capacity not short term fixes. He suggests that to create a learning culture, it is necessary to develop organizational practices that raise commitment amongst employees and give them a sense of purpose in the workplace, grant them opportunities to act upon their commitment and offer practical support to learning.

Experiential learning takes place when people learn from their experience by reflecting on it so that it can be understood and applied. Learning is therefore a personal construction of meaning through experience. Creating an environment in which people can be stimulated to think and act in ways that help them make good use of their experience. Therefore, experiential learning is a useful tool in management and leadership development.

 

 

Part 2

Introduction

A strategy is a plan of action to counter an enemy. It is a tactic to win. Every organization has its own strategic plan, which includes the organizational long-term goals as well as short-term goals. It also includes procedures for deciding how to allocate resources to achieve these goals. Strategic human resource development involves the link between strategic planning and human resource management, which incorporates HRM strategies and policies to achieve organizational goals while meeting employees and stakeholders’ needs (Armstrong, 2008).. The concept of strategy has always been emergent and flexible. This means that a strategy emerges as situation that demands its attention arises. The strategy is also flexible to meet any changes in the situation

Achieving business objectives demands the formulation and implementation of HR practices, procedures and systems in accordance with the organizational needs. A focus on strategic human resource development has been emphasized as the key contributor to ensure that organizational effectiveness and maximum return from their most important asset i.e. the people in the organization. To ensure that employees have the right skills and knowledge, effective management and innovative approaches to their development are required (Armstrong, 2008). This depends on how HR practices are carried out. For example, while recruiting people it is best to consider which skill, knowledge and abilities suit which job to ensure that the organization employs the right people. This gives the organization a competitive advantage.

Any organization that not only seeks to survive but also maximize on profits and gain a competitive advantage, needs to ensure that at all levels, and the human resource development strategy is aligned with broader strategic imperatives and that a special emphasis is placed on the HR function. Through education, training and development activities, the management ensures that the organization and its people acquire the necessary knowledge and competencies. Traditional sources such as product and process technology, protected markets, economies of scale etc. can still provide competitive advantage but an organization’s human resource are more vital for its sustainability. Through human resource management, the organization obtains and retains committed and well-motivated workforce it needs.

Human resource management has undergone a series of transformations over a while. The first transformation was from being the field of personnel management to becoming the field of human resource management. This transformation occurred because organizations started viewing the human resource as the most valued assets and therefore they should be systematically managed. The second transformation saw human resource management from being the field of just human resource management to being the field of strategic human resource management. The second transformation has built the on the preceding knowledge base of the discipline. The transformation is based on the recognition that apart from co-coordinating human resource policies and practices with each other, they need to be linked with the needs of the organization (Armstrong, 2008). Now that these needs are in line with the strategies of the organization, thus the field is referred to as strategic human resource development. Therefore, strategic human resource development is the linkage or integration between the overall strategic aims of business and the strategy implementation.

A strategy is future oriented and it is directed to change. This means that managers not only look at their present needs of the organization but also the needs that may emerge in future. The strategy formulation and implementation process is conditioned by the management process of planning, coordinating, organizing, directing and controlling. Planning enables management to come up with the order in which the strategy process should follow, what it should achieve, what resources are required and who should be involved in the process. Managers therefore organize and coordinate all the necessary resources in order to realize the success of the strategic plan. Through the process of controlling, the team is able to identify whether the set objectives have been achieved and whether the strategy has served the purpose intended. This is through keen monitoring and evaluation (Armstrong, 2008). This paper explores the whole concept of strategic human resource development, its link to the strategic goals of the organization and its usefulness in creating competitive advantage to organizations through the emphasis on knowledge and skills.

The human resource as a source of competitive advantage

A scholar by the name Michael Porter was the founder of competitive advantage. According to him, competitive advantage comes in when a firm creates value for its customers. The organization offers unique products by using the differentiation approach Porter. He then develops three generic strategies, which included cost leadership, differentiation and focus. Through cost leadership, a firm offers their products at their lowest prices as compared to other firms. Sales promotions are encouraged here to expand the market share. Differentiation involves having unique products that other firms do not offer (Smith, 2012). This is done by emphasizing on quality of products, branding, ensuring the appropriate weight and size of the products etc.

Porter further suggests that the organization’s environment affects a firm’s performance and therefore there is a need for environmental scanning to identify the strengths, weaknesses, threats and opportunities available. The firm therefore builds on the strengths to eliminate the weaknesses. It also ensures that it grabs the most available opportunities to counter the threats. Any business operations are affected by the political, economic, social, technological, ecological and legal factors. These also need thorough scanning to ensure that the firm thrives and sustains competitive advantage. For example, if the prevailing economic conditions are not favorable due to issues like inflation, reduced market share and the like then it is hard for the firm to perform well. On the other hand, if there is political stability and peace, business operations run smoothly and therefore they maximize on profits (Chatterjee, 2002).

Human resource systems offer a competitive advantage by facilitating the development of competencies that are firm specific Pfeffer, Jeffrey (1998). The success that comes through people (HR) cannot be imitated by competitors because it is not a visible or transparent as to its source. The skills, knowledge and abilities that an employee possesses are not seen unless put into action. This therefore gives us a reason as to why the human resource is the most valuable asset in the organization and ought to be developed. Organizations with the right number of people possessing the necessary competencies gain a competitive advantage because their employees are empowered to perform hence an increase in productivity.

Human resource management should therefore achieve various goals to ensure competitive advantage of the organization. The major goal is to invest in people through introduction and encouragement of learning processes designed to increase capability and align skills to organizational needs. This is where the aspect of development comes in to ensure the employee becomes better every day in terms of knowledge and skills. The remedy for dealing with poor performers is not firing them but providing them with an environment that is conducive for learning and encouraging them that they can still make it. Through adequate training and development, they are equipped with the necessary skills required to perform. Recognize the human resource and investing on it brings the organization a competitive advantage (Smith, 2012).

There is also a need for the organization to ensure that it identifies the knowledge required to meet its goals and satisfy its customers. Steps should also be taken to acquire and develop its intellectual capital. Customers are the major stakeholders of any business and they ought to be treated with ultimate care and concern. Employees should therefore possess the necessary skills to deal with customers to ensure that the customers remain loyal to the organization. An organization that attracts and maintains their customers gains a competitive advantage. These skills can be on human relations, communication, public relations etc. These will enable customers to keep coming back for more.

Managers should also define behaviors required for organizational success and ensure that these behaviors are encouraged valued and rewarded. These behaviors emanate from the organization’s core values that define how people should conduct themselves in the organization. They may include; trust, quality, customer first, integrity, cooperation etc. Employees should be trusted with the resources of the organization and they should exhibit very high levels of integrity. Their performance at work should be geared towards quality and they should recognize customers as the major stakeholders of importance. These behaviors guide the conduct of the human resource and provide a sense of responsibility hence competitive advantage (Chatterjee, 2002).

Human resource managers should encourage employees to engage wholeheartedly in the work they do for the organization. Employees should have a sense of belonging to the organization and they should take pride in associating themselves with the organization. This depends on the environment that the management provides. For example, an environment that embraces learning culture, motivation and reward, involvement of employees in decision-making etc. The conducive environment encourages employees to perform, reduces grievances, and reduces any resistance to change and so on. This builds on the image of the organization hence a competitive edge.

Benefits of strategic human resource development to organizations.

Strategic human resource development contributes to the goal accomplishment and the survival of the organization. This is because employees have the necessary knowledge and skills, the have acquainted themselves with the goals and objectives of the organization and therefore work towards the set targets. This provides a sense of direction where they know what they are meant to do and when. Strategic human resource development supports and successfully implements business strategies of the company (Armstrong, 2008). This is due to the integration of human resource policies with the business strategy, which has the overall reason for the existence of the business.

There is also an improvement in the responsiveness and innovation potential of the company. The management is able to tell what skills and knowledge it has and the knowledge and skills they need hence it encourages continued learning where an environment favorable for innovation is created. Employees give opinions and work on ideas hence innovation.There is an increased cooperation between the human resource management and line managers (McAdam, et al 2000). This is as result of the horizontal fit, which encourages that the department should cooperate and work as a whole. Strategic human resource development participates in strategic planning and influences the strategic direction of the company as an equally entitled member of top management.

Link between strategic human resource development and competitive advantage

This can be traced after a careful evaluation of the HR processes. Attracting, developing and retaining high quality people are a key to attaining a competitive advantage.  Human resource managers should ensure that they recruit the right people with the relevant skills and knowledge and carefully induct them to fit in the systems of the organization. They should also place people in the relevant jobs in line with their areas of specialization. This instills confidence in employees to perform hence increased productivity (Harris & DeSimone, 1994).

The working environment that HR managers provide should be conducive for performance. Provision of core values to act as a guide towards employee performance, embracing the best leadership styles, ensuring work-life balance, managing diversity, security in employment makes the organization a great place of work. Job and work design is a key to competitive advantage for it provides autonomy and flexibility to workers thus high performance and productivity. Learning and development enlarges the skill base and develops the levels of competency required thus encouraging discretionary learning where individuals seek to acquire knowledge and skills that promote organizational objectives (Harris & DeSimone, 1994)..

Human resource managers should provide motivation, increase commitment and role engagement. They should also reward employees in accordance to their performance for this provides motivation, commitment, job enlargement and responsibility in performance. They should also encourage high performance management where quality is key and standards are set to ensure performance. This leads to the achievement of the overall goal of the organization.

Conclusion

It is clearly seen that the HR are a source of sustained competitive advantage and this affects the organization performance, the costs incurred should be considered as an investment in capital assets. Managing the HR directly affects the organization results, as seen from the resource-based view, where business competitiveness is related. There is a relationship between HR practices and other resources of the firm. The linkage between HR and organizational performance enables HR managers to come up with programs to bring forth better operational results to ensure higher organizational performance.

 

 

References

Armstrong, Michael, (2008). Strategic Human Resource Management: A Guide to Action, 4th Edition, Kogan Page, London, p.11.

Chatterjee, S. (2002). Competitive strategy. Boston, Mass.: HBS Pub..

Day, D. V. (2000). Leadership development: A review in context. The Leadership development. Englewood Cliffs, N.J.: Prentice-Hall.

Dewey, J. (1897). My pedagogic creed. The school journal. LIV(3):77-80.

Harris, D. M., & DeSimone, R. L. (1994). Human resource development. Fort Worth: Dryden Press.

insights from leadership development programs in U.S. colleges and universities.

Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and

Leadership Handbook of Leadership Development, Jossey-Bass, San Franciso,

McAdam, R., Stevenson, P., & Armstrong, G. (2000). Innovative change management in SME’s: beyond continuous improvement. Logistics Information Management, Vol. 13 No. 3, 138.

Pearn, M. (2003). Individual Differences and Development in Organisations. Chichester: John Wiley & Sons.

Pfeffer, J. (1998). Competitive advantage through people: Unleashing the power of the work force. Boston, Mass: Harvard Business School Press.

Smith E.S, (2012). Learning and Development for Managers: Perspective for Research and Practice

 

E-Commerce Report

E-Commerce Report

 

Contents

Introduction. 3

Examples of ways that Organizations build creative and innovative platforms. 4

Price Information. 4

The use of images. 4

The provision of secure payment options. 5

Accessibility from a cross section of electronic platforms. 5

Creative Web Design. 6

Consistency of the platforms. 6

Case Studies of Companies that have successfully made use of E-Commerce platforms. 7

Nike Online Shop NIKE-ID.. 7

The Achievement of Nike’s objectives through E commerce. 7

The impact of the platform on the business cycle. 8

The role of the Nike ID platform in boosting online sales. 8

A Case Study of Grenson Shoe Company’s online platform.. 8

Appropriate E Commerce elements in the online portal provided for Grenson customers. 9

How Grenson’s portal helps business cycle processes. 9

The role of the Grenson online platform in boosting online sales. 9

Conclusion. 9

References. 12

 

 

 

 

E-Commerce Report

Introduction

The term ‘E-commerce’ was coined from the term electronic commerce which refers to the conducting of business transactions through electronic means. This form of business is gradually taking the place of conventional business that involves physical interactions between sellers and buyers who exchange goods and services for money. The reason why this form of business took the world by storm is the fact that it came with several advantages such as increasing business hours, increasing the safety of money used in business and also reducing the need for human intervention for business to take place successfully (Fitzgerald et al, 2011).

In today’s business world, e-commerce is best executed through the use of computers on internet based platforms. These allow for a host of business functions to take place and they include the electronic transfer of funds, the selection of items by the customers, marketing of products, presentation of the product prices, marketing commodities, the collection of data and also the management of inventories successfully. For customers, the most visible aspect of e-commerce is the sales element which allows them to effectively shop online (Fitzgerald et al, 2011).

Though a common practice across the commercial environment, different business entities use different approaches to the concept and this leads them to have varying results. The purpose of this exercise is therefore to outline the manner in which businesses construct and include creative and innovative features to their e-commerce platforms by highlighting how two companies are doing it. Three main elements of e-commerce will be analyzed in the exercise. The first will be the identification of appropriate e-commerce solutions whose features aid in the achievement of business objectives. Second, the contribution of e-commerce rich features to the overall business cycle and finally the role of the identified e-commerce platforms in the achievement of greater online sales (Guoetl al, 2011).

Examples of ways that Organizations build creative and innovative platforms

Price Information

The inclusion of prices for commodities is very important for an e-commerce platform. Given the fact that the prices of products on offer is something of great concern to customers, it is important to include this in the listing of products. There are different ways in which organizations go about the pricing of their products. Some business entities prefer to indicate the prices of their most popular products alongside their prices.

Another approach is to list commodities according to their prices or the price range that they fall in. This is in light of the fact that different people have different budgets and this form of sorting helps them to zero in on the products they desire to purchase rather than spend a lot of time on the websites. While some businesses use one of these two pricing approaches in their e-commerce platforms, others will prefer to use a combination of the two which will serve to promote popular items while at the same time aiding customers (Guo et al, 2011).

The use of images

Going by the cliché that states “seeing is believing,” many companies employ the use of images to give the customers a better view of what is available on offer. Given that during physical shopping a customer will have a good look at the item, it is important for enterprises that are using e-commerce to replicate this experience to customers. For many consumer goods, images of the products taken from several angles help to give the customer somewhat of a 3D view. This is commonly practiced with electronics and motor vehicles. At times the images of products on offer scroll across the screen as a customer accesses the platform.

The provision of secure payment options

With the sensitivity of personal bank accounts and customer data it is imperative that the creators of e-commerce platforms come up with measures that convince customers that the payment options provided are safe and secure. This is done through the use of reputable online payment options as well as authentication measures that seek to ascertain the identity of shoppers before allowing them to transact business. Given the universality of the internet and the diversity in payment options available online, businesses also need to put a lot of effort into ensuring as many of these options as possible are provided for the customers. The process of paying for products also needs to be simplified and made direct.

Accessibility from a cross section of electronic platforms

Advancements in communication technology have led to the creation of a wide array of electronic devices that can access the internet. Gone are the days when this was a preserve of computers. Today’s customer can access the internet through mobile phones, iPads, video gaming consoles and even internet enabled television sets. E-commerce platforms have to keep up with this fact as it serves to grant them access to a wider pool of customers than just relying on those who use computers. Many businesses keen on leveraging on the benefits of e-commerce have contracted developers to come up with software applications for the different platforms of communication gadgets such as android and apple devices (Guo et al, 2011).

 

 

Creative Web Design

When a customer accesses an e-commerce portal, he or she may be attracted or repelled by the design of the pages. The web pages are the interfaces that hold together the various elements of the e-commerce platform and it is therefore important to consult with professional designer and at times psychologists while formulating this element of the online platform. The content needs to flow smoothly with emphasis where necessary. The color scheme used needs to make the customer feel relaxed, the text information needs to communicate the messages to the clients clearly while the controls that are used to navigate through the shopping and purchasing processes need to be as straightforward as possible so as to ease the experience of the customers and encourage them to transact as much as possible. The ultimate design of the pages needs to be in such a manner that appeals to the specific market segment being targeted and this therefore determines the fonts and images included (Eid et al, 2011)..

Consistency of the platforms

While creativity is associated with spontaneity, it is necessary to keep the platform’s components fairly consistent with regard to navigation and the maintenance of themes throughout the website. This makes navigation easy, more enjoyable due to predictability and also productive since the users can easily manipulate the website’s features for the purpose of shopping for their desired commodities or services.

The Use of cookies to remember preferences of customers

The act of customization has never been easier since the invention of ‘cookies’ which is a system that allows a website to present information relevant to a specific customer due to previous transaction and search preferences. The importance of this feature is that it saves the customer time spent conducting a new search and keying in his or her preferences each time they access an e-commerce platform.

Case Studies of Companies that have successfully made use of E-Commerce platforms

Nike Online Shop NIKE-ID

NikeID is a branch of the Nike shoe company which specializes in the sale of customized sporting merchandise to sports personalities as well as individuals who fancy their products. The company’s strategy of bridging the gap between it and its customers is through the use of an online portal which hosts its e-commerce platform.

The Achievement of Nike’s objectives through E commerce

The company’s core product in this regard is therefore customized sports gear to an international market. From the above analysis of ideal e-commerce solutions that businesses ought to adopt for the sake of their success. This being a core business objective is achieved through the use of a navigation panel on the home page which guides the customer on which regional store to access a relevant outlet based on the language and geographical location. The site is easily navigable through the use of clear and appropriately themed links that produce a beeping sound which gives it a futuristic feel. The site also features an assorted variety of products for both men and women who engage in a wide range of athletic sports. These are clearly displayed in images that can be easily panned and zoomed by the customers. The effect of these features on the site is to ensure that sales proceed as expected while mark is taking place concurrently. The increase in customers will undoubtedly lead to an increase in the profits that the company makes (Nike, 2013).

The impact of the platform on the business cycle

Features of Nike’s e commerce model that fit into the business cycle include the fact that it is automatically connected to the firm’s inventory such that each sale is detected and effected on the company’ stock   count (Nike, 2013).

At the same time, the online platform provides customers with more information regarding the product outlets closest to where they reside as well as the availability of different products in Nike’s outlets in different locations. These are all processes that fall into the business cycle yet are enhanced by the provided platform.

The role of the Nike ID platform in boosting online sales.

One of the ways that this platform boosts online sales of Nike products through the provision of incentives such as lower prices and free shipping for those who choose to use online purchases. The platform also has a wider catalogue that is easier to navigate than what consumers would find in the outlets. The fact that products on the website are provided in a streamlined manner also serves to increase the online sales that Nike company is making. In line with the transactional element, the payment process on this platform is secure and relatively simple for those who wish to use their conventional bank accounts as well as those who will use their online bank accounts (Nike, 2013).

A Case Study of Grenson Shoe Company’s online platform

Grenson is a 150 year old show company that is based in  England. It specializes in the provision of an array of leather footwear for males and females of all ages. These are handmade in a special process based on techniques that were invented in the 1880s (Grenson, 2013).

Appropriate E Commerce elements in the online portal provided for Grenson customers

The first thing that one notices from the website is its simplicity and rigid arrangement of products on a two by four grid that features the shoes as well as their prices. Clicking on the images makes them automatically magnified and panned allowing the user a closer look at the products available. The conservative design of the website also helps the targeted demographic identify with the company more. The consistency in the shopping and payment options is a huge plus for regular customers (Eid et al, 2011).

How Grenson’s portal helps business cycle processes

Since this site is somewhat of a virtual shop front, the company also uses it as an ideal public relations tool by providing information about the manufacturing process. This therefore also becomes a marketing tool given that this information complement the images that have been used in the website.

The role of the Grenson online platform in boosting online sales

The first way in which this boosts sales is due to the fact that the online portal is accessible from any part of the world and this dramatically increases the likelihood of more customers getting to know about these shoes. This creates awareness which will hopefully turn into turnover. Another way of boosting online sales for the Grenson shoe company is the simplicity in the minimalistic webpages that convey the message in the most straight forward way possible (Grenson, 2013).

Analysis

In the case of Nike shoe company and its use of the online platform, the main selling points that make their application of E-commerce successful is the emphasis on their catering for customer needs. This is because the customer is empowered to select the language to be used as well as the store closest to him or her. At the same time during the shopping experience, customers can easily browse through the options due to the availability of several unique options that are divided into activities and gender. These help customers quickly zero in on their items of choice.

The website that supports the platform also features vibrant and contrasting colors which appeal to sports people as well as fitness enthusiasts. Pricing of goods is boldly displayed thus helping the customer to make informed decisions. It is therefore safe to state that Nike’s historical success is bound to be continually sustained through their e-commerce platform that is largely customer centric, a key tool for competitiveness in today’s market.

Grenson shoes too have exhibited a dedication to meet the needs of the customer shopping online for shoes while making the experience as pleasant as possible. A quick look at the user interface of this company’s e-commerce platform presents the image of a company that targets customers who are accustomed to dressing formally on a day to day basis. The provision of company information and details of the production process serve to not just convey information but also to market their products given the fact that footwear is very important to their target market segment. The use of grids throughout the website creates an aura of familiarity while the creative use of pan and zoom for a closer look at the shoes provides customers with a three dimensional image of the different shoes they have in stock. The multiple number of pages with products targeted at both men and women provide an extended product catalogue which customers and shoppers can view at their own pleasure, making comparisons then eventually purchasing them through the secure online payment options.

Conclusion

From the above illustrations of Nike and Grenson it is evident that though a noble concept, E commerce needs a deliberate effort on the side of management for it to really benefit the organization. This not only makes the business more competitive but it also helps in improving customer relations. The fact that e commerce has the impact of complementing the business cycle process is another reason for managers to take it seriously (Eid et al, 2011).

 

 

References

Eid, M. I. 2011. Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi Arabia. Journal of Electronic Commerce Research, 12(1), 78-93.

Fitzgerald, A. M., Fitzgerald, B. F., Middleton, G., Clark, E., & Lim, Y. F. 2011.Internet and e-commerce law, business and policy.Thomson Reuters (Professional) Australia Ltd.

Grenson 2013.Grenson England. Retrieved from http://www.grenson.co.uk/en_gb/shop on November 25, 2013

Guo, W. J., Qi, H., &Guo, Q. J. 2011. The Information Sharing Mechanism of the Supply Chain of Chained Enterprises Based on E-Commerce. Advanced Materials Research, 204, 1603-1606.

Nike 2013 Retrieved from http://www.nike.com/us/en_us/c/gifts  on November 25, 2013

Individual Response Paper

Individual Response Paper

One of the things that I learnt from the experience I had is the fact that between age 12 and 14, girls go through a tremendous amount of mental, social and physical development as they get into adolescence.  Since their peers have a strong influence over them, these girls will tend to be overly conscious about the image they portray in public. They strongly believe that a positive opinion by their peers will grant them social acceptance. This phenomenon is a manifestation of the ‘Person in Environment Theory’ which states that an individual’s behavior can only be fully understood once his or her environment has been analyzed.

Elements of a person’s behavior are best explained in relation to the environmental variables that exist. A key component of this theory is the influence of a person’s systems on his or her behavior. These systems may include the circle of friends. Family members, religion and also academic institution attended by the person. The existence of stressors in any one of these environments will have an adverse effect on the behavior of an adolescent.

Several things went well with the group project

Communication between the members was efficient and this made it possible for us to give our material to Michelle Rollison who compiled the material and came up with the final group presentation timeline. Kelly Phucket and I studied the story of a girl on YouTube who was bullied to the point of attempting suicide. Michelle Rollison and I also looked at a story on bullying that was presented in a newspaper article. Kirsten Coulter and Savannah Ellis compiled statistics on bullying while Jocelyn Morrow brought in Research material that was important in piecing the rest of the material together. Basically the coordination between the members was great.

The Strengths of the group

One of the key strengths that the group had was our ability to adhere to the timeline set by meeting outside class in a punctual manner. The sacrifices made by each member enabled us to complete the project on time. This attitude is the same thing that made our presentation successful. The daily meetings we had brought everyone to speed with regard to their role in the project.

Skills, Competencies and their effect on the group’s progress

The skill of coordinating people which the group leader Michelle has helped a lot in ensuring the different members worked together. While some members were paired, others worked individually to research on different aspects of the study we were conducting. Evidence of her coordination skills were well manifested in the effectiveness of the group presentation. Joceline on the other hand is creative and this led her to propose the inclusion of a quiz at the end of the presentation. The purpose of this quiz was to make sure that all members who attended the presentation adequately understood what we had prepared. This is the quiz that focused on the 12-14 year old girls who were accused of bullying their classmate to the point of her attempting suicide. The final presentation would not have been what it is had it not been for Kristen’s organizational skills. She put our work together meticulously before the set deadline of November 12, 2013. Cooperativeness by the rest of the members also helped as it made the work of the leader easier.

Areas that might have done better for both individuals and the entire group

The thing that could have been done better by the group was practice prior to the presentation. Though preparations had been made, I felt that we could have done a better job in the presentation. I partly blame this on the fact that one of the meetings meant for the preparation of the presentation was poorly attended. This occurred on November the 8th when only three members showed up for the 7.30-8.30 meeting. This was the only challenge I can think of.

Me as the group facilitator

One thing that I learnt about the interest group we had focused our research on was that they have specific needs such as to be given a chance to figure out solutions to challenges on their own. Social workers needn’t handle each and every challenge the girls have as their independence is increasing. This will be realized best if bullies recognize the negative impact they have on their victims.

Preparation

The purpose of our exercise was to encourage bullies to learn how to deal with personal challenges and this was based on the on the fact that bullies are more likely to act on their peer’s instructions rather than an authoritative figure. The social worker devised a system of sharing whereby the students were divided into groups of six and each girl accused of bullying wrote her name and something nice. These were then placed in a bag at the center of the table. The social worker then read each comment aloud and the work of the group members was to reflect on what was being said so as to help make positive the negative elements that emerged.
For this to happen, the girls were supposed to write down something nice about the girl they bullied and something bad about themselves. As a social worker I was supposed to read these out but I opted to put them aside and let the girls communicate verbally as this is more effective. Later on I was commended by one of the girls for how well I did and this encouraged me to embrace thinking outside of the box as a social worker.

Self-Evaluation of my performance

My focus group was a group of girls who are accused of bullying a colleague to the point of her attempting suicide. I believe I did quite well and as such intend to meet this group later on to follow up. This will have the effect of making me more productive as a social worker. The exercise met the developmental tasks and needs of the group in the several ways such as addressing the person-in-environment theory, working towards a resolution of eliminating bullying, allowing them to work with peers who are the same as them and empowering them to improve their behavior.
This exercise is consistent with Social Work values and ethics in several ways such as Empowering clients to resolve issues on their own, not giving advice and letting the client choose their own path, showing the group the Importance of Human Relationships; working with others teaches them a better way of life in the future, recognizing Dignity and Worth of each person through respect

What I have learnt from the entire process

I leveraged on the situations at hand as a means to teach me social work. I also learnt that I need to be constantly prepared since I don’t know what people go through at different points in their lives. Once I become a social worker, the experience I got from this project will help me greatly.

 

 

References

Notes and minutes made during the course of the group project

 

 

 Elements of Reasoning and Intellectual Standards

 

Elements of Reasoning and Intellectual Standards

  1. Based on the first case scenario, both elements of thought in reasoning and intellectual standards are exhibited. In order to illustrate this statement, it is valid that the commander is thoughtful of the public reaction and the second thought is pegged on the realization that the raid is irreversible and totally out of emergency. On the other side the intellectual standards defining operations involving raiding unarmed civilians is totally unacceptable which makes the operations by the commander and the whole troop to be illegal. The second intellectual standard is raised by the fact that the commander is aware of the repercussions of his raiding and killing civilians and the public is bound to overreact when they realize that innocent lives were lost during a raid by the army men. It is evident that civilians have lost such cases against the militia because of lack of evidence that the civilians who were shot during the raids were unarmed. In fact, the law is overprotective towards the militia and uniformed officers because of the nature of their work and their commitment to protecting civilians against external aggression (Dung, Kowalski & Toni, 2006). Consequently the issue of reasoning correlates with the intelligence displayed by the commander thus it becomes easier for them to make up a story to cover up for their mistakes.
  2. The scenario presents a situation that needs critical analysis of ideas. First off the element of reasoning is blurred by the fact that the person from whom the marijuana is confiscated is a criminal by virtue of possessing an illegal drug. In this case, the drug is illegal because it not authorized by the relevant medical association. The flip side is that laws regarding marijuana have been amended leading to the introduction of medical and recreational marijuana. The second element of reasoning is shown by the police officers urge to take the marijuana with him on pretext that he has an ailing wife. Regardless of the situation, if I was the other police officer, I would advise my partner who wants to take the marijuana as a medical prescription for anesthesia that it is not right. The intellectual standard upon which my argument is built dictates that law enforcement officers should not take advantage of illegal goods among them being drugs or any other goods. In this scenario, it is well thought of to state that my partner on duty would have interfered with the system so as to get ample time to convince me into accepting his idea.

Apparently this case provides the best scenario for analysis. In my opinion, I would describe it as an irresponsible behavior among law enforcement officers. Being that I am the one in charge of the situation and that we have arrested a person in possession of marijuana, I find myself in the same ship as the criminal in the event that I collude with the other police officer. Such a situation becomes tricky when the criminal decides to blow the whistle on the corrupt practices practiced by police officers. This reasoning is supported by past experiences whereby criminals have been booked for certain mistakes and in the case of illegal possession of drugs of abuse, the law demands that the police officers keep the evidence for the purpose of prosecuting the victim. Keeping the marijuana also comes in handy during court proceedings as it is mandated by the courts that the value of the marijuana be measured to see if it was tampered with. Based on this argument therefore, if I allow my partner to take the marijuana to his ailing wife, then it will be prudent that we do not book the criminal. This further complicates the issue because we would be forced to set a criminal free. This is a mistake referred to as collusion and it is such a mistake equates both of us (law enforcement officers) to the criminal (Ralph, 2010). This means that my job would be left at the mercy of the criminal who might threaten use with exposure in the event that we booked him for punishment or parole.

My intellectual thinking would not allow me to take part in such a ploy because it could risk my life and that of my family too. Often are stories told of police officers being trapped into drug syndicates without their knowledge because the circle of drug traffickers is often too wide, interconnected and so underground that they can easily trap an innocent law enforcement officer into their dirty dealings. Furthermore, refusing to book the criminal will be an act of non-compliance to the laws which demand that police officers to be role models to the other members of the society. This implies that compromising the ethics of the police force is likely to create a tainted image for not only me and my partner but it will also be a bad example to the rest of the police fraternity across the world. Statistics from commissions dealing in corruption have identified police forces across the world as being the most corrupt institutions with many cases going unreported for fear of a negative publicity (Dung et al, 2006). Personally I would not want to be one of the corrupt officers which might put my life at risk. According to the Bible, it is much better to be prosecuted for doing a right than for doing a wrong because two wrongs never add up to make a right. The best way that I could be help to my friend and colleague would be giving him money to take his ailing wife to hospital or I would advise him to look for other sources of medication rather than administering her wife with an un-prescribed dosage of marijuana which might harm her even further. This is because overdosing marijuana could be lethal to the health of any person either healthy or ailing.

  1. The third scenario presents elements of reasoning among them being that the parent thinks good of his child that he is willing to do anything within his powers to ensure that he gets a four year scholarship. The second element is shown by the efforts put in place by the teacher to jeopardize the efforts of this child from getting a scholarship. The intellectual standards are set by the parent who is willing to give his the paper that he did as a graduate so as to ensure that the child performs. The other intellectual standard is shown by the teacher who has control of the child’s destiny and can still do anything either in favor or against this child getting the scholarship. Therefore there exists power disequilibrium where the parent is bound to lose because the teacher has the power to determine the destiny of the student (Dung et al, 2006).

 

 

References

Dung, P. M., Kowalski, R., & Toni, F. (2006). Dialectic proof procedures for assumption-based, admissible argumentation. Artificial Intelligence. 170(2), 114-159.

Ralph, H. J. (2010). Manifest Rationality: A Pragmatic Theory of Argument. New York: Lawrence Erlbaum

Human Resources

Human Resources

Introduction

The Walter Disney Company has over the years enjoyed a large market share in five major ways in the media industry. Divided into five divisions, The Walter Disney Company has continually strengthened its modes of operation, the core being human resource management. For instance, one of the best approaches that the company uses to get the right people for the job is through organized and clearly structured recruitment procedures. As a result, The Walter Disney Company has thrived well in the market and there is a lot of future for them in terms of market share in the industry. Holding some of these factors constant, one question remains. How do the various components of human resource do correlate and support each other? This paper will seek to show and compare how human resource components prop up each other in The Walter Disney Company and present its recommendation to the human resource manager for evaluation.

Main Body

Overview of the Company

The Walter Disney Company operates in five spheres of multi-media entertainment namely, media networks, parks and resorts, studio entertainment, consumer products and interactive media. One of the most interesting divisions that this paper will consider keenly is the park and resort division. This is a division whose main objective is to provide quality vocational holidays to clients from all over the world. Today, Disney resorts and parks have gained popularity and this has prompted the human resource manager to ensure that they get the right people to work in these parks. It has been observed that The Walter Disney Company believes that taking good care of their employees will enable them achieve their business objectives. In other words, they believe that success of their business is two ways; taking care of the employees and the company’s growth in terms of market and profit.

Their Culture

The main business culture is a three-fold thrive that determines how business is conducted. The first value that they seek to uphold is searching and acquiring talented minds. Every individual has been created with an innate knowledge of handling a situation. These talents and gifts are what they capitalize on to make sure that their customers are satisfied with the services they get in their visits to Disney parks and resorts. For instance, an individual may be talented with leadership qualities, and another may be gifted with a managerial gift. When this is combined, it forms a formidable team that can take the company into a new dimension in terms of service delivery.

The other value is creating learning and development opportunities for the employees. Training employees on how they can improve their working skills is instrumental in the service delivery. In other words, The Walter Disney Company believes in equipping its employees for the present and future. One of the submissions that this paper is making is that it is one thing to be gifted and talented in one area or another, and it is another thing to make deliberate effort to nurture, develop and sharpen the talent for effective use of it in the market place. Therefore, it can be observed that The Walter Disney Company believes in the principle of spending much time in developing its employees, and this development will become the driving force behind quality service delivery at work place.

The last core value of the company is ensuring that every employee is entitled to all the available work benefits. It has been observed that one of the most appealing factors to many employees is the amount of benefit that he or she takes home. Increased chances of earning extra coins are always welcomed by most employees and therefore act as a source of motivation for the employees to continue serving the company. It can therefore be argued that Walter Disney’s human resource came to the realization that motivating employees through the provision of all their benefits is a major tool of motivation that will make their employees happy, which will in turn guarantee quality service year in year out. The three cultures are universal and common in other companies.

Components of Human Resources

One of the components of a successful employee is the ability in which he or she is able to handle her job description and duties well. This is one of the areas in which the resort and parks department has majored on in order to ensure that each employee clearly understands the duties and description that concerns his or her department and therefore will be held accountable if activities in that department come to a standstill. It is also a major way in which human resource department is able to shield employees from colliding with other employees in line of duty. A clear job description is a major tool that the human resource manager uses to limit any chances of being given excuses for not doing what is expected of them. It also reduces the chances of duplicating duties in the process of accomplishing tasks. This is achieved through constant debriefing by the management of the employees (Pulakos, 2005).

The other component of human resource employed heavily in this company is training activities whose main conduit is seminars, forums and meetings. The decision to continually train could be informed by the need to remain relevant in the industry as a result of technological advancement. New technology has been witnessed in this sector and this means that the company must keep on updating their services in order to keep up with this technology. In an attempt to comply with technology, the company has a set of trainers whose main duty is to keep up with the recent trends in technology, learn it and introduce it to the employees and finally do evaluation on how it is being articulated in the work place. It is important to note that compliance to new technology is always expensive, but this compliance has far reaching effects on the service delivery to the customers. In other words, it is worth paying the cost of training employees on new technology, which will in turn lead to profit maximization. In such forums, the management takes time to explain, clarify, and assure their support to the employees in their line of duty.

In addition, employee turn out is always inevitable and once in a while, an employee may want to transfer from one company to another. This vacancy will automatically require to be filled through promotion or hiring a new employee.  It will therefore be important for the employee to be literally oriented to the new job position and this will guarantee continuity of production in the affected department. It is through such trainings that the employees understand who The Walt Disney Company is and therefore will make it easy for them to cope and adapt to their new jobs. In other words, training will be a major boost to employee’s confidence that they have what it takes to handle tasks and assignments in the workplace (Pulakos, 2005).

Another component that is closely related to the training activity is recruitment activities. It has been observed that The Walt Disney Company’s recruiting team is tasked with the responsibility of getting the right people for the job. For them to achieve this company objective, they must consider several factors which helps them to know the right person to be recruited for any job in the company. For instance, the team’s fist consideration is the individual’s professional qualification which becomes the core for candidacy. This is easy, since the team only requires the curriculum vitae which clearly show the candidate’s performance in the learning institutions. In addition to professional qualities, the team is also interested in co-curricular activities which portray the kind of an individual the candidate is. It is through involved in extra-curricular activities that the team receives an insight about the talents and gifts being manifested and how well they have been utilized.

Recruitment activities are very vital towards the running of the company because they ensure continuity and sustenance in the company. As submitted earlier, filling of vacancies left open by employee turnout is the only way out for the management to ensure that production is not affected. The recruitment team may wake up to the need of creating a new position in the workplace in an attempt to ensure that the company’s vision and mission is realized. This paper submits that the recruitment activities and selection approaches used have a delve correlation. It can be argued, therefore, that selection approaches has its own set of considerations that the team makes. Some of these considerations have been considered as mere myths that tend to prove the suitability of a candidate in the selection process. For instance, taking deep consideration into an individual’s consciousness and personal values or integrity is always presumed to yield high results in accomplishing tasks (Pulakos, 2005).

While it is difficult to tell the truth in it, these elements are deeply considered in selecting the right person for the job in this company. It can be posited that the recruiting team at The Walt Disney Company is very concerned with other qualities that may be hidden in a candidate, explained by the open ended questions that are raised in the interview room which seeks to get more information that can never be expressed in writing. Eloquence in speech and accurate response to questions are good examples that the team is interested in. In other words, selection approaches for the team matters a lot, and it is used to diversify service delivery in each employee’s area of gifting.

Another component of human resource in the company is performance appraisal systems. These are means and measures that a company puts in place that paves way for the evaluation of the employee in service delivery. Since the company has been doing their best to provide training and equipping its employees for excellent work ethics, it reserves the right of performance appraisals. The main purpose for this exercise is to provide the employees with the information that contains all their accomplishments, challenges and action plans that should be taken to enhance quality service delivery to the customers. Performance appraisal is one of the channels that an employee will either be proud of, or would prompt him or her to make a resolution to do better in a given period of time. Through performance appraisals, employees are able to evaluate themselves and thus will advance their self esteem as well as excellence in handling tasks (Pulakos, 2005).

The implementation of promotion systems implemented by the company’s resource management is the other component of human resource that is heavily employed and is a great motivator for employees. This is mainly done through rewarding. It is observed that the resort and parks division of The Walt Disney Company has over 40 rewards that are available for the employees and this is done as a means of motivating and promoting the employees’ welfare. These tokens have raged and it is observed that one of the most coveted awards is referred to as Partners in Excellence, whereby employees recommend an employee who is presumed to show excellence in service delivery. In addition to being appointed, the selected employees are said to be announced in an organized ceremony and this becomes a platform for advocating and promoting healthy competition among the employees in matters of quality service delivery.

Another interesting component of human resource that the company uses is the use of pay parts, and other benefits that an employee is entitled to. In the recent past, the American economy has been very harsh and this has caused the cost of living to balloon at a very high rate. Affordable health care and other allowances play a major role in the life of an individual. Upon this realization, the resort and parks division has been considering its employees in a special manner by providing them with healthcare cover and this motivates them to work even the more. This is a way of building trust among the employees that the company is also concerned with their various needs. Lastly, the company’s admittance that trade unions are important to their employees is in itself a big plus for them. This is a platform that employees use to build each other in terms of moral support as well as financial connected needs. This is a good approach towards boosting the social life of every employee, which will in turn make them happy and satisfied in the course accomplishing tasks (Pulakos, 2005).

Conclusion

This paper submits that the entire components discussed above directly relate to each other and they are the driving force behind the success of the resort and parks division of The Walter Disney Company. It can be observed that each of the components discussed above is a building block to the other and hence no one can stand alone. In fact, most of them serve one solitary purpose: excellent human resource management that will achieve the vision and mission of the company. However, two recommendations can be made. First, it is important to consider giving the employees a chance to be shareholders of the company, which has not yet happened. This will create a sense of belonging and therefore they will be careful to work extra harder so that their share price will go up. Lastly, the company may need to incorporate the trade union in all disciplinary cases that may be presented to the management. This will ensure that free, fair and just disciplinary measures have been issued to the defaulting employee. This will continually make the Disney Resorts and parks the place to be year in year out.

References

Pulakos, E. (2005). Selection Assessment Methods: A guide to implementing formal assessments to build a high-quality workforce. Alexandria: SHRM Foundation.

 

Marketing Research

 

Marketing Research

  

Contents                                                                                                                                                                                                                                                                                  Page

Introduction……………………………………………………………………………………2

Target Market………………………………… …………….………………………………..3

Research proposal……………………………………….. …………………………………………………3

Research Methodology…………………………………………………………………………3

Data analysis……………………………………………………………………………………4

Conclusion…………………..………………………………………………………………….6

Recommendation……….………………………………………………………………………6

References……………………………………………………………………………………….8

Appendices…….……..……………………………………………….………………………11

 

  

Introduction

Marketing Business research can be defined as a systematic and organized process that attempts to investigate a particular problem encountered, business opportunity or experienced in a work setting that requires a solution. It consists of a series of steps that are formulated, designed and executed with the sole goal of finding the solution to the issues raised by the interested party, management or client. Identifying the business opportunities available in a particular area is the first step in business research methods. Information is gathered, analyzed and factors connected with the opportunity available are determined. The issue is solved after taking the necessary measures to address the issues raised. (Shostak, 1977)

The whole process of attempting to solve or address the issues raised is known as research. It involves a series of structured, well thought out and well executed activities that assist the concerned to solve all the necessary questions in the research activity. Research is therefore the processes of enquiry, definition, investigation, examination and finally experimentation. The processes are systematic, diligent, critical, objective, and logical. The result would finally be a discovery that assists the concerned to deal with the challenges facing him. Gathering the relevant information, critically analyzing the data in ways that facilitate decision making and implementation of the right decisions and courses of action all help in understanding the marketing research processes. (Sekaram and Bougle, 2009)

Decision making is just a process of making a choice between alternative solutions in resolving problems while research generates suitable and viable alternatives for an effective and final decision.

 

Target Market

Birmingham City Business School (BCU) is one of the most reputable and respected universities in the United Kingdom. The business school is situated near the city centre at the City North Campus. The faculty of business studies has slightly over one hundred staff and a student population of more than three thousand two hundred. The gender balance is equal and it can be placed at the 50.50 ratio of male to female students. The target market will assist in designing marketing principles and product differentiation. (Kotler, Philip and Armstrong, 2007, Kotler, 1991)   Most of the students are regular students on full time programmes with about two hundred forty post graduate students who are on part time programmes.

Research proposal

The initial survey identified the full time students as the target market for the primary patrons of the BCU Cafeteria that is being proposed. The use of questionnaire was utilized to conduct a one-on-one personal interview to evaluate the probability of success and the general reaction of the students to the whole concept of establishing the cafeteria.  (Diaz-Ruiz, 2013)

Research Methodology

The proposed cafeteria was to adopt a standard menu consisting of regular snacks mostly takeaway and fruits. Other meals included hot and cold beverages, sandwiches, French fries, hot dogs, fish, chicken, pizzas, cakes, sweets and hamburgers. To differentiate the BCU market students were allowed to suggest any other service that they would have liked to be included on the income generating activities of BCU. (Booms and Bitner, 1981) To establish the potential of the BCU cafeteria projects, the critical questions concentrated on the vulnerability of the whole project. These would also help create a powerful brand which would target the growing number of students and also the academic staff. (Chernatony and McDonald, 1996) For example if most of the students preferred to carry packed meals while coming to college then it would be unprofitable to establish a cafeteria at the students  campus. (Sekaram and Bougle, 2009)

Data analysis

The market analysis critically examines and analysis the major options that were generated from the survey. The following is the design of the questionnaire which is targeting 1000 students for its survey; (Bradley, 2010)

The total numbers of students interviewed were one thousand. The target was to identify the main group of students that should be particularly targeted that’s the survey was divided among the students level of education at the university. Each year of sturdy was allocated a maximum of 250 students that’s the first year, second year and the third year together with post graduates.

Among the first year students, the survey revealed that 40% carry their meals to school while only 10% of the second years carry meals.

 

 

Market Analysis of the Student Population

 

The figures continue to decrease as the students continues with her education and finally the third years and the post graduates class each has 5% and 1% respectively. The average number of students who carry meals to school averages to 14% of the total population. Currently the highest numbers of students who don’t take any meals while in college are the post graduate class, 80% stay in school without taking any meals while the least number is the first years at 3%. 65% of first years eat outside the campus while 90% of the second years do the same. An average of almost 80% of the student population eats outside the campus. (Marder, 1997)  On the preference of the BCU cafeteria, an average 82% of all the students would prefer to eat within the campus should the project be implemented. On average more than 70% of the total number of students in college spends more than £5 pounds every day on regular meals while only 23% spend less than £5 pounds per day on regular meals. (Knox and Macklan, 1998)

On the preference and the expectations of the students on the BCU cafeteria project, 90% of the interviewees said they would prefer a self service system within the cafeteria.(Gronroos, 1990)  This was argued mostly on the basis of saving time and the convenience of the self service as one orders directly at the counter while making the payments. Waiters were least preferred by the students and it was only supported by only 13% of the student population. The Buffet method of serving food was also supported by only 18% of the students. The content of the Menu also played a keyed role on the preference of the BCU project. 90% of the students preferred a menu which is rich in natural juices and fruits. 48% of the students preferred extra services like typing while the provision of high speed internet connectivity was highly rated at an average of 91% of the total number of students. These are the basis of the services that when implemented will attract the clients or the patrons. (Payne, 1993)

Conclusion

The response to the whole project of the BCU cafeteria was highly encouraging. The number of students who are eagerly waiting for the whole project is very high. The basic provision of reliable and high speed internet services is a demand that’s not being met at the campus, these must be the reason why most students prefer to go out of campus to get most of the facilities that are not directly available in the campus.

Recommendation

The establishment of the cafeteria is a potential project that can be profitable if it’s managed properly. The requirements of the students that range from the provision of high speed internet facilities and the self service systems of operations are the critical components the management of the BCU cafeteria should incorporate in their decisions. The menu should also include fruits and the natural juices as suggested by most students. (Lovelock, 1983)

 

 

References

Bradley, N. (2010) Marketing Research. Tools and Techniques. Oxford University Press, Oxford,

Booms, B.H. and Bitner, M.J. (1981) ‘Marketing Strategies and Organizational

Structures for Service Firms’ in J.H. Donnelly and W.R. George (eds) Marketing of

Services, AMA Proceedings Series, Chicago, p.48

Chernatony, L. and McDonald, M. (1996) ‘Creating Powerful Brands’, 2nd edition,

Butterworth-Heinemann, Oxford, pages 214-222

Diaz-Ruiz, C. A. (2013). “Assembling Market Representations”. Marketing Theory 13 (3): 245–261

Gronroos, C. (1990) ‘Services Management and Marketing’, Lexington Books,

Lexington, MA

Knox S and Macklan (1998), ‘Competition Value: Bridging the gap between

branding and customer value’, F.T. Pitman

Kotler, Philip and Armstrong, (2007) Gary Principles of Marketing Pearson, Prentice Hall, New Jersey

Kotler, P. (1991) ‘Marketing Management: analysis planning and control’, 7th

edition, Prentice Hall, Englewood Cliffs, NJ

Lovelock, C.H. (1983) ‘Classifying Services to Gain Strategic Marketing Insights’,

Macquarie, E. (2005), The market research toolbox: a concise guide for beginners (2nd ed.), SAGE, ISBN 978-1-4129-1319-5

McDonald, M. (2007), Marketing Plans (6th ed.), Oxford, England: Butterworth-Heinemann, ISBN 978-0-7506-8386-9

Marder, E. (1997) The Laws of Choice—Predicting Customer Behavior (The Free Press division of Simon and Schuster,

Payne, A.F.T. (1993) ‘The Essence of Services Marketing’, Prentice Hall, Englewood

Cliffs, NJ.

Shostak, G.L. (1977) ‘Breaking Free from Product Marketing’, Journal of Marketing,

41 (4), pages 73-

.

 

Appendices

 

Part I. Personal details of the interviewee.

  1. a) Name
  2. b) Level and Year of sturdy
  3. c) Residence
  4. d) Contacts.

Part II – Business Market

  1. Do you think BCU needs a cafeteria?
  2. What would you like to eat?

a)

b)

c)

d)

e)

  1. What other service would you like to be offered at the cafeteria?

a)

b)

  1. c)

d)

  1. Do you carry your meals e.g. Lunch, snacks or fruits?

If yes, would you still carry your snacks or meals when the cafeteria starts operating?

If No, where do you eat currently?

Would you prefer to eat at the new BCU cafeteria if it starts operating?

Part III – Type of service

What type of service would you prefer?

  1. Self service

Reasons

  1. a) Convenient
  2. b) Faster
  3. c) Comfortable
  4. Buffet Reasons
  5. a) Convenient
  6. b) Faster
  7. c) Comfortable
  8. Waiters

Reasons

  1. a) Convenient
  2. b) Faster
  3. c) Comfortable

Cost of food average (Amount available to spend)

More than £5 pounds per day

Less than £5 pounds per day

 

Market Analysis
Carry meals Don’t eat Eat outside BCU pref More £5 Less  £5 Typing
First years 40% 3% 65% 98% 70% 30% 10%
Second years 10% 30% 90% 90% 60% 10% 5%
Third years 5% 40% 70% 98% 80% 20% 1%
Postgraduates 1% 80% 90% 40% 70% 30% 50%
Average 14% 38% 79% 82% 70% 23% 17%
Market Analysis
Self service Buffet Waiters Menu Internet Typing
First years 90% 30% 10% 90% 90% 40%
Second years 92% 20% 2% 90% 90% 30%
Third years 90% 10% 10% 90% 90% 50%
Postgraduates 88% 10% 30% 90% 92% 70%
Averages 90% 18% 13% 90% 91% 48%

 

Hole In The Wall: Problems and Solutions

Hole In The Wall: Problems and Solutions

 

Problems

The first problem with Hole In The Wall is that there is poor communication between employees and management, and between employees themselves. Having ineffective communication means that there will be conflicts which inevitably harm the organization (Buddhodev, 2011). The first sign that there is poor communication is that all organizational levels have complaints and consequently blame each other for increased customer dissatisfaction. The fitting crew blames the manufacturing department for shoddy workmanship because some windows have to be returned to the factory to be reworked; the factory crew on the other hand blames the purchasing department for poor materials, the storekeeper for inadequate storage and the sales department for rushing orders. The second sign is that having weekly meetings between the manager, the floor supervisor and the purchasing officer usually ended up in confrontation to the point that they were discontinued.

The second problem is that there is lack of coordination between the various departments. Barker, the manager admits that there have been many customer complaints that the fitting teams took longer than promised to install the windows or left work unfinished or left the site in some other unsatisfactory state. These complaints did not reflect incompetence on the part of the fitting crew but on the whole organization since every department blamed the other all the way to the top. This lack of coordination led one of the fitting teams to quit working notwithstanding the recession and its attendant job scarcity. The situation is so dire in the organization that there seems to be no inter-departmental coordination mechanisms that would ensure that each department is aware of each others shortcomings or timetables. For example, the sales department goes about looking for as many orders as they can without considering the limitations of the manufacturing department or the storage.

The third problem is that there is a rigid management structure that focuses on the way that things have been done before without considering present circumstances. For example, management is centralized meaning that all decisions are made by Barker. This is because all complaints pertinent to the organization have been directed at him. When he is on the phone dealing with a customer problem, the floor supervisor comes in with a complaint of his own. When he is being interviewed, his secretary comes in with a receptionist problem. There seems to be a cycle of endless complaints that do not seem to have a clear way of being resolved. Another sign of a rigid structure is that barker is charged with the responsibility of advertising, preparing company wages, scheduling of employees, and invoicing among other, which shows that he does not delegate any of the management functions even if he purports to believe in delegation.

Solutions

Every organization needs effective communication to function properly. All departments of Hole In The Wall including sales, manufacturing, purchase, fitting and administration need to be effectively linked through communication to function harmoniously. The genesis of effective communication should be company goals and objectives (Hener, 2010). Barker should ensure that the company has clearly spelt out goals and objectives that will guide every department. Although the general goal is sales, there must be insistence on quality right from purchase of raw materials to manufacturing and to eventual fitting. The best way to ensure that everyone understands the goals of the business is to formulate SMART goals. These are specific, measurable, attainable, realistic and timely meaning that they can be quantified and have a time limit within which they are meant to be acccomplished. The manager should communicate this to his supervisors and officers who in turn transmit it to their line staff (Papa et al, 1997). Creation of innovative products and customers satisfaction starts with effective communication. Employees must also be taught the importance of effective communication. This is because communication is never one dimensional but is circular. Every detail communicated to employees must be interpreted and feedback given. Barker must ensure that all employees have impeccable communication skills.

Communication fosters a common understanding (Joseph, 2013). Without it, the visions of management would not be realized. All details that are communicated must be understood in full. Barker must diagnose the communication problems in order to decipher whether they are due to clarity or lack of agreement. Communication can be occurring in the organization where the desires of the sales team are understood by the manufacturing department but conflict occurs since the departments are not in agreement on the matter discussed. Therefore, it is possible that the problem is not the means of communication, but the content. The simple solution here is to ensure that there is a continuous exchange between the departments where communication is acknowledged by feedback. Effective communication only occurs where the transmission and feedback phases are in concurrence (Pauley & Pauley, 2009).

Effective coordination is lacking in Hole In The Wall. For it to be restored, there are a number of solutions that can be adopted. First, there must be sound planning (Bass, 2013). This is achieved through having clearly defined company goals and objectives. Every employee must be made aware of his/her importance and contribution to the overall success of the business. A comprehensive plan will interpret the roles of every person in addition to helping them understand the roles of others so as to not inconvenience them. Second, the organization should be simplified meaning that the hierarchy should clearly define the roles and responsibilities of the management and line staff (Kotter & Cohen, 2002). Every department must understand its role and obligation towards other departments and work harmoniously towards the betterment of the company as a whole (Spaho, 2013). The other factor is that there must be effective leadership and supervision. Good managers and supervisors usually lead subordinates to a unified direction that fosters coordination and motivates them to work harder. Barker must ensure that Jobson, Pat and Les are effective supervisors and espouse the company’s core principles in the course of their jobs. Conflicts between supervisors should be solved in private absent the line staff and should not be allowed to fester for long leading to them playing out in public. Barker must understand that instead of viewing the conflict between Les and Jobson as a normal one, he should intervene and ensure that both departments coordinate in producing high quality windows.

It is good in some instances to let different employees display their discontentment with each other. This usually helps in exposing emotions that are hidden and which might hurt the business. While health disagreements are allowed, open disagreements between supervisors in front of their subordinates are disrespectful to the owner, the supervisors themselves and to the subordinates. The major problem in Hole In The Wall is that the manager is too freehanded. He allows conflicts to fester for long and in an uncontrolled manner such that they end up frustrating the activities of the business. He must take control and rein on errant members of his teams. The fact that a fitting team quit shows that there is no faith in the hierarchy of the company as any grievances should have been ironed out in advance. Coordination must not only be required on the teams but must also be voluntary (Richmond et al, 2005). All departments must aspire to work together for the betterment of the business. The sales team must, for example, work in tandem with the manufacturing team to ensure that there is adequate time to produce high quality windows and fit them within a time frame that encourages precision and perfection.

An organization’s structure is closely related to its culture. Hole In The wall’s structure is such that line staff are used to working on their own in complete disregard of people in other departments. The organization also relies on the manager for everything starting from decisions, plans, payroll and invoicing. This leaves the manager very crowded such that he does not have time for his oversight responsibility that ensures the smooth running of the business. The organization has a simple mechanistic structure where decisions are highly centralized with tasks being highly specialized and many strict rules and regulations. This structure means that departments are like autonomous businesses where, absence of coordination creates major problems (Morgan, 2006). Barker should strive to move his company from a mechanistic structure to an organic one. This latter structure ensures that there are interactions between departments so that any changes are effectively communicated. The new model also ensures that there is dilution in the chain of command hence Barker can delegate some of his functions to his subordinates (Johnson, 2013). Alternatively, he can hire extra help that will relieve him off some of his responsibilities so that he can attend the classes that he desires. If he finds that extra workers would be a burden to the payroll, then he can delegate. The sales department, for example, can be in charge of invoicing whereas the supervisor and the purchasing officer can be in charge of scheduling. This will free the manager some space to ensure the smooth running of the organization. Advertising can also be done by the sales department as they are the ones that are in charge of dealing with the customers and hence have considerable experience and insight into their needs. On the contrary, if Barker does not desire a more organic structure, then he should tighten the operations of the mechanistic structure to ensure than all activities occur seamlessly in a timely manner where repeat quality is guaranteed and communication between departments is well coordinated (Du Gay, 2000).

Recommendations

There should be adequate training of both employees and supervisors to ensure that they appreciate the value of communication in the organizations and that they do it professionally (Mirjaliisa & Marschan-Piekkari, 2002). This will aid in promoting the understanding of the company’s mission, goals and objectives.

The organization should ensure that there are adequate forums through which interactions between various departments and employees occur. This will foster good relationships and will also create voluntary coordination and effective problem solving. The manager should ensure that there are regular meetings between head of departments in order to appraise procedures and also determine future goals, trends and procedures. Currently, department heads do not meet meaning that the manager acts as the liaison between them which is unhealthy for the business.

There should be adequate planning of all company activities. Planning should begin by the articulation of the company’s mission, goals and objectives (Collis & Montgomery, 1998). The floor supervisor, the storekeeper, the sales team and purchasing officer should formulate standard operating procedures that will direct all activities of the business. All departments must be made aware of each other’s capabilities. The sales team, for example, should not give short deadlines to customers with the knowledge of production and storage limitations.

The manager/proprietor should strive to change the organizational structure from mechanistic to organic in order to stimulate innovation and also delegate some of his functions to departments (Ritzer, 2007). This will aid in the solution of problems at the departmental level and will foster an environment of mutual respect and harmonious existence where employees value each other’s inputs.

 

References

Bass, B., 2013. Signs & Symptoms of the Lack of Coordination in an Organization. Demand Media. Retrieved on 28th Nov, 2013 from http://smallbusiness.chron.com/signs-symptoms-lack-coordination-organization-13119.html

Buddhodev, S.A., 2011. Conflict management: making life easier. The IUP Journal of Soft Skills 5 (4): 31-43.

Collis, D. J. & Montgomery, C. A., 1998. Creating Corporate Advantage. Harvard Business Review, 76: 70-83.

Du Gay, P., 2000. In Praise of Bureaucracy. London: Sage.

Hener, G., 2010. Communication and conflict management in local public organizations. Transylvanian Review of Administrative Sciences 30E:132-141.

Johnson, S., 2013. Mechanistic Organizational Structure. Demand Media. Retrieved on 28th Nov, 2013 from http://smallbusiness.chron.com/mechanistic-organizational-structure-58785.html

Joseph, C., 2013. How Does a Lack of Communication Cause Conflict in the Workplace? Demand Media. Retrieved on 28th Nov, 2013 from http://smallbusiness.chron.com/lack-communication-cause-conflict-workplace-10470.html

Kotter, J.P. & Cohen, D.S., 2002. The Heart of Change. Boston: Harvard Business School Publishing

Mirjaliisa, C. & Marschan-Piekkari, R., 2002. Language Training for Enhanced Business. Communication Quarterly, 65, 9–29.

Morgan, G., 2006. Images of Organisation. London: Sage

Papa, M. et al, 1997. Organizational Communication Perspectives and Trends. Thousand Oaks: Sage Publications Inc

Pauley, J.A. & Pauley, J.F., 2009. Communication: the Key to Effective Leadership. Milwaukee, Wis.: ASQ Quality

Richmond, V.P. et al, 2005. Organizational Communication for Survival: Making Work, Work. Needham Heights MA: Allyn and Bacon

Ritzer, G., 2007. The McDonaldization of Society. London: Pine Forge Press

Spaho, K., 2013. Organizational communication and conflict Management. Management, 18(1), 103-118