Evolving to a New Dominant Logic for Marketing.

Word limit/presentation criteria 2000 Words

Read the following journal
Evolving to a New Dominant Logic for Marketing. By: Vargo, Stephen L., Lusch, Robert F., Journal of Marketing, 00222429, Jan2004, Vol. 68, Issue 1
and address the following question

Critically discuss the nature and impact that service dominant logic has on contemporary relationship marketing. (100 Marks)
The writer should read the attached journal very carefully as the whole essay MUST be based on it.

Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.

Demonstrate service dominated logic explain what each FP means and link it to relationship marketing in theoretical terms. It is very important to use example, use one product for the whole essay. As an example use one of the following: tablet, mobile phone or laptop.

Weighting:

60-70% service dominant logic
30-40% relationship marketing

The structure of the essay must be as follows:

Introduction

Start the essay with ‘what is the journal about’- service dominant logic

Main Body

In a creative, critical and evaluative manner explain each FP (from 1 to 8, as it is shown in the journal) and its linkage to relationship marketing in theoretical terms. Each FP must be written in a different paragraph. In order to explain each FP and its linkage with relationship marketing you should use an example. Use the same example for each FP.

Conclusion

A reflection of the essay and conclusions about the topic

Key Concept in Information Systems

Choose one (1) concept in information systems that you have studied in this course.

Write a six to seven (6-7) page paper in which you:
1. Present an overview of the origin and history of the concept.
2. Describe the current use of and attitude toward the concept.
3. Explain the strengths and weaknesses (or the advantages and disadvantages) of the concept.
4. Describe the prevailing view of experts about the likely future of the concept.
5. Research and cite at least six (6) scholarly sources.

Your assignment must:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific Course Learning Outcomes associated with this assignment are:
• Explain the major components of an information systems infrastructure.
• Identify emerging technologies that enable new forms of communication, collaboration, and partnering.
• Explain how information systems are enabling new forms of commerce between individuals, organizations, and governments.
• Use technology and information resources to research issues in information management.
• Write clearly and concisely about information management systems using proper writing mechanics.

Evolving to a New Dominant Logic for Marketing

Word limit/presentation criteria 2000 Words

Read the following journal
Evolving to a New Dominant Logic for Marketing. By: Vargo, Stephen L., Lusch, Robert F., Journal of Marketing, 00222429, Jan2004, Vol. 68, Issue 1
and address the following question

Critically discuss the nature and impact that service dominant logic has on contemporary relationship marketing. (100 Marks)

The writer should read the attached journal very carefully as the whole essay MUST be based on it.

Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.

Demonstrate service dominated logic explaining what each FP means and link it to relationship marketing in theoretical terms. It is very important to use example, use one product for the whole essay. As an example use one of the following: tablet, mobile phone or laptop.

Weighting:

60-70% service dominant logic
30-40% relationship marketing

The structure of the essay must be as follows:

Introduction

Start the essay with ‘what is the journal about’- service dominant logic

Main Body

In a creative, critical and evaluative manner explain each FP (from 1 to 8, as it is shown in the journal) and its linkage to relationship marketing in theoretical terms. Each FP must be written in a different paragraph. In order to explain each FP and its linkage with relationship marketing you should use an example. Use the same example for each FP.

Conclusion

A reflection of the essay and conclusions about the topic

policemen of the world

After the Civil War and by the mid-20th century, the United States had become the dominant force in international relations. Some have argued that the United States’ military functions as the world’s “police.” This assignment covers the manner in which this shift occurred and the consequences the United States faces as a result of its status as “policemen of the world.” Using the Internet, research two (2) real-life international incidents from the past five (5) years in which:
• The U.S. used military action abroad.
• Controversy existed within the American public regarding U.S. involvement.
• Controversy existed within the country or countries affected by U.S. involvement.

Part 1
1. Write a thesis statement that is one to two (1-2) sentences long in which you:
a. State your opinion on the significance of the two (2) real-life international incidents that you have researched. Justify your response.

Part 2
2. Write a one page outline in which you:
a) Determine two to three (2-3) international events from the past five years that can be traced back to a foreign policy created after the Civil War.
b) List three (3) aspects of US history since 1865 that has led to the US’s rise as a world super power policeman.
c) List three to five (3-5) international incidents since World War II where America has taken on a policing role.
d) List three to five (3-5) driving forces that fueled international policy decisions involving the international incidents you outlined previously. (Consider treaties, exit strategies, elections, wars, etc.)

critical analysis

Critical Analysis Template Instructions

 

This template is an alliterated mnemonic device for the critical analysis of information.  The alliterated format is used to assist in ordering and recalling data relevant to a subject.  It can be utilized from memory, if necessary, when presenting a speech, leading a discussion, sitting for an interview, or writing a paper.  It can also be used as the foundation for a formal research paper, a speech, or some other forum, for example, such as a talk show interview

 

Overview:

The Critical Analysis Template is a research tool that will enable you to have a workable command over a selected topic.  It is designed to organize essential information in a logical and orderly array of categories, which can be amplified to any realistic degree.  The format, with explanations, is located at the end of this document.

 

Instructions:

  • Select a topic–Using your textbook’s table of contents as a guide, select a topic to research for the template.  Choose a topic that is interesting to you and that may be useful and benefit you.  It must, however, be directly relevant to this course’s content.  Also, it MUST deal with a specific ethical, legal and business practice issue and not a broad philosophical category of thought.  For instance, choosing the topic of “business ethics” is way, way too vague.
  • Template Length–After you supply the appropriate information under each heading, your work will probably be 3–6 pages; more than that will be cumbersome. The intent is to be concise and to provide the most relevant, highest quality information possible.
  • References–When addressing “Publications,” a few web sites will be good to have, but the main idea is to have some resources that you could mention in an interview. For example, if someone was to ask you where more information could be obtained about your topic, you would be able to rattle off several books or journal articles and their authors.  This would make you seem very knowledgeable about it (and hopefully, you would be).
  • Formatting–Use APA format for your printed references.  For each section in the template, items should be written in bullet point format, not paragraph form.  If need be, use a citation for each bullet point, unless information from a source is being used for more than one bullet point.
  • Submission–Your assignment, when completed, should be sent to as a Microsoft Word document.

 

 

Critical Analysis Template

 

When conducting an analysis, every individual bullet item may not always apply, but the general assumption will be that every section will be addressed.  A thorough investigation, however, will determine if this is the case, and if you are uncertain, then make the time to inteact with your professor about it well before the assignment is due.  Responses should be concise – that is, to the point – and brief, but not so brief that utility is compromised.

PRINCIPLE:

  • Provide a general statement of the subject, topic or concept.
  • This may include a definition and/or a concise description, essential element or main idea.  (What is the simplest or clearest way this can be expressed?

PRACTICE:

  • Determine if this subject or topic would be classified under the generally accepted body of knowledge, conventional wisdom or practice.
  • If not, what aspects may challenge traditional thinking?
  • Is it considered fact, or opinion?
  • If necessary, note whether or not the subject, topic or concept is a standard one, newly accepted or radical.

PARTICULARS:

  • Include major aspects or subdivisions of this subject, topic or concept that are essential to understanding it.
  • (Keep the number of principal components or sub-points manageable ~ 3 to 6, for example.
  • Prioritize, if this is applicable or helpful.
  • If an acronym, list, or grouping is used, include each component, along with a concise description).

PERSONS:

  • List notable persons that are associated with this subject, and why.
  •  (This would include major proponents, contributors and critics).

PERIOD:

  • Include a significant date(s), period or timeframe that will add understanding to this subject or concept.
  • Provide a brief explanation for each one.

PLACES:

  • Indicate essential locations that are pertinent.
  • Provide the names of any organizations or other entities that may be associated.
  • Include brief descriptions as needed.

PHRASES:

  • List specific phrases, terms, acronyms, or jargon that can be used to understand this information and/or communicate it to others.

PICTURES:

  • Incorporate useful but simple visual diagrams, charts, illustrations, metaphors, similes, (word pictures) anecdotes, pithy sayings or quotations that can be used to complement the ability to remember or communicate this subject, topic or concept.
  • Add addenda as needed.

PROSPECTS:

  • Prioritize benefits that can be derived from this information.
  • Explain who can use it and why.
  • Note any opposing viewpoints or preferable alternatives.

PROBLEMS:

  • Point out apparent limitations that may apply to this information.
  • Are there significant problems or weaknesses associated with this subject, topic of concept?
  • Is there evidence of faulty logic, bias, inaccurate or insufficient information?
  • Has it been challenged or replaced in conventional usage by something else?
  • Are there unusual costs, hindrances, drawbacks, etc., involved?

PERFORMANCE:

  • Highlight any cause-and-effect relationships that are evident.
  • Explain how a specific application of this information can be made.
  • Describe how knowledge of this subject will be beneficial.
  • Determine if this information will offer an enhancement of perspective or effectiveness of work.
  • Explain what conclusions can be drawn or recommendations that should be made.

PUBLICATIONS:

  • List publications, related references or links concerning this subject which can serve as useful resources (they may or may not have been used in preparing the template).
  • List all bibliographic material using APA format.
  • Annotate each entry in the list.

Concept Synthesis Paper on Personal Nursing Philosophy

The Four Metaparadigms: Identification, discussion, and documentation from the literature of your perspective on the basic four metaparadigms/concepts of patient, nurse, health, and environment.

Two Practice-Specific Concepts: Identification, discussion, and documentation from the literature of your perspective on at least two other concepts specific to your own practice.

List of Propositions: A numbered list of at least five propositions or assumption statements that clearly connect the concepts described.
1.

How do I define and employ the four basic metaparadigms of nursing theory in my professional practice?

2.

What are the major concepts I employ that are unique to my professional practice?

3.

What philosophies and theories from the literature of nursing and other disciplines/domains are consistent with these concepts?

4.

How are the concepts of transcultural nursing, the health promotion model, skill acquisition, role theory, and change theory specifically integrated into my philosophy and practice?

5.

What research supports these theories and concepts?

6.

How do I integrate role and change theory into my professional practice and how may these theories be applied to the organization in which I practice?

The Colorado movie shooting- Mental Health Awareness

For this assignment, you will use a causal argument to explain the causes or consequences (or both) of a trend, event, or other phenomenon.

Write an argument that persuades an audience to accept your explanation of the causes (or consequences) of your chosen phenomenon. Within your essay, you should examine alternative hypotheses or opposing views and explain your reasons for rejecting them.

You may imagine your issue either as a puzzle or as a disagreement. If a puzzle, your task will be informational as well as persuasive because your role will be that of an analyst explaining causes and/ or consequences of an event to an audience that doesn’t have an answer already in mind. If you see your issue as a disagreement, your task will be more directly persuasive since your goal will be to change your audience’s views so as to align more closely with your own.

In the introduction to your essay, you should introduce your trend, event, or phenomenon; explain its significance; provide any necessary background; and state your thesis. I came up with this thesis statement: Even though we are going a great job on the mental health awareness, but it should not be ignored by the public because the consequence can lead to a tragic incident where a person who is struggling with a mental illness can participate in a movie shooting in Aurora, Colorado. Murdering twelve people and injuring seventy others.

Body paragraphs should focus on analyzing major and minor causes and/ or effects, presenting supporting evidence, and examining and refuting opposing viewpoints. The conclusion should reinforce the essay’s main points and include a strong concluding statement.

Papers should be a minimum of four pages long, typed, double-spaced and carefully proofread. Adhere to MLA guidelines for formatting and include both parenthetical citations and a Works Cited page. You must use a minimum of three secondary sources. Do not use a cover sheet.

United States Department of Labor Case

United States Department of Labor Case Study

Go to the United States Department of Labor Website to read “ Health Plans and Benefits” at http://www.dol.gov/dol/topic/health-plans/cobra.htm. This Website communicates the current regulations and federal involvement in employee benefits. Navigate the Website to become familiar with its contents.

Write a five to seven (5-7) page paper in which you:

1.Describe the major features of this Website and how each feature can be used to monitor employee benefits.
2.Explain how employers could verify that their employee benefits comply with all federal laws by using this resource.
3.Explain how employees would use this information to ensure their benefits rights are protected.
4.Create an outline of the Website so that you could orient others to its usefulness for regulatory compliance.
5.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:

•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Management at J. C. Penney Company, Inc

Using the Internet and Strayer University databases, research J. C. Penney Company, Inc. from its inception to current-day operations.

Write a five to six (5-6) page paper in which you:
Evaluate two (2) key changes in J.C. Penney’s management’s style from the company’s inception to the current day. Indicate whether or not you believe the company is properly managed today. Provide support for your position.
Explain J. C. Penney senior management’s role in preparing the organization to shift from a catalog-based retailer to an Internet retailer. Provide evidence of whether the transition was seamless or problematic from a management perspective. Provide support for your rationale.
Evaluate J.C. Penney management’s decision to use celebrities as key merchandise vendors and spokespersons. Indicate the organizational impact of these decisions.
As a manager within the JC Penney organization, suggest one (1) innovative idea that could have a positive impact on both the employees and customers of the company. Indicate the approach you will take in implementing the new idea. Provide support for your suggestion.
Predict JC Penney’s ability to adapt to the changing needs of customers and the market environment. Indicate one (1) key change in the management structure that may be beneficial to ensuring such an adaptation to change. Provide support for your prediction.
Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.