Author: chris

Rabbit Proof fence

Based on factual proceedings, Rabbit-Proof Fence is a touching film that concerns racial discrimination. In addition, it shows the endurance and marvelous patience that three girls had through walking for fifteen thousand miles to locate their mothers in Australia. These are the scandalous facts following the film whereby, white Australians established the exceptional detention facilities across Australia in order to keep the varied race family from “spoiling” the rest of society. Consequently, commands were given out to remove half-caste children completely from their people. This was a devastating, racist course of action that resulted in the misery of the so-called “stolen age group”. In this case, the stolen generation referred to the act of denying young people their rights and subjecting them to slavery. These young girls were also denied the chance to relate with their parents. In Rabbit-Proof Fence, director Phillip brings a moving perceptive that inspires a performance of those triumphs over the racial prejudice in the society.

During this era, the certified government guiding principle demanded that all the half-caste children – children of half Aborigine and half-white people – ought to be taken from their people and their territory, and be prepared to be servants. This was because the Aboriginal generation would eventually be eliminated out and they could be incorporated into the system of the whites. The government was separating these children because they wanted to control the growth and development of this half-caste generation. This was done through discouraging the girls from giving birth through subjecting them to slavery.

Rabbit-Proof Fence is a straightforward, motivating tale of accomplishment and endurance as we review Daisy, Molly and Gracie. This is with reference to the hard and disastrous trek they made. This journey was characterized by lack of food, shelter and water; hence, through it all they endured because they had hope and determination. Alongside their way, they met variety of folks who comprehended their plight and helped them with food, shelter and clothing. As their escape was recognized, the authorities send a tracker to catch them, and in the midst of it all, the children ended up playing hide and seek. “This game later resulted to the soldiers not succeeding in catching them” (Kettle 2005).

In the village of Jigalong, three half-caste sisters, Daisy who is eight years old, Molly who is 14 years old, and their cousin, 10-year old Gracie are separated  from their mothers and taken to live in the orphanage, more than 1600 miles away from their place of residence. This action clearly showed the superiority of one race towards the other. Thus, the superior race used to oppress the inferior race with claims that the other one was uncivilized and thus they needed to be taught about the traditions of the civilized race. Therefore, these sisters were expected to learn the responsibilities that a Christian lady was ought to posses. This was because, “Christianity was the religion that was believed to teach the good norms regarding to submission and service to others” (Carrodus, Tudball, & Walsh 2001). However, Christianity was manipulated to show the unworthiness of other people who were not Christians thus religion was as a social class in the society that gave people power and dignity hence defining the social structure in the society. The society did not have the power to defend their children as they were being taken, a clear depiction of how one race dominates thus taking advantage of other inferior race.

The government of Australia in 1902 constructed a blockade fence from a spot on the coast all the way through to a point on the north to keep rabbits and other pests on one side, and to secure the farmland. This barrier was called Rabbit Proof Fence for its “main purpose was to protect the firm from the destruction by rabbits and other pests” (Pilkington 2002). At the time, it was well thought-out that human feet in the historic have been longest thus; humans were used as slaves to mark the longest boundaries in the world. In an interweave of irony, it is this barrier, an illustration of man’s improvement, that is the essential theme of the film for it highlighted the embarrassment of man’s superiority.

The movie is characterized by real events and it concerns the predicament of the three indigenous sisters who were vehemently removed from their home and sent to a sleep outdoors, where values of the Western become a compulsory part of their lives. These children were missing their mother and they were anxious to go back home. The first-born brought about a get away plan. Their journey was long because it encompassed them to walk for a distance of 1600miles using a rabbit proof fence to direct them across the landscape that had been erected to put off rabbit invasion. Elsewhere, the persistent chief guardian of Neville and Aborigines was producing a vile system to liberate Australia of its citizens, by reproducing out the less privileged race over the multiple age brackets.

With much influence, the film has managed not to fortunately become resolute in desolation and hence it was fuelled by an inquisitive confidence that allowed the girls to evade the system. This gives us the evidence that the story is based on the true happenings that enhanced the property of actuality in the story. The accuracy of Rabbit Proof Fence illustrates the criticism it faced in the past when it became public debate as the columnist attacked the film credibility. The story of the “half-caste” in the Rabbit-Proof Fence brings out information about children who were brought up in camps in order to make them adjust to white traditions through making them farm laborers and household servants. This undisclosed intention brings a hot debate and condemnation as it involves compulsion factor. Thus, these malicious intensions led to the forceful separation of children from their parents.

Therefore, due to this insincere practice, there developed a sensitive debate about the “stolen generations”. The film director was much captured in the politics even though the burning agenda that concerns the suffering of the three children who are subjected to walk for a long distance escaping the brutality in the camps. Hence, their attempt to regain redemption is said to be the greatest achievement.

Racial inequality is a factor that has contributed to social imbalance. This is assumed to be caused by the consideration of one race that is perceived to be superior and the other one to be less in terms of power and influence. For instance, the superior race in the past according to the movie used to separate children from their family in order to teach them their ways such that they would be able to work for them as slaves. This action was associated with arrogance because the powerful race had bad intention on the lives of the less privileged individuals. Therefore, slavery came about because there was a tribe that wanted reign over the other due to the concept power that comes about due to accumulation of wealth. This kind of wealth was acquired through corrupt ways such as taking the property of the poor. In addition, the ruling government or the top leadership came from the privileged race hence the voice and the rights of the poor were not considered. Oppression of the poor and low perception of people about others was the key influence that brought about racial segregation in the society. Therefore, the movie is characterized by racial segregation that came from the rich race.

The journey of the three children’s is manifested by outmaneuvering of Moodoo and being helped by foreigners. According to the way they were helped on the way, we realize that not all the white people were bad or a racist thus this gave the children the ability to press on in their journey with endurance. Still, Neville who was regarded as Devil by the black tribe was not so much evil as compared to the colonialist. This was supported by the fact that her actions were not evil as those of the whites. In contradiction, when the girls were just about to be apprehended they were helped by one of their kind who pleads with them to stay in hazard to shield herself from being sexually assaulted. In addition, another obliging bit of reports from a white colonist makes Gracie to be summoned up. Whilst Daisy and Molly finally lay in their motherly arms.

The film production has resulted to the use of amateur performers to portray our three female protagonists. This effect is shown on their faces with an authentic genuineness that may not have been manageable with qualified actors. “They performed from their spirit and with truthfulness thus bringing the story of oppression of the poor by the whites who were civilized” (Jose, Heiss & Minter 2008). It is as if these kids had the first hand knowledge of the violence of this discharge. Numerous scenes, when the kids are apprehended and put into the vehicle, the theme of oppression comes into play because they are forceful taken way from their mothers.

Nevertheless, the greatest segment of the film is spent bringing out the pain, anguish and solemnity of these kids as they trail transversely snatching banquet from Samaritans. In their long journey, they harkened with patience in order to arrive in their homeland where they would be received by their guardians. An ironic charm overflows the screen with gleaming sunrays as Gabriel’s sorrowful music-effect adds more emotions on the incident. “The endurance of the kids through out the rough journey results to victory to all the detached families and incoherent lives” (Ehrhardt2007).

Eventually, Rabbit Proof Fence is a political film, almost certainly more with much influence that exceeds the main motive of a personal film. Unluckily, this reveals that each illustration in the movie is one way or another doubtful, and the precision of its portrayal is not for all time very credible. However, devoid of entering more on that area of the dispute, “Rabbit Proof Fence still remains to be a well prepared and pleasurable film” (Hauber 2009). The inability of the society to have the power to defend their children while they were being snatched showed a clear depiction of how one race subjugated thus taking benefit of   the lesser race. However, the repression of the unfortunate and low discernment of people about others was the major factor that brought about racial separation in humanity. Therefore, the film is characterized by racial prejudice that comes where there is existence of a privileged race and the unfortunate one.

 

Reference

Carrodus, G., Tudball, L., & Walsh, T. (2001). Rabbit Proof fence: A study guide. Melbourne: Australian Teachers of Media.

Ehrhardt, J. (2007). Australian and African literatures: Traces of indigenous cultures; “historic” novels written by descendents of an indigenous society; examined by two exemplary novels from Australia and Africa; Chinua Achebe’s “Things Fall Apart” and Doris Pilkington’s “Rabbit Proof Fence”. S.l: s.n..

Hauber, J. R. (2009). The traumatic journey in three ethnic cleansing survivor narratives: Elie Wiesel’s Night, Edwidge Danticat’s the Farming of Bones, and Doris Pilkington’s Rabbit-Proof Fence.

Jose, N., Heiss, A., & Minter, P. (2008). Anthology of Australian Aboriginal literature. Montréal: McGill-Queen’s University Press.

Kettle, E., & Kettle, E. (2005). Rabbit Proof Fence: Advanced : phocopiable resource pack. Toowong, Qld: Tree Wise Books.

Pilkington, D. (2002). Rabbit-proof fence. New York: Hyperion.

Wellness paper

A community clinic is an organization that is concerned with the welfare of human beings. An organization helps the community to improve their health through providing physical, mental and social well-being of individuals. A community clinic provides primary health-care services, immunizations, well and sick-care, counseling services on various diseases like HIV aids, mental illness, education on diabetes and family planning counseling. In addition, it helps the uninsured population to make access to the high quality health care services through a volunteer network services. Patients are treated, tested and then referred to big hospitals for further testing and treatment incase of any need that may arise.

What are the goals of the organization?

The goals of the organization are to emphasize on prevention, education services, early intervention and rehabilitation programs. In addition, it directs care since it is part of the health care sector. First, in emphasizing on prevention, they provide immunizations programs especially when an outbreak of diseases occurs in order to curb the disease before it spreads. Secondly, educations services include HIV aids and counseling, family planning education to expectant mothers in order to help them maintain their well-being and good health. Lastly, rehabilitation programs include a long-term effort that reflects on implementation and empowerment programs through re-establishing other health facilities to marginalized areas.

How the nursing process could be utilized in the organization

Nursing process could be utilized in the organization through delivering health care to patients that are produced by nursing ideas and models. Nursing process involves a great framework for nursing care that is centered on problems solving and accomplishing the organizational goals. The procedure ends as long as the work is accomplished and the underlying goals are met. The nursing process could be utilized anywhere where the nurses encounters the problems especially patients who needs care. According to evaluation of nurses, care changes in nursing care could be achieved through implementations and nursing research processes. Nevertheless, the process centers on the health insurance of the patients and physical needs and the process seeks to find solutions on emotion and social needs. The nursing process involves achieving goals, care for patients, collaboration and systematic procures though following specific methods which includes,

Assessment process, this is involved in nursing process in order to achieve better delivery of services through data analyzing of patients in a dynamic and orderly way. The nursing processes in the assessment stage can be employed through collecting significant information such as psychological, social-cultural or psychological information. Therefore, nurses can use this data to analyze the situation of the patient regarding on their sickness. The assessment process involves description of the disease, physical causes and symptom of pain. The nurse can eventually compare the patient’s response to environmental circumstances such laziness, positive family relationships and pain medication request (Blash, Dower, Chapman, University of California and San Francisco, 2011).

Diagnosis process is the clinical judgment by nurses on potential condition of the patients together with the care that patients require. It is a planning basis for the care provision and it reflects the possible root cause of the disease thus gives suggestions for the care to be provided. Another method is planning process (Blash, 2011 et al). The nursing process involves panning of short-term and long-term goals that involves planning of nutrition, medications and counseling programs. In addition, implementation process can be done basing on the care planning thus making care changes through implementation. Lastly, evaluation of the whole process could be included that involves patient’s status and the care that nurses could provide the patients.

How would you implement the goals, future directions, and long-term focus of the organization?

            One can implement the goals, future directions and long-term focus of the organization through defining a strategic vision. Implementing a vision in a health organization is crucial because it will help nurses to achieve the future and long-term goals. The vision can act, as a guiding tool for achieving the implemented goals. Within the vision, there must be a mission statement within a clear meaning. Vision can help in describing a set of ideas and priorities and they can give a clear picture of the future of an organization. The right vision can direct the organization from the current situation thus focuses on the future situation. It is from the present that an organization can be able to achieve long-term goals.

In addition, the primary reason for developing a vision is to direct the employees, share holders and human resource managers in the health care towards achieving organizational goals. Implementing goals with a clear vision can enable nurses to maintain ethical conduct and create essential values for shareholders on along-term basis. This can be through building a solid foundation on specific future achievements of an organization. A good vision should be realistic, convincing, and attractive and should aim to meet the future goals. It should recognize the present position of the organization and integrate all the areas where action is required into a comprehensive decision-making.

Discuss the problems and what your solution is

The increasing problem that people encounters everyday includes poor health and poor services at the community clinics level. The frequent hospital admissions and acuity medical stipulation to patients is quite alarming and this is contributed to poor service provision in the primary care level. The patients living in the poor areas have few emergency rooms and few health care providers. In addition, there is lack of care stability because some of the patients’ especially expectant mothers utilize traditional clinics. This is because of the poor health outcomes and inadequate facilities at the primary health care level (Noffsinger, 2009).

The solution is through redesigning of the health care delivery system and better management of chronic diseases. Another solution is to increase emergency rooms and employ many health care providers in the community clinics. Improve on health delivery systems and promote better access and continuity of care provision. This can help solve the problem of health disparities and thus lead to enhanced self-management of patients. There should be formation of team that consists of the community members, nurses and human resources in order to handle problems that patients encounter.

Discuss the aspects of the organization demonstrates Doretha Orens Nursing Theory and Nightingale approach to holistic nursing process

Doretha Orens’ nursing theory states that nurses are required to provide care when the patients cannot be able to provide themselves the required care through measuring the patients’ deficit to self-care necessities. Organizations should demonstrate Orens’ model of nursing in the nursing process and the model is particularly used in community clinics where the patients are urged to be independent. According to Doretha, patients should provide care for themselves because they can recover more quickly and nurses should allow them to take care of themselves if they have the ability to do so. The model emphasizes self-care obligations and nurses are advised to rate the self-care deficits of the patients in a chronological scale (Barrett, Wilson and Woollands, 2009).

Nightingale’s approach emphasizes that care and proper environmental resources in nursing field should be utilized well. She emphasizes that nursing practices are crucial than medicinal practices because if the nurse cannot diagnose, it means that she cannot provide a good care (Barrett, 2009 et al). In her model, she advocates that the patients should be placed at the center of the nursing process from a realistic viewpoint. In addition, patient’s recognitions such as signs, state and injury creates a holistic approach to the general care. According to Nightingale’s approach, one of the essential values is that nurse should recognize their roles in clinical practice and advance their nursing research.

  

References

Barrett, D., Wilson, B., & Woollands, A. (2009). Care planning: A guide for nurses. Harlow,

England: Pearson Prentice Hall.

Blash, L., Dower, C., Chapman, S., & University of California, San Francisco. (2011).

University of Utah Community Clinics – medical assistant terms enhance patient-centered, physician-efficient care. Research brief (Center for the Health Professions). San Francisco: Center for the Health Professions.

Noffsinger, E. B. (2009). Running group visits in your practice. New York, NY: Springer.

OFEK (2002)

To companies, what are the benefits of calculating CLV?

The main purpose of calculating CLV is for the development of customers who will be highly committed. These customers will not only make subsequent purchases but they will also help in the promotion and generation of continued revenue channels. These customers will also require less attention meaning minimizing on the maintenance costs. One of the benefits of calculating CLV to the firm is that it allows the firm to track and compare initial acquisition costs to the profit expected with the customers’ relationships with the company. This helps the company in knowing which customers to keep because of loyalty and which ones not to concentrate on. This also helps the company in formulating strategies concerning customers such as how the promotional mix will be revised depending on previous and recent transactions.

Another benefit is to gain knowledge on customer activity. This involves reviewing some historical data that contains the records of activities of the new and the existing customers such as buying patterns. In such a case, the firm utilizes the gained knowledge to forecast customer activity and assign different corresponding levels of communication or promotion. The responsiveness of the customer to certain offerings and the expectation that the customer shall not go away enables a firm calculate the customer profitability and lifetime value. Generally, the calculation of the CLV can be useful in the understanding of the value of the customer and the prompting of the firm to learn more on consumer patterns both individuals and groups. The information acquired helps the firm in the creation of strategies that deal with each individual customer, create a strong and long-term relationship with the customer and eliminate numerous wasteful costs.

It is critical that a firm establishes strong relationship with its customers over time. How do CRM applications help improve customers’ lifetime value? Use an example to support your arguments.

            CRM applications help in the improvement of the customer’s lifetime value in many ways. Since the relationship between the customer and the firm is not static, it is important for the firm to realize and recognize the different stages in the life cycle of a customer. This is to enhance the relationship and the mutual value created between the two. In its application, CRM requires that the company recognize its first time buyers. The first time buyer commonly goes through an experience that assesses the firm’s products and service. At this stage, the risk of defecting to another company is quite high and this is a critical stage in establishing customer trust especially for companies with short purchase cycles.

Another example involves a company creating prospective buyers or the marketing stage. All the efforts from a firm at this stage are directed in the attraction of new potential customers. These customers generally hold expectations about the company in addition to how competent it is. This stage therefore becomes very important in the determination whether the customer shall be satisfied for a long time and whether the firm shall retain them. Companies are advised to be as realistic as possible since if they create expectations that are too high they might get the customer all too easily but they risk losing the customer just as fast due to lack of satisfaction. This means the customer shall not be retained and therefore the revenues and survival rates are significantly affected.

CRM application is all about the creation of a relationship with a customer that is based on trust and mutual respect since there is mutual value between the two parties. Since the relationship is desired to be long-term, customer satisfaction is very important and it should be strong enough to retain the customer. Therefore, a firm should struggle to find more ways to satisfy the customer, to provide significant rewards for their loyalty and repetitive purchases and to provide more quality services. This shall make the customers remain ever loyal and cross sell the firm to their friends and relatives.

Chiropractor

Many people suffer from back problems today because of the changes in lifestyle, whereby they spend most of their time working. Sometimes back problems are caused by accidents or diseases. Back problems limit people’s capabilities since they cannot perform to their full potential. My main objective is to ensure that people are in better health and that their backs are in good health. That is why I have chosen to study as a chiropractor. Many people mistakenly believe that back problems have to be cured by surgery or drugs but this does not necessarily have to be the case. A chiropractor corrects the misalignment of the spine, which may be caused by several factors. The malfunction of the spine and the spinal cord can cause different health problems, some of which may not be related to the spine itself. For me to do this however, I have to ensure that I get the best training available and that is why I have chosen Palmer West Campus, an institution renowned for its high quality and exemplary education.

Palmer West Campus has a strong academic curriculum and the sports fitness program, which they offer to their students. Palmer West College deals exclusively with sports chiropractics. This is my area of interest and therefore it is the best institution where I can study. The Palmer West Campus is the only campus to offer the Cox Flexion Distraction and the Craniosacral elective techniques, which are especially important and which will help push my career forward. Studies at the campus include anatomy, neurology, diagnosis and physiology, all of which are relevant and beneficial to students. The campus has high quality facilities, which include the Palmer Center for Chiropractic Research and the Palmer Center for Business Development. Education at Palmer West Campus does not end with the attainment of a degree certificate but the college ensures that its graduates continue learning as new technology develops.

My goal is to continue with my education as a chiropractor. This will help me in life because I want to be the best in the field. I someday hope to open my own chiropractor office and help reach the unreachable people in the society. Some of the people having back problems suffer in silence because they do not know where they can get help. I hope that my office becomes a place where they can get healing. Education at Palmer campus takes place in the institution as well as in the community and I believe that this will prepare me since I will have learnt how to handle different people and it will expose me to different health problems. Sports chiropractors get a chance to meet some of the nation’s best athletes and I believe that I will get that chance once I finish my studies at West Campus and begin practicing. Part of the Palmer curriculum includes studies in business management, which are essential for any one who wants to open their own business. This will ensure that once I set up my own business, I will be able to manage it well and that it will succeed. I also aim to work with and offer my services to different bodies and institutions such as schools, retirement homes and hospitals. This will not only benefit the community, but it will also give me the chance to expand my education and gain relevant experience.

People do not have to suffer because hospitals do not offer chiropractic services. As a chiropractor, I will ensure that I take these services to the people regardless of their economic status. This is in line with the institution’s mission of serving with compassion. I am also interested in rehabilitation and therefore my services will not be restricted to a certain age. Palmer West Campus is not just about academics and students can engage in many activities. The campus is located in an ideal location that offers the students many opportunities. I hope that I will be considered for the chance to study in this institution because I will gain a lot from it. In addition, the institution is fully accredited by different academic bodies.

Integrated Marketing Communication

Facebook is a social site that allows one to share information with friends on the World Wide Web, or internet that can be shared across the globe. Face book allows people to post information such as pictures, videos, events among other information. Advertisement in facebook helps one reach out to all people across the world, and could be very effective in campaigns since it allows connection of information to friends, who share it with other friends. In this campaign about climate awareness where Oxfam is asking people to upload three things that they would like addressed in the 2013 climatic issue, would reach the targeted people easily, at a low cost, considering the popularity of facebook and other social networks (Treadaway and Mari 205).

Facebook can work well for this tactic, since it is a social networking site, where people with similar interests, or share a relationship can communicate through instant messages, email and sharing of pictures as well as talking about themselves, and inviting friends for events. In this tactic, facebook would be ideal since the campaign intends to inform people about environmental changes through sharing of information and uploading pictures to make an album. Uploading a picture on face book is easy, and so many people can do it at the same time.

Uploading a campaign involves few easy steps, the first being to upload the information about your campaign, then click on the share menu, and choose share with friends. On the page, one can put a click button such as ‘share’, or ‘like this’ and those who would be interested will automatically view your campaign, and they can choose to share it with their friends, who in turn will share with their friends on facebook, and a network that spreads to many will be established. When each person interested posts their photos and three things they would like addressed, Oxfam will just make an album from them since they can access all as opposed to traditional ways of making albums.

The reason facebook is a good idea to use for this tactic is because it is a social site connecting friends, and they could easily influence each other as opposed to a company seeking to win followers. People will always trust their friends, and an event that friends are participating in will always attract more people. This way, Oxfam will be advertising its campaign to the whole world through connecting friends.

Another reason that makes ideal to use facebook is the number of people using it daily, especially the youth, who are the major target in this campaign. According to Owyang, there are many people using social networks, about two thirds of youths in North America use everyday, while a third of elderly use it at least once a month. In other countries, figures are also high, and keep increasing every single day. With such a big user, Oxfam can be sure to go across borders from their office, and reach the targeted audience without much effort since people create awareness among them selves.

Social networks involving sharing of information are free of charge, except the ordinary internet charges for going online (Owyang, 2008). This would make it ideal to create their awareness without cost, and it would go further than using other advertising methods that are costly. In facebook, people spread information through without costs, and more so, it is faster than other ways of communication such as print media, and posts. It takes time to develop a print advertisement or a poster, which will require time to cover several areas, while posting the same will take a few minutes, and reach people across border in a moment, yet, at no cost as opposed to traditional methods. Facebook would be ideal for this tactic since it achieves the desired outcome of uploading the pictures, and reaching out many people, while at the same time allowing people to comment and chat about the campaign.

 

Works Cited

Owyang, Jeremiah. What makes a Successful Marketing Campaign on Social Networks? web-strategist.com, 20 Feb. 2008. Web. 12 May 2011.

Treadaway, Chris, and Mari Smith. Facebook Marketing: An Hour a Day. Indianapolis: Wiley Pub, 2010. Print

Slavery in North America

Slave trade is the trade in human beings where a human being was owned by another. The ownership was legal and the owner had rights over the slave. The slave was not allowed to escape and was supposed to work for his/her owner without any choice. Slaves could be bought or sold at the discretion of their owners. In ancient America, the most common form of slavery was where a person was a prisoner of war or a debtor. As a debtor, one would be enslaved to his creditor until they worked their debt off. After a war, prisoners would be taken from the defeated side and they would be made slaves of the victors or worse still, human sacrifices. Slavery and slave trade was the most inhumane way that a human being could be treated and the end of it saw the development of society.

Slavery grew in North America due to various reasons. Among the reasons was that it provided cheap and readily available labor to be utilized by the natives then to cultivate. The slaves who were mainly African, had come with a crop that was strange and new to the natives and they had the skills and the knowledge to utilize the land, especially in the swampy regions of Carolina[1]. This made their demand higher and the Europeans went to Africa to get more slaves each year. The slaves benefited the Europeans by providing cheap and available labor and ideas and assistance in the agricultural sector. The Europeans grew richer since the sold the rice for high prices and had no expenses in terms of labor costs. South Carolina for instance soon became overcrowded with slaves since the rice business was booming.

The imposition of this mass exploitation on the African slaves took massive and brutal force. Slavery also became a booming business in the north due to the growth of cotton. In the nineteenth century, cotton was a very valuable commodity and due to the British industrial revolution, the demand for cotton grew extraordinarily. With the invention of the cotton gin, the processing of cotton was guaranteed to be cheap and therefore reduction of costs was the key idea. The Europeans therefore, sourced for more and more cheap labor, through slaves and this ensured that they paid no costs in labor and they paid very little in production. However, they sold the product at very high prices and therefore made extraordinary profits. Slave trade also grew in North America since, during the industrial revolution, the prices for slaves went high due to their demand. Europeans who owned slaves started selling the slaves among themselves. This made sure that they earned abnormal profits since they could sell very small portions from the slaves they owned and earn much[2].

Slavery expanded more in the south than in the north because of one main reason; agriculture. North America did not have the flat fertile lands that the southern part of America did and therefore slavery could not develop there. This is because; the main reason why most slave owners had slaves was to use their free labor in their farmlands to cultivate. They also used greatly the slaves’ knowledge in agriculture. Due to the absence of farming lands in the northern part of the state, the slave trade diminished slowly since they had no demand. Most of the settlers in the north kept a few slaves for their personal use in the daily chores around their large chunks of land. The introduction of the industrial revolution also made slave trade unpopular in the northern part of America because, slave labor was replaced by machine work.

Slave trade also became unpopular in the north when the colonies were turned into the first states. Before all the thirteen colonies were turned into states, slaves could be found in all the colonies. When the colonies were turned into states in the year 1780, the states in the north began to outlaw slave trade led by New Jersey in 1804. During this period farming and agriculture was booming in the south with the help of free labor from the slaves. This also explains why the slave trade abolishment was received with so much resistance in the south by the settlers.

The weather conditions also made it quite unfavorable to keep slaves in the north. This is because in the north, there were colder winters than in the south. Therefore, this meant more food and clothing for the slaves lest they died of disease. This proved costly after a few tries and therefore the northerners had to do away with the slaves they had and sell them to their colleagues in the South[3]. In exchange, they received cotton, foodstuffs and tobacco just but to name a few. The climate in the south favored slavery since the winters there are warmer and this meant that there were no costs for keeping the slaves warm. Food was also ready available since it was cultivated for subsistence as well as for sale.

Two kinds of laws were made concerning slavery. Those that were made to enable it and those that were made to stop it. Black slaves were considered non-citizens in America. They held no legal right and it was a white controlled and ruled society. Among the laws written concerning slavery, there was a law that termed slaves as being non-persona in the state. This meant that slaves were recognized to have no identity no name and no title. This also meant that slaves could not own any property and therefore could not leave it to anyone and that any property they acquired by any form belonged to their master. The law excluded slaves from any civil activity, from having any rights, from marrying and rendered slaves as goods which could be sold, transferred or pawned as personal belongings.

In Virginia, laws against slaves were introduced in 1662 where black women slaves’ children were to become slaves like their mothers. They also ruled that any child born of a black woman regardless of the father was to be termed as black and therefore having no rights. The law also declared punishment and fines on any white found to have had sexual relations with a black man or woman. In 1669, another law was enacted warning slaves that they could be killed if they offered any resistance while being punished. In South Carolina on the other hand, different laws meant to oppress slaves were introduced to term slaves as personal property of their masters. The laws also described a slave as a good that could be traded in by the master in any way possible. Slaves were also warned not to try to escape or redeem themselves by changing masters. In South Carolina, the laws against slaves also restricted slaves from making any contracts and claimed a slave to be hereditary[4].

The Thirteenth Amendment to the constitution of the United States constitution is another law that addresses slavery but this time abolishing it and forbidding its practice. The law, passed in 1865 restricts slavery or forced labor except when it is administered as a punishment by a court of law for a crime committed. The Fourteenth Amendment was also another law that empowered especially the black people since it gives express rights to any person born or naturalized in America to be a citizen of America. It also restricts individual states from restricting citizens in any way or deprives them of their liberty, property or life. The law also talks of the requirements of a person when vying for a state leadership position.

Slavery is expressly mentioned in the American Constitution specifically in the Thirteenth Amendment where it is restricted and any person wishing to practice it strictly warned against it. Slavery was a societal ill. It was a system where people were ill judged and where slave owners had no value for human life. It was a system where people were viewed as having less value than others have and were treated like trade goods, commodities or personal possessions. Slavery had existed since the beginning of civilization and the greatest decision the world ever made was to put an end to it. Though other parts of the world still practice it, majority of the civilized nations in the world have eradicated it.

Slavery had numerous disadvantages especially to the slaves since it contributed in the tearing apart of families and communities. Mothers and fathers were taken away from their children who were left suffering. Slavery also depopulated the bases of labor in the regions where the slaves were acquired. This left the regions unproductive and with no people to contribute to development. This hindered the economic development, especially of the regions where slaves were acquired. The slaves were mishandled and transported in inhumane conditions while shackled together. They had meager quantities of food if any and water was a scarce resource. They did not have lavatory equipment and thus they lived in their own filth for very long periods[5].

Slaves were treated as trade commodities and they were traded for hard labor and no pay. Some Africans and other natives from slave producing regions coveted European weaponry and property and sold their fellow natives to acquire wealth. The treatment was harsh and inhumane. The trade went contrary to Christian teachings and this made the native Africans not trust the missionaries. Most Europeans who came to Africa for the slave trade, died of tropical diseases since it was a land that they knew very little of. The end of slave trade brought peace and prosperity to many nations. It also brought unity between the blacks and the whites and the efforts that have been done world over to end it have contributed greatly to world peace.

Bibliography

Donald, Leland. Aboriginal slavery on the Northwest Coast of North America. Fresno, CA: University of California Press, 1997.

Küpper, Stefan. Slavery in North America and the West Indies: An Attempt of Comparison. London, UK: GRIN Verlag, 2010.

Morgan, Kenneth. Slavery and servitude in colonial North America: a short history. New York, NY: New York University Press, 2001.

Morgan, Kenneth. Slavery and servitude in North America, 1607-1800. Midlothian: Edinburgh University Press, 2000.

Rose, Nichols. A documentary history of slavery in North America. Athens-Clarke County, Georgia: University of Georgia Press, 1999.

Smith, Michael. Slavery in North America: from the Colonial period to emancipation. Volume 4. London: Pickering & Chatto, 2008.

 

[1] Stefan Küpper, Slavery in North America and the West Indies: An Attempt of Comparison (London, UK: GRIN Verlag, 2010).

 

[2] Kenneth Morgan, Slavery and servitude in colonial North America: a short history (New York, NY: New York University Press, 2001).

 

[3] Michael Smith, Slavery in North America: from the Colonial period to emancipation. Volume 4 (London: Pickering & Chatto, 2008).

 

[4] Leland Donald, Aboriginal slavery on the Northwest Coast of North America (Fresno, CA: University of California Press, 1997).

 

[5] Nichols Rose, A documentary history of slavery in North America (Athens-Clarke County, Georgia: University of Georgia Press, 1999).

 

A Modest Proposal

A Modest Proposal was written by Jonathan Swift in the year 1729. The main reason for writing the proposal was to provide a remedy to the issues surrounding poverty and unemployment within Ireland. This was a proposal to eliminate the beggars from the streets. The writer voices his frustration at the laziness of the Irish leaders and the poverty levels of the citizens. His main task is capturing the audience who refers as not witty and to free Ireland from British rule. The writer provides solutions to the poverty problem explaining in depth and resolves to create food for the starving generation.

Swift blames the Irish citizens, the British and the Irish citizens for causing their own dismissal condition. He insults them for not dealing with the countries problem but instead ignoring. The writer makes a list of reasons to blame everyone within the country. His resolution is to completely separate Ireland from the British rule and advise the Irish citizens not to be like the Britons.

The writer starts his satirical proposal by expressing concern to the families that sit alongside streets with their children to beg for food from passers by. He highlights that this people engage in begging instead of doing work with his or her own hands. The people spend the whole day harassing passers by for food for the infants. Swift further talks of the risks involved in exposing the children to such livelihoods. The risks involved are that the infants learn to become thieves when they grow up and rob people since this is what they have been taught. The children engage in theft in order to make money to finance their basic needs. Secondly, the children after growing up leave their country to fight for another nation or offer themselves to the Barbados.

The first remedy provided to solving the poverty crisis. The women were advised to get pregnant, deliver and take care of the infants and later sell them to people or butchers. The females would not undertake an abortion but would deliver safely and take care of the infant until they weighed twenty-eight pounds. On reaching the weight, they would be marketed for ten shillings per infant and the mother would be wealthier. The mother will be ten shilling richer and fit for work until she produces another child. The writer declares himself as having computed the charges of solving poverty issue.

Swift estimates the amount of meals the infant meat would make stating it will make four meals and will make him a popular property owner among his tenants when he invites them for diner. Further, the child’s skin will be used to make gloves for the women and boots for the men. Swift also discusses the opinion his friend offered him. It states that teenagers not exceeding the age of fourteen can also be a delicious meal. However, he denies stating that their meat is not tender and the taste is not desirable even after trying to fatten them. When offered the opinion of substituting the female he is denial stating they are the bearers. Decreasing the female counter parts would be hazardous and a big loss since their will be no bearers to more children for sale.

The writer writes down the advantages of the proposal according to his point of view. Firstly, he says it will lessen the number of the people who when grown up leave for other nations instead of helping their native nation. These people leave for England to serve in their territories. Secondly, poor tenants will afford the rent after making sales and afford other form of wealth. Thirdly, the maintenance charges of the infants will be reduced after the first year. This is after selling the infants to the butchers.

Fifthly, a new meal will be introduced to the people and the taverns will acquire new customs. The vintners will compete to produce the best receipts for dressing the meal to perfection. Many people who adore good cooking will frequent the cookhouses for great meals.  Sixthly, the export sales will rise in view of the fact that more infant meat will be exported to neighboring countries and the meat will serve as good meals for the mayor’s feast. Lastly, marriage would be valued by the couples in the marriage. Laws and penalties will not be enforced since mother’s care will increase on the children. The mothers will have to maintain their children well and ensure their health is good in order to gain more pounds after selling them.

Jonathan Swift sees no objection to the opinions he gives as remedies to solving the poverty crisis. The only disadvantage he sees is the kingdom will have a lesser population. He emphasize that the proposal as a visionary thought, economical to implement, new thought, in complete control of our will power and efficient. The population will be controllable since it will be less and there will be no beggars on the streets. He states the plan as economical since the parents will gain value for their sales of infant children. Secondly, he termed it as complete in the control of the citizens because no law will be implemented but people will willingly contribute to adapting to the proposal. Thirdly, suggestions are that the provided solution is a new and fresh idea that he is optimistic must work. Fourthly, he encourages the act, as it is a solution to creating new meals and offering job opportunities to the vintners and the people selling the infant meat.

Jonathan’s suggestions are optimistic since they will enrich the nation but are not inconsideration of humanity preservation. It is a fact mothers will become richer and maintenance expenses reduced but it is not a good solution. The suggestions undermine human dignity and refer them to sources of making money. Humans are transformed to commodities for sale. His opinions clash with the present values of maintaining human dignity worldwide.

Planning for strategic adaptation is an important factor in individual success

“Failing to plan is planning to fail” the common phrase applies to individuals who do not plan for their actions. An individual should be disciplined and competent in order to be successful. The first step is always the determinant of the future actions. The numerous changes brought about by technology cannot be confronted by an individual without a plan hence it will be impossible to succeed. A plan is a tool of control; it acts as a director towards success. For that reason, planning for strategic adaptation is an important determinant of individual success in environments requiring high levels of competence and discipline.

The process involves making decisions and putting up measures for enhancing success against predictable changes in the environment. The decisions reflect the personality of the individual, where they are headed and the reasons behind their plan. Use of technology has enabled the individual become competent nowadays. With the adoption of technology in business, socializing and communication there is an increased need for strategic planning for the adaptation is long overdue. However, the user must be conversant to using it to advance their success. Individuals not conversant to the use of technology in the organization find it difficult to operate under dynamic environments.

Use of technology has cut down costs and made communication and socializing affordable while increasing the level of efficiency. Planning for strategic adaptation is essential for people who desire to perform in dynamic environments. It would include examining the proficiency level with the required skills and making an effort towards acquiring the right skills in order to perform optimally even in changing situations.

Planning education for strategic application is also a major key towards attaining success. The desire for improved production in the society and the changes in technology offer new challenges to people. Those caught in these situations are alert of the need to adapt consequently for them to be victorious. People need to acquire the right skills in their area of specialization in order to fit in the changing job market. Remarkably, technological advancements motivate individuals towards acquiring the relevant skills in the place of work and in the society. The government in general is responsible for ensuring strategic planning for adaptation on education. It ensures that people acquire education and the required skills. Examples, in Vietnam 4000 people were employed by Intel Company to fill the vacancies in their new factory leaving out other Asian countries. The reason was that the Asian country has strong education policies and programs (Vital 2008).

Vietnam country prioritizes planning for educational structure hence creating and maintaining good academic foundations. The students are equipped with academic and practical knowledge, to help them in their future. Through the strategic plan the country has set up the students are able to conquer the job market because they are highly skilled. After the acquisition of these jobs, the Vietnamese employees are able to advance their life that is termed as individual success. Personal development comes from attaining the right skills and applying them in the workplace with the view of contributing to the organization goals. Acquiring education and skills places an individual in a situation where they can cope with future changes. A person adapted to change has more opportunities of being proficient and capable than the one not used to change. When capacity is developed in people, they become more competent efficient in their work. They succeed highly when empowered and free. Therefore planning for acquisition of relevant skills would double the chances of success.

Strategic planning for adaptation cultivates the desired foresight and discipline required to be successful. Planning for counseling students boosts their success in school and in the work environment (Gysbers 2008). The students are able to see the connection between their class work and the actual career requirements in future. An example is shown in the book “individual student planning in the United States: rationale, practices and results. It shows entirely the connection between making a plan for the anticipated change in career and high probability of personal success. The students should be disciplined in their studies; this can be made possible by being able to manage time and resources. When students learn how to manage their time and resources well this increases their chances of succeeding in their future careers. An accurate plan of time and economical use of resources is defined as discipline that leads to an efficient strategic plan for the future.

Conclusion

Planning is the process of identifying the direction one wants to head and the things one wants to achieve at a stipulated time. Planning for strategic adaptation in education provides a strong foundation for individual success since it enhances discipline. It is an important step for individual success in changing environments. Planning for adaptation cultivates important requirements of performance. By refining competence and discipline, planning for strategic adaptations enhances opportunity for individual success. Governments should be the major planners; it should plan strategically the education sector for adaptation to promote success among its citizen. They should offer strong educational foundations for the students.

 

 

 

 

 

References

Gysbers, N. (2008). Individual Student Planning in the United States: Rationale, Practices, and Results. Asian Journal of Counseling, 15 (2); 117–139

Vital Wave Consulting, (2008). Affordable Computing for Schools in Developing Countries. Retrieved May 13, 2011 from Virtual Wave Consulting website, http://www.vitalwaveconsulting.com/pdf/Affordable_Computing_June08.pdf

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

American History

The publication accords the Beringian relocation hypothesis to the large Asian population present within the American continent. This movement is believed to have been conducted between twenty-five thousand million years and thirty thousand million years ago. The period is placed within the Pleistocene era that marks the last section of the ice age. The initial Asian migrants form the basis of the Native American linage in America and the relocation was mainly conducted for grazing pastures. The group accessed America through the Beringia glacial strip that directly linked the northern part of Siberia to the Western part of Alaska. The Asian group crossed over from their native land through the Bering Bridge and a settlement that lasted for fifteen thousand years was instituted, accounting for the differences in physique and genetic constitution from the other Asian tribes.

The given migration strip was most preferable for relocation due to the size and weight of the animals, and the climate was more friendly to both the animals and the humans. The Beringian Strip as proposed by Joseph de Acosta in the period 1590 was well able to support the animals, namely buffalo, proboscideans, mammoth, lions and mastodon, without being submerged. The snow and glacial matter covering the Beringia route was very light allowing for small shrubs and grass to be present and this acted as food for the animals. Later, Enrico Martin supported the existence of Beringia by noting that, efforts to fit the strip within the Eastern side of the American continent has proved futile due to lack of tangible evidence and thereby according the connection as existing within the Western part of the land mass. The Asians therefore were the only group that could be fitted within the migration route. The Asian migrants are believed to have evolved into the Indian tribes the occupied Native America before European invasion.

From the settlement period, the Indians had largely multiplied in number and therefore accorded their settlements in form of groupings that with time moved into the interior of America in three large groups. The initial group occupied the Mid-Atlantic region and they were referred to as the Lenni Lenape. This title was replaced with Delawares with the invasion of the Europeans in America. The second group moved southwards with an inclination to plains where they settled; the group was termed as the Dine whose name was changed to Sioux by the White settlers. The last group initially referred to as the Dine and later as Apache settled and occupied the southwestern regions. With the continent largely belonging to the Indians, the groups spread in terms of number and culture formations; as the Europeans ventured into America, the people had at least two thousand cultures. Bernaba Cobo a great scholar in the period 1650 expressed views that the immense languages and cultural groupings of the Indians can only be accounted to the fact that the people has inhabited the region for a rather long period, perhaps tens of centuries.

With the variant languages existing between the native Indians, scholars note that excavations and early studies have revealed that the early migrants had ebony hair with dark eyes that were shaped as almonds. Their skin was dark brown or black with the red and yellow Indians being but genetically modified descendants perhaps due to factors such as climate and food patterns necessitating DNA modification. Dental formulae of these early Indians have been linked to the Asian people as perfect similarities have been noted between inhabitants of northeastern part of Asia and western part of America. Blood groups of the initial migrants were largely O and A; this has been maintained largely within the Indian tribes, especially those that have not been prey to inter-racial marriages. These differences are believed to have taken at least twenty-thousand years before any genetic, skin or dental variations could be noted.

Electronic Marketing

Customer Experience Delivery

“Ensuring that customers get what they want is called a service quality. Managing service delivery is the single most effective means of differentiation among companies” (Personal Writer, 2005). In delivering good services and experience to the customers, development of services and design of the service itself must meet the demands of the customer. While formulating the design of their services, Tydii Company needs to conduct situational analysis aimed to find out what the customers expect of them. In their situation analysis, finding out what cleaning jobs are most tiring for their customers and ones that they would like done for them, would aid the company in designing how it would offer the services in a better way. In Tydii Company, their mission is, “to provide a professional home cleaning service in a friendly, honest & reliable manner which not just satisfies but delights our customers,” (Tydii home cleaning, 2011). With this mission statement, customers will be expecting to have a good relation and experience from their services, and probably consider having their services again, and they should ensure that the services meet this mission statement

Design

To achieve this relation from their website, they need to consider revising its design, content and its service quality. The design of their website should include the information the customer needs, it should be clear, and one should sport the information they need as easy as possible. Tydii should use more pictures that have natural background to look friendlier and those that show their work such as nicely washed windows, kitchens, and good interior, rather than just words when one clicks to a menu item.

Content

It terms of the content, the company should provide clear information that are customer oriented, or tend to address the customer more as opposed to talking about them, such as how their houses should look in order that they enjoy its comfort more. The content should be able to support its claim about what they do, and this can be done through using other customers to testify and third parties such as connecting through other sites that could recommend it. The website should engage the customer to a dialogue such as questions that they could answer, and allow them to ask question that could be answered by the customer representative.

Service development

Development of services needs to be rapid, and customer-oriented. Currently, customers are inclining more to companies that develop their services, in order to have new experiences that satisfy their needs. The service in their website should be improved, such as using a search-optimization tool to enable customers to search more information about their interests would be an added advantage for Tydii. Offering third party in the service would encourage more people to use their site, such as including latest technology for cleaning such as newly advanced appliances. Such extra information would be an added advantage to have good relationship with the customers. Development of services needs to be rapid, and customer-oriented. Currently, customers are inclining more to companies that develop their services, in order to have new experiences that satisfy their needs. When developing services or goods, companies should consider what the customers want, how to deliver it, and the specific design that would appeal to them, as well as the changing trend of the consumers of the service. When this is clear to the company, they will be able to develop new designs of their services that are current to customer needs. In Tydii Company, it would be worth finding out the current house trends and needs of houses, furniture and fittings, and how best to handle them since different fittings will require different types of cleaning.

“Customers always have an experience when they interact with a firm. The question for managers is whether the firm is prepared to systematically manage the customers’ experience or simply hope for the best,” (Haeckel, Carbone & Berry, 2003). Three fundamental principles that are used to create a distinctive customer value are identified. The first is Fuse experiential breadth and depth, which they say could begin before a customer interacts with the organization. In Tydii Company, before a customer gets into the company website, they already have an experience that they expect, mostly due to its mission statement. The breath refers to the stages a customer goes through in the experience; hence, the website must provide easy steps to access the information. The second principle is using mechanics and humanics to improve function, where customer experience is gained through humanic and mechanic clues, such as pictures of a highly clean house that show the quality of their services. The third principle is connecting emotionally, where organizations can use a series of clues that could provoke positive emotions such as affection such as children playing and enjoying a nice house or beautiful interior (Haeckel, et al., 2003). If these three principles were used in the delivering of services by the company, it would be customer oriented; hence, an experience would be delivered to its customers.

E-CRM strategy

How can the internet be used to support the different stages of customer life cycle?

A good eCRM should have a website with well-organized internal processes, so that the customer will feel at ease using the website. Electronic customer relationship management (eCRM) is designed to increase customer satisfaction services in the online marketing. eCRM is an effective tool used for addressing customers, increasing mobility amongst products and supplies, since customer relationship marketing can enhance customer retention, more purchases and reduced the chances for customer switching to other products is achieved (Sigala, 2008).

When developing the eCRM strategy, the company should consider several factors that would ensure the satisfaction of the customer thus enabling the customer life cycle. The target audience is one of the considerations, where Tydii Company would be targeting home and office owners who need their services (Tydii home services, 2011). A good eCRM should consider how easily the audience could have access to the internet, Home users will prefer to have very easy navigation, which can help in locating information easily, such as having all needed information in the home page menu. Other design considerations could include sound and video clips, which could aid the customers more.

What is your CRM strategy to develop your MGC and MVC in the TYDII company?

When these considerations are addressed, Tydii Company can ensure a good relationship with the customer. In managing the strategy, the organizers should put into consideration to build a good design that will be attractive to the customer, easy to use and navigate through (Vyas & Patel, 2004). Accompany needs to consider several factors in managing eCRM such as, integration of company internal and external processes, so that customers can access the information they need in an easy and quick way (Vyas & Patel, 2004). The internal processes should be well organized so that customer can be at ease when using the website. The organization of the data, where, “The flow of data from the web site into company’s data source is of crucial importance, not only for organizational purposes, but also for ensuring that the other various functions areas that manipulate data,” (Vyas & Patel, 2004). Availability of the data to the company is crucial to ensure that they have the needed information, and should be in a way that allows all departments to access it. The external processes, which are targeted to the customers, are of most importance since they are the selling point. A company must ensure accurate information of these processes. The company should find out what information is of at most importance to the customer, and put it at the most accessible point in the website.

Approached to implementing e-CRM (4 steps)

In the implementation of the strategy, the company will need to:

1. Ensure that the above considerations are well addressed.
2. Furthermore, it should consider creating customer-oriented culture in the organization, so that customers can be treated well.
3. Developing way of assessing how successful the strategy is through feed back, and from customers, who could be asked to answer questions about how they feel about the services, as well as they ask their questions that would help them understand the organization better.
4. Tydii can use managers to assess the satisfaction of customers through inquiring whether the service was good.

The IDIC approach to relationship building

Another consideration to be made is the IDIC approach to relationship building. Interactivity may not be achieved through the eCRM as it would be achieved in a retail market where customers interact with the retailers. However, individualization in eCRM makes a customer feel welcome to the company, just as one would welcome a customer to the shop. It is important to note that eCRM cannot replace retail interaction with personalizing the website, since human interaction will always be stronger as opposed to eCRM individualization.

Marketing mix strategy integration: On-line & off-line

Tydii needs to set goals that are customer oriented in their campaign since currently, many businesses are making use of online marketing, and most are changing to this type of marketing and some are ignoring or putting little effort in the offline marketing. “Online businesses can benefit from traditional “offline” marketing such as direct mail, Yellow Pages ads, display ads, etc. just as brick-and-mortar businesses can use the Internet to promote themselves and get more business,” (Rijk, 2005). If both are integrated, they could be of much benefit to the organization, and could help in maximizing marketing hence more returns. It is important to note that  about 65% of customer who use online services research on the product online, but when it comes to purchasing, they will prefer to visit the store (Rijk, 2005).. This serves to show that integrating online and offline marketing complements each other. Tydii should adopt this goal since it is a good marketing mix.

Integration into overall media schedule

Integrating the digital marketing mix such as the website where items are shown, and prices indicated is easier than going to ask for prices and looking around for the products offered. In campaign planning, it would be very easy to inform people about it online, where people who are interested would learn bout it online, which is better than traditional methods. Integration of overall media schedule would serve to reach all consumers, whether online or offline. By using integration of overall media marketing, a company would be opening many channels for its business, and this would cover all targeted audience better than relying on a single channel.

Segmentation and targeting

Tydii should segment their market in terms of office, where they address the services needed for an office by themselves taking into consideration the time that is appropriate for the office, and the services they need. The message should be developed according to the target customer, where for offices they need a more official message as opposed to domestic customers who will want a message that is casual and friendly as well as simple.

Budget and selecting the digital media

In marketing, budgeting is crucial during evaluation of performance, and timeframe would help a company know how fast its strategy is working, while monitoring and evaluating the channels will help in keeping up with the current tends of markets or consumers, and for future planning. In and business, a budget helps to control the expenditure of a company and outlines a plan for the future, where it seeks to know the amount of finance it require to fund its operations effectively and achieve quality, at a stated time, and this timeframe will help in assessing of the company success. In monitoring, the budget will need to be followed, and the timeframe as well, so that a manger can be in control, since if these two factors are not followed, control of work may not be possible. After a given timeframe of a specific task, such as three hours of cleaning for two men, in Tydii Company, a manager can evaluate their work through finding out what time they finish, how much input is used and how the results are. In evaluating channels, managers can record the data of each channel such as how many consumers use it, when, or which particular places it is mostly used. This would help compare which one is least performing and which is performing well.

Offer and message development

The message needed for its campaign should be understood by everybody, and this means making it simple and clear. Many people will be drawn away by complex messages that tend to exclude some, and only include a few. The message should put into consideration both the office and the domestic audience to incorporate interests of both in the message.

Campaign insight

Several simple ways of having, a good campaign insight in this strategy is using clicks in the website, and one could view later how many the company receives, and could be used to compare to other industry leaders, such as James home services, who are their competitors. Campaign insights can help increase awareness of a brand to the customer.

James homes services brief SOSTAC analysis

James Homes Services include house cleaning, windows, carpets, lawn mowing, pet grooming and car details. It is a competitor of Tydii Company in Australia. A SOSTAC analysis of the company is as follows,

Situational analysis

Currently, James Homes services has an electronic marketing channel, which is designed to offer easy access of its profile online, where customers can purchase their services online, offers extra information bout its business, and also incorporates eCRM where it has competitions on their website designed for customers to win prizes. It also provides third party information to customers

Objectives

            Their mission is to provide the highest quality to customers and make them happy and is willing to rectify what they do wrong. The company aims to market its services well, and uses feedback method to know how best to improve them.

Strategy

            The company has selected its target well, where they have targeted the domestic homes, and has targeted particular audience such as pet lover, and offices are targeted. They have segmented their services for each particular customer is addressed. The company has positioned itself high in the customers mind with its website design as well as services description, and has positioned themselves as transparent and determined to make customers happy.

Tactics

The company has a good strategy meant to achieve its goals, where it uses franchising to train its customers on one area of specialization such as garden trimming, and later the customer would offer their services to others, and earn from it. The company’s marketing strategy is integration of online and offline marketing, where people can get their numbers from website and call the offices.

Actions

The company has specialized employees who have specific duties such as lawn mowers, car washers, and pet groomers and pest controllers. This serves to execute the action easily. This helps to ensure smooth running of operation.

Control

            The company keeps control of its services provided to customer through feedback from customers who comment on the quality of services provided to them. This helps assess whether the company is achieving its goal of quality to the customers (James home services, 2010).

 

References

Haeckel, S. H., Carbone, L. P., and Berry, L. L. (2003). How to Lead the Customer Experience. Retrieved from http://www.wehner.tamu.edu/…/How to Lead Customer Experience pdf

James home services. (2010). James’ Home Services Customer Service. Retrieved from http://www.jameshomeservices.com.au/customer-service

Personal Writer. (2005). Service Delivery and Customer Experience – Analytical Essay. Retrieved from http://www.personal-writer.com/sample/marketing-essay/service-delivery-and-customer-experience-analytical-essay

Rijk, L. (2005). Integrating Online and Offline Marketing Efforts. Retrieved from http://www.advmediaproductions.com/newsletter/NL_integrating_marketing_efforts.html

Sigala, M. (2008). Developing and implementing an eCRM 2.0 Strategy: Usage and Readiness of Greek Tourism Firms. Vienna, VN:  Springer Vienna.

Tydii home cleaning. (2011). Tydii home cleaning. Retrieved from http://www.tydii.com.au/

Vyas, P. H., & Patel, A.V. (2004). Customizing eCRM Strategy in e Marketing. Delhi Business review, 5(2), 67-78.