Author: chris

I will upload the case study of the company and these are the 3 questions that has to be answered on it but each answer should be at least 1 page. It is not necessary to write an introduction/conclusion. Marketing theory should also be applied where at least 3 references should be included (I will sent you 1 core reading from which you can refer)
1. What are the possible segments that HubSpot could target? Make sure to describe them in as much details as possible.
Hint: In this case, customer lifetime value is easiest calculated as
CLV = (monthly profit)*(customer lifetime in months)-(acquisition cost).
Additional hint: Customer lifetime in months can be approximated by 1/churn rate.
2. Which one(s) should they target and why?
3. What are the main marketing implications of this targeting decision?
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Added on 01.10.2016 19:59
and these are my notes regarding the case study . If you have any question do not hesitate to ask me.

Hubspot focuses on content marketing (inbound marketing over outbound marketing)
Pull marketing rathern than push
Good understanding of SEO in order to distribute native content
Get users of content to build community and add to discussion
Designed to pull in an audience that is strictly interested in that product
Lead generation costs 5-7 times less than outbound sales = allows smaller firms to have a chance against larger players in the respective industry
Hubspot = platform that provides a do-it-yourself template for small businesses to create inbound marketing chanels themselves
Subscription based pricing model = monthly payments = more affordable for small businesses
Main area of competition = consulting firms with customer funnels

Target clients:
73% Owner Ollie = $1000 to acquire lead
Too busy to shop around for other services
Too busy to think about marketing
27% Marketer Marry = $5000 to acquire lead (longer lead-time)
Marketing team
Needs more sophisticated software for data analysis
B2B = less knowledge of web 2.0
B2C = found templates too basic
Issue: clients use a mix of outbound and inbound marketing but Hubspot is committed to only inbound marketing
Instruction files

reading.pdf(600,97 KiB)
core_reading.pdf(187,13 KiB)

Choose one of the male/female pairs in Prodigal Summer and analyze their opposing viewpoints on the natural world or the relationships between humans and the non-human natural world. Your essay need not be exhaustive.

Review studies of health disparities driven by socioeconomic status, as well as the module resources. Identify the current ideas about how diversity in socioeconomic status is measured, what the different predictors of health are, gaps in current knowledge, and priorities for future studies

Instructions: Once again, I expect your to answer the following questions in full, grammatically correct sentences free from spelling mistakes. Also, be sure to cite sources (including the textbook) in support of your reasoning. Each question is worth 10 points.1. Recalling the section of this chapter on virtue and the good life, what is the end to which criminal justice is directed? To what extent is this end consistent with the highest good as described by Aristotle? Use examples to explain and/or justify your response.2. As the ethic of care requires us to consider situational factors before making decisions, what types of situational factors might be important in determining whether an arrest needs to be made in the following cases: solicitation of prostitution, possession of small quantities of illicit substances, a simple assault stemming from a drunken verbal confrontation at a bar, public intoxication, loitering.

You can and should complete this assignment using the materials in Chapters 6, 7 and 10 of the text book. You do not need to consult other sources to complete the work, and will receive no additional credit if you do.

Louies & Bobs Italian Autoparts

Louie owns an auto supply store in Downey; it is very specialized and carries only parts for Italian cars. The business was Louies fathers before he died, when Louie took it over. Louies good friend Bob has worked for him for more than 10 years, and 5 years ago they changed the name from Louies Motor Parts to Louie & Bobs Italian Autoparts even though Bob was not an owner.

Louie, as the owner, worked only part time at the store, and put a lot of trust in Bob, who ran the day to day aspects of the business. Bob did all of the books, ordered the inventory, signed company checks, and was there every day to see the customers. Recently Louie and Bob had been discussing how Bob could become a partner in the business. The store had inventory worth more than $250,000, and Louie wanted Bob to buy-in to the business by paying him $100,000 for a 1/3 share, but Bob did not have anything close to that amount.

When Bob went on a two-week vacation Louie worked every day at the store. Louie had not looked at the banking records for several months, and decided to go through the recent bank statements. Louie saw to his horror that Bob had been writing bad checks on the account to their suppliers; the bank was threatening to close the checking account and some suppliers had started to ship parts on a COD (cash on delivery) basis.

Louie decided to hire an investigator to see what was going on. The investigator discovered that Bob had been taking most of the cash out of the register during his shifts and had started a competing business selling auto parts at local swap meets. The investigator also observed Bob taking inventory from Louie & Bobs Italian Autoparts and selling it at the swap meets.

Please answer the following three (3) questions:

(1) Can Louie sue Bob in tort for his actions? If so, what torts do you think he committed? (Limit yourself to the torts described in the textbook).

(2) Can Bob be criminally prosecuted for his actions? If so, what crimes do you think he committed? (Limit yourself to the crimes described in the textbook).

(3) Explain the differences in the procedures that take place in (1) a civil lawsuit filed by Louie against Bob to recover damages for Bobs conduct, and (2) a criminal prosecution of Bob for the same conduct.

Evidence essayCase Example:A credit union gives additional bonus pay or paid time off that we can be earned for cross selling additional services to account holders. This is common practice among banks and credit unions because it motivates the staff to sell additional services, which will ultimately create larger revenues for the financial institution and build stronger relationships with the account holders.1. Is it a good idea to implement Pay for Performance or Merit pay?2. Current research evidence & principles based on a systematic literature review.3. Apply the research evidence to your case example or business practice. What can managers learn from what has been written and studied? Are there any notable issues that have yet to be resolved? What do you consider to be the key takeaways and how might managers use this information? (~2 pages)• You can use your textbook and other books as references but you must also use journals to find information about your topic.Please Find Articles in these Peer-Reviewed Journals for the Project1. Top Tier (the Best) Management & Applied Psychology Journals- Many if not most of your cites should be from these journals (assuming the articles are available)• Academy of Management Journal• Academy of Management Review (Theoretical)• Academy of Management Executive or Academy of Management Perspectives(Same journal, but recently changed names)• Academy of Management Annals• Annual Review of Psychology• Journal of Management• Journal of Applied Psychology• Personnel Psychology2. Journals that translate research for executives and/or include popular press articles- Can also search these journals, but limit your use of these to a few of the best articles• California Management Review• Harvard Business Review• Organizational Dynamics• MIT Sloan Management Review3. Second Tier Journals- It is fine for a few of your articles to come from these journals• Administrative Science Quarterly• Applied Psychology -An International Review• Group dynamics: Theory, Research, and Practice• Group & Organization Management• Human Performance• Human Resource Management Review• Human Resource Management• Human Resource Management Journal• International Journal of Human Resource Management• Journal of Business and Psychology• Journal of Business Research• Journal of Cross Cultural Psychology• Journal of Management Studies• Journal of Occupational and Organizational Psychology• Journal of Organizational Behavior• Journal of Vocational Behavior• Leadership Quarterly• Organizational Behavior and Human Decision Processes• Organization Science• Psychological Bulletin• Psychological Reports• Small Group ResearchMost of the articles you utilize should have been published within the last 10 years.1-2 minimum references.Please Note,I have attached some articles that from some of the above mentioned. I hope you find them helpful.please feel free to use other relevant articles of your choice within specified journalThank you.

Using 250-500 words, summarize your strategy for disseminating the results of the project to key stakeholders and to the greater nursing community.
Refer to the \”Topic 4: Checklist.\”
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
You are not required to submit this assignment to Turnitin.

Associate Degree Nursing ProgramIssue PaperI have chosen issues with IUD contraceptive use b/c this is what I use…I would like there to be mention of concerns with religious people & it stopping implantation. It allows the egg to be fertilized but, stops it from implanting. So, it kills the baby, basically…Assignment: Write a topical paper on an issue pertinent to Family Health.This paper will evidence the student’s ability to incorporate informatics to formulate evidence-based clinical judgments and management decisions.Specifications:1. 4 pages, double spaced. Arial 12 pt. font. This does not include the title or reference page. No handwritten papers will be accepted.2. APA format3. At least four solid (recent, scholarly) references. Peer reviewed journals are best. No Wikipedia or fly-by-night internet sources.Grading: See Issue Paper RubricOther considerations for an “A” paper:Introduction – is it clear and concise? Briefly, what is your paper about?Body: Well Organized. Do your thoughts flow smoothly? Did you have someone read it before you completed and printed?Summary: This is a brief wrap-up of what your paper concluded. You should have introduced the topic, then developed it, then conclude that your premise or theory is correct.APA format: Do you have a running head, title page, appropriate font/spacing, correctly formatted references? No artwork for APA!Spelling, Grammar: everyone has spell check. Poor spelling and grammar = lower grade.References: at least FOUR pertinent, cited, solid references. Don’t include references you don’t cite. Must be applicable to your material and within 5 years.

While reading section 2.3 Clarifying Concepts from chapter 2, Susan Neiman came to mind. In her podcast, Susan suggested that we need to look at what weve done wrong to provoke terrorism. Do you think terrorism has been provoked? If so, How? http://prntscr.com/coq496

Using 800-1,000 words, discuss methods to evaluate the effectiveness of your proposed solution and variables to be assessed when evaluating project outcomes.
Example: If you are proposing a new staffing matrix that is intended to reduce nurse turnover, improve nursing staff satisfaction, and positively impact overall delivery of care, you may decide the following methods and variables are necessary to evaluate the effectiveness of your proposed solution:
Methods:
Survey of staff attitudes and contributors to job satisfaction and dissatisfaction before and after initiating change.
Obtain turnover rates before and after initiating change.
Compare patient discharge surveys before change and after initiation of change.
Variables:
Staff attitudes and perceptions.
Patient attitudes and perceptions.
Rate of nursing staff turnover.
Develop the tools necessary to educate project participants and to evaluate project outcomes (surveys, questionnaires, teaching materials, PowerPoint slides, etc.).
Refer to the \”Topic 4: Checklist.\”