Author: chris

This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assignment.

For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.

For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.

Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent)

Write the five (5) page Marketing Plan & Sales Strategy section of your business plan, in which you:

1. Define your company’s target market.
   • Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes).
   • Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook.
     • Hints: At American FactFinder (http://census.gov), you will find demographic information on potential consumers in your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (http://www.census.gov/econ/cbp/). Check Chapter 2 of Successful Business Plan for more research sources.
2. Assess your company’s market competition.
   • Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition.
   • Defend your strategy to successfully compete against market leaders in your segment.
     • Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets typically must pursue niche markets or even create new market categories, as Red Bull did with energy drinks.
   • Defend your plan to differentiate yourself from the competition using the information detailed on the worksheet in the text (p. 131 | Market Share Distribution).
     • Hints: Every business faces competition and the non-alcoholic beverage market is an especially crowded market.

3. Clarify your company’s message using the information provided on the worksheet in the text (p. 160 | The Five F’s).
   • • Hints: Before you choose your marketing vehicles, you must determine the message you want to convey through those vehicles.
4. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively.
   • • Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid your response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: sampling in grocery stores, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and so on. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store.
   • • Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Network (http://www.tsnn.com). You can exhibit or network at these shows.

5. Format your assignment according to these formatting requirements:

Section 2: Marketing Budget (MS Excel worksheets template)

Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files in Week 1) to support your development of the Marketing Budget.

 

6. Complete the Marketing Budget worksheet for your company.
   • • Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals.
     • Hints: When filling out the “Marketing Budget” worksheet in the Excel spreadsheet:
       • Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in the marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials.
       • Leave the number at zero (0) for any marketing vehicles you do not intend to use.
       • Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site.
       • Do NOT leave the

For this assignment, complete and submit a PowerPoint presentation on the selected agency/organization. Include the following in your presentation:

• Identify the agency/organization and describe its mission statement.
• Describe the role or position of the human services professional interviewed.
• List and describe the range or types of services the agency/organization provides.
• Describe the population the agency/organization serves and explain the broader social needs and issues that affect this population.
• Describe how the agency/organization is staffed and its funding sources.
• Recommend training for staff based on analysis of information. Make sure you address ethical standards specific to the population/s they serve.
• Focusing on the population of clients served at the agency/organization, describe what you have learned about how those clients are influenced or affected by events and decisions at 1) the selected agency/organization, 2) your local community, 3) national or global society.
• Explain whether you would want to work at the agency and, if yes, the position you would like to hold and why.( Yes, I would work for this organization. I was a victim of domestic violence. My story of being a victim can impact other victims seeking help)
• Describe what you have learned about yourself in the context of completing this assignment (your preconceptions, experiences, and insights about certain populations, services, or agencies).
• Use the PowerPoint notes feature to include comprehensive speaker notes for your presentation. Include your references on one slide. Include graphs and tables where appropriate.

Develop an 7-slide presentation in PowerPoint format. Apply APA standards to citation of sources

Before you write your third journal entry, bring to mind the video segment, “Cultural and Linguistic Diversity” in which Dr. Eugene Garcia talks about the tremendous influence that the first few years of life have on individuals, explaining that the “roots” one develops through early experiences are essential to the development of that person. Think about the roots that have influenced your life and your learning. In what ways are you a product of how and where you were raised as a child? What role has culture and/or language played in making you the person you are today?

Part 1:

• For the first portion of your journal entry this week, read over the responses you wrote earlier in the course to the question: Who Am I? Then add at least three additional responses to this question in relation to your knowledge, attitudes, and beliefs about culture, linguistic diversity, and the natural environment.

Part 2:

For your journal entry this week, review the questions below and then select three or more to write about:

• How would you describe your cultural and linguistic roots and the influence they have had on your life and your learning?
• How much has your identity been shaped by your culture?
• In what ways has your culture been taught to you?
• How connected do you feel to the place where you live—the climate, landforms, vegetation and animal life?
• How do people in your family and community relate to each other? How do they define success? What are their aspirations? Fears? How are these reflected in their child-rearing processes?
• What traditions, rituals, and celebrations are important to you and your family?
• How have your culture and your life experiences affected your relationships with and understanding of persons who are culturally different from you?
• What more would you like to learn about your own culture and/or the culture of others in order to better understand yourself and ways you can work respectfully and responsively with young children and their families?

Assignment length: 2–3 pages

Reflective Journal

Before you write your third journal entry, bring to mind the video segment, “Cultural and Linguistic Diversity” in which Dr. Eugene Garcia talks about the tremendous influence that the first few years of life have on individuals, explaining that the “roots” one develops through early experiences are essential to the development of that person. Think about the roots that have influenced your life and your learning. In what ways are you a product of how and where you were raised as a child? What role has culture and/or language played in making you the person you are today?

Part 1:

• For the first portion of your journal entry this week, read over the responses you wrote earlier in the course to the question: Who Am I? Then add at least three additional responses to this question in relation to your knowledge, attitudes, and beliefs about culture, linguistic diversity, and the natural environment.

Part 2:

For your journal entry this week, review the questions below and then select three or more to write about:

• How would you describe your cultural and linguistic roots and the influence they have had on your life and your learning?
• How much has your identity been shaped by your culture?
• In what ways has your culture been taught to you?
• How connected do you feel to the place where you live—the climate, landforms, vegetation and animal life?
• How do people in your family and community relate to each other? How do they define success? What are their aspirations? Fears? How are these reflected in their child-rearing processes?
• What traditions, rituals, and celebrations are important to you and your family?
• How have your culture and your life experiences affected your relationships with and understanding of persons who are culturally different from you?
• What more would you like to learn about your own culture and/or the culture of others in order to better understand yourself and ways you can work respectfully and responsively with young children and their families?

 

Assignment length: 2–3 pages

Required Resources

 

• Course Text:Ramsey, P.  G. (2015). Teaching and learning in a diverse world: Multicultural education for young children (4^th ed.). New York: Teachers College Press. 
  • Chapter 6,  “The Context of Culture and the Natural Environment” (pp. 107-118, up to “Learning About and Challenging What Children Know, Think, and Feel about the Natural Environment”)

Article Review
For this assignment, choose a peer-reviewed article to review. Use the databases within the Waldorf Online Library, or use another source that contains peer-reviewed articles. The purpose of this assignment is for you to practice reviewing articles that contribute to the industry. The authors of these articles are researchers and professionals who have shared or experimented with ideas that demonstrate potential to improve the industry.
As a professional in the industry, it is in your best interest to review the literature and trends. This provides you with the opportunity to read about what was successful and how it was accomplished. In addition, this assignment allows you to analyze what was unsuccessful, how you can improve it, or at least how you can avoid repeating the mistakes of others. You can use these skills to contribute to research papers and other scholarly writings.
As you read the article you choose for this assignment, consider the following questions:
How could the topic of this article apply to your personal or professional life?
How could it apply to an organization you have observed?

The article you choose must meet the following requirements:
be peer reviewed
relate to the concepts within this course (Try to choose an article that contributes to your research paper.)
be at least 10 pages in length

The writing you submit must meet the following requirements:
be three pages in length
identify the main topic/question
identify the author’s intended audience
describe what you took away from the article

Due Week 4 and worth 175 points

In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect people? In this assignment, you will choose one (1) industry to write about. Possible industries to research could be tobacco, soda, alcohol, casinos, or candy companies, just to name a few.

Write a one and a half to two (1½ – 2) page paper in which you:

1. Become an advocate for either the consumer or the industry. Prepare an argument explaining the major reasons why you support either the consumer or the industry.
2. Explain the role capitalism plays in corporate decision making.
3. Discuss if you believe it is possible for a company to cater to both its best interest and that of the consumer conjointly or if one always has to prevail. Justify your response.
4. Use at least two (2) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.
5. Format your assignment according to the following formatting requirements:
   1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   2. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.
   3. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Determine the considerations for and process of ethical business decision making to balance corporate and social responsibilities, and address moral, economic, and legal concerns.
• Analyze selected business situations using the predominant ethical theories, such as utilitarian, Kantian, and virtue ethics to guide ethical business decision making.
• Use technology and information resources to research issues in business ethics.
• Write clearly and concisely about business ethics using proper writing mechanics.

Thematic Paper

 

You are required to write a thematic paper that traces one of the biblical themes discussed in the course. The paper should be 1000-2000 words in length and follow MLA style. Choose one of the options below:

 

Option A. Trace one of the biblical themes from the list below noting developments of that theme in the Old Testament and in the New Testament. Show how New Testament writers reinterpreted the theme. Show the continuity in the development of the theme as well as any changes in meaning. Note any areas of disputed understanding.

This paper must be accompanied by an outline. Length: 1000-2000 words.

Justice   Love   Jerusalem   Wrath   Christ   Son of God   Lord   Priest    Prophet   Servant   Son of Man  Shepherd     Chosen People  Kingdom of God Elijah   Righteousness  Faith   Obedience   Redemption  Salvation  Resurrection      Law   Death    Passover   Sin   Repentance  Compassion

 

See the course Doc Sharing area for a bibliography for source material. Be sure to use some of those biblical reference books in the bibliography for your paper, especially those by Bauer, Buttrick, Freedman, Kittel and Friedrich, Leon-Dufour, McKenzie, and Sackenfeld. Avoid using other sources found on the Internet unless cleared in advance with the instructor. Publically available digital sources may not always be of high quality. The paper needs to be well documented. Be certain to distinguish between paraphrase and quotation.

 

Option B. Describe the intended audiences (readers) for the Gospels according to Mark, Matthew, Luke, and John. Show how specific words and/or passages in each Gospel imply particular audiences.

See the course Doc Sharing area for a bibliography for source material. Be sure to use some of those biblical reference books in the bibliography for your paper, especially Brown. You may find an EBSCO search using the online library resources to be helpful. Limit your search to full-text and peer-reviewed articles.

 

You may also search GOOGLE BOOKS (not just GOOGLE) to access published books online; document the information from those books as books including author, title, publisher, date, and page numbers. The paper needs to be well documented. Be certain to distinguish between paraphrase and quotation.

The Death and Life of Great American Cities by Jane Jacobs

 

you need to buy the book.

 

MLA style

 

In this assignment you are tasked with two objectives.

First, you are to read and summarize the key points and main arguments presented in the book “The Death and Life of Great American Cities by Jane Jacobs.”

Then you are to critically analyze the arguments and discuss the validity of Jacobs’ criticism of urban planning at the time it was written (1961) and how relevant her arguments are today, given any changes that may have taken place in cities and in the urban planning profession since the book’s publication.

 

Completing the Essay:

After you have completed reading the book, craft an essay that addresses the following:

 

–Summarize the key points and main arguments made by Jacobs in each of the four parts of her book. Clearly demonstrate that you read the entire book and have a solid grasp of the content by highlighting specific examples used by the author to illustrate her key points.* (Roughly 75% of your essay)

 

–Critique Jacobs’ arguments. Discuss how valid her criticisms of urban planning and US cities were in 1961 and how relevant her arguments are today. Clearly justify your critique. (Roughly 25% of your essay)

 

Any direct quotes from the Jacobs book must be cited properly with page numbers using a consistent citation style throughout.

 

 

The following questions will be used to grade the critical essay assignment on Jane Jacob’s book:

 

1. How well does the student demonstrate a clear comprehension of the book? Did they cover the key points and main arguments made by Jacobs? Did they demonstrate that they actually read the book, or does it look like they just read the back cover?

 

2. Did they critically analyze Jacobs’ arguments in light of what was happening at the time it was published (1961), i.e. urban renewal and urban freeway building? Did they critically analyze the validity of Jacobs’ arguments in light of contemporary urban issues and urban planning practice?

 

3. How well-written is the paper? Is it free of editing errors? Is it well-organized, clear, and concise?

Hello,

I need assistance with the following assignment.  Confirmed U.S. native preferred.  $25 U.S. donation offered.

 

 

It is critical for instructors/institutions to analyze assumptions concerning the student before designing a course or a program. Write an essay that considers your own assumptions and the assumptions you know others have about distance education. Include the following in your essay:

• Provide a detailed description of at least two assumptions
• An explanation of how those assumptions have been addressed in your course/program
• What the institution could do to analyze and work with that assumption in the course or program.
• Elaborate and support your response.

Length: 5-7 pages not including title and reference pages.

SELECTING A PRIMARY TARGET MARKET

1. Describe the target market(s)
2. Discuss the type of segmentation strategy you used (undifferentiated, differentiated, concentrated) and why you chose that specific strategy.
3. You should provide a brief comment of support on why you did (or did not) select a particular market segment.

 

2. DECIDE ON DISTRIBUTION CHANNELS
3. Discuss the availability of existing channels for your product if any exist.
4. Describe the plan for distribution of your product offering, citing why you will (or will not) be using current channels.  How will you alter existing channels?  What is your strategic reasoning for your selection of distribution channel(s).

 

3. DEFINE YOUR POSITIONING PLAN
4. Determine the current customers’ perspectives of this type of product (if possible).  If a start-up venture, determine what your potential customers think of the concept.  Use perceptual mapping or research to guide your analysis.
5. How will you position your product?  What image do you hope to project?
6. DESCRIBE YOUR PRICING PLAN
7. Building on the information in the positioning statement, what is your pricing strategy for new products?  Describe your psychological pricing strategy.
8. What is the basis for your pricing plan (market-based, competition-based, cost-based, etc.)?
9. Provide your pricing specifics for each distribution channel and/or each target market segment.

 

 

 6 pages without reference page and 7 pages would be reference page included

Must submit on time and A grade guarantee

? Please answer all the questions.
? This assignment will carry 10% from your total mark.
? Please upload your answers into portal (Hard copies will not be accepted).
? Deadline is 06/11/2015.
Q1:
Custom Metal Works Products uses a Job-order costing system. Overhead costs applied to jobs
on the basis of machine hours, at the beginning of the year, management estimated that
85,000 machine-hours would be required for the periods estimated level of production. The
company also estimated $106,250 of fixed manufacturing overhead expenses for the coming
period and variable manufacturing overhead of $0.75 per machine hour.
Required:
1. Compute the companys predermined overhead rate.
2. Assume that during the year the company actually works only 80,000 machine-hours and
incurs the following costs in the manufacturing overhead and work in process accounts:
Copy the data in the T-accounts above onto your answer and compute the amount of the
overhead cost that would be applied to Work in Process for the year, and make the entry in
your T-accounts.
3. Compute the amount of underapplied or overapplied overhead for the year, and show the
balance in your Manufacturing overhead T-account. Prepare a journal entry to close out the
balance in this account to cost of goods sold.
4. Explain why the manufacturing overhead was underapplied or overapplied for the year.
Q2:
The CCPV Company manufactures a high quality plastic pipe that goes through three
processing stages prior to completion.
Information on work in the first department, cooking, is giving below for May:
Production data:
Pounds in process, May 1: materials 100%
Complete; conversion 90% complete 70,000
Pounds started into production during May . 350,000
Pounds completed and transferred to the next department .. ?
Pounds in process, May 31: material 75% complete;
Conversion 25% complete .. 40,000
Cost data:
Work in process inventory, May 1:
Materials cost . $86,000
Conversion cost . $36,000
Cost added during May:
Materials cost . $447,000
Conversion cost . $198,000
The company uses the weighted-average method.
Required:
1. Compute the equivalent units of production.
2. Compute the costs per equivalent unit for the month.
3. Determine the cost of ending work in process inventory and of the units transferred out
to the next department.
4. Prepare a cost reconciliation report for the month.