Analyze a problem/topic and present it in a persuasive manner is a great still to develop.

Debate Assignment

The ability to analyze a problem/topic and present it in a persuasive manner is a great still to develop. The development of that ability is a main goal of this project. In addition, you will expand your knowledge on some important real world technology/ethical/societal issues, as well as learn how to work efficiently and effectively as a team. There will be 4 debates, with each debate consisting of teams of 6 to 8 students. Half of the team will represent the “pro” side of the issue and the other half of the team will present the “con” side of the issue.

This assignment will utilize research, teamwork, and communication skills. Each team will be responsible for finding and incorporating articles (minimum 8 per team) related to the issue being debated. Each team member is required to make several postings to the Debate Wiki on Blackboard. A wiki is similar to creating a webpage but the pages are collaborative.

Wikis are due at 7 AM on November 4, 2015. No late wikis will be accepted – no exceptions. The wiki is the documentation of your research for your debate.

You can find instructions for using the wiki feature on Blackboard at the following location

http://www.temple.edu/cybersociety/virtual_labs/wiki_lab.html

Oral Debate Format

The debate should last for 20-22 minutes. The format follows (Introduction, Rebuttal, and Conclusion)

Pro Side: 5 minute presentation
Con Side: 5 minute presentation

Rebuttal by the Pro Side: 3-5 minute presentation
Rebuttal by the Con side: 3-5 minute presentation

Conclusion: A 1 minute closing statement from each team summarizing the major points presented by their team. You should prepare for this debate as a team so the debate is organized and manageable. Please keep the debate civil!

Class Evaluation of Debate
Class members will independently develop a one page document, identifying the major points presented, vote for the “winner” of the debate, and give their rationale.

My Evaluation
I will evaluate the presentation of your research, how well you made your points, and rebutted the points presented by your opponents. During the debate, I expect you to reference the research and not just rely on opinions. Everyone in the debate will not necessarily receive the same grade.

Debates – Nov 16, Nov 17 (2 debates in lab), Nov 18

DEBATE TOPICS
Note: The PRO view is listed below which means you agree with the statement listed in the box; the CON view is the opposite side of the argument.

Debate Date Topic
Nov 16 Debate: Surveillance cameras should be allowed to monitor your every move in public.

Nov 18 Debate: The scanning, capturing, and storing of license plate data through the use of LPRs (license plate readers) should not be allowed

Nov 20 (in lab) Debate: Social networking sites provide more harms than benefits.

Nov 20 (in lab) Debate: The national security establishment should be allowed to mine personal data to detect potential threats.
Group Wiki Requirements

All wiki entries must be typed in using your individual accounts. You cannot post for other students. Using the wiki “home” page as a starting point, you will need to create 2 pages for your wiki using the following names:
Page 1 title: Arguments
Page 2 title: Citations

Page 1 (Arguments)

This page should include a minimum of 8 paragraphs. It is unlikely 8 paragraphs will be enough to adequately present your research, but that is the minimum. The team will use this page of the wiki to present arguments (research) to be used during the debate. You will include any ethical and/or societal issues, any possible technological issues, possible resolutions, and anything else you believe is pertinent to your case. Look at the sample wiki to get an idea of how the material should be presented.
Be sure to use APA in-text citations when necessary. You will also list these sources in the references page. For examples of how and when to use APA in-text citations, download the following document and read pages 4-6. http://www.temple.edu/writingctr/support-for-writers/documents/APA_Guide_Revised.pdf

Wiki Page Contributors: all members are required to post. If a member of the team does not post anything using his/her own Blackboard account, that student will not receive credit for this portion of the Wiki.

Page 2 (Citations)

Create a reference page for the entire project to show every article, book, and website used in your research. Do not just include the references from your in-text citations. Instead, reference any research you read that influenced the work presented within the arguments page. You must use proper APA citations. It is a good idea to utilize tools like citationmachine.net to create your citations. Keep in mind this is a major research project. It is not unusual to have over 10 to 15 sources of information.

Wiki Page Contributors: only one group member from the team is required to post – the grade for this section will be the same for each member so be sure your group members correctly complete this section. It should be one long (in order) list and not broken up by team member.

Other Requirements

You must include a navigation bar at the top of both pages of the wiki. The steps to create this navigation bar will be given in class. You will also be graded for presentation of your wiki. Be sure the font is consistent throughout and the wiki is clean and formatted in a presentable manner. It should go without saying, but spelling and grammar count. Deductions will be issued for sloppy work, so be sure someone on the team is responsible for reviewing all of the work to look for spelling and grammar errors.

Good luck and have fun with the debate. Be sure to contact your instructor with any questions that arise during the preparation process.

Summarized statistics for the previous two reporting years including demographic information.

Measuring crime can be a difficult process. By its very nature, crime is something that goes undetected. Law enforcement has developed a variety of techniques to track crime, such as police reports and victim reports. The Federal Bureau of Investigation (FBI) uses the Uniform Crime Reporting (UCR) Program for tracking crime; it reports crime in more than one way. All crime reporting and tracking systems categorize crime and have certain limitations.

Measuring crime involves tracking statistics such as demographic information and moderator variables related to the crimes. Moderator variables are any third variable in a correlation that affects the relationship between the first two variables. For example, we may find that gender is related to violent crime with a higher percentage of males engaging in violent behavior. However, a moderator variable would be age, with the highest percentage of violent offenders being below the age of 30.

Research US crime statistics using the Argosy University online library resources and the Internet. You can also use the following:

Select a crime and write a report addressing the following:

  • Summarize the statistics from the last two reporting years. Be sure to include demographic information such as ethnicity, race, age, gender, marital status, employment status, socioeconomic group, etc., and moderator variables related to the crime.
  • Examine the reliability and validity of these statistics. Are they accurate? Why or why not? Be sure to discuss how age, gender, race, ethnicity, and socioeconomic level are related to offending and representation in the criminal justice system.
  • Explain whether certain populations are overrepresented in the statistics. If so, why?

Use the textbook and peer-reviewed sources to support your arguments.

Write a 2–3-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.

By Wednesday, November 11, 2015, deliver your assignment to the M1: Assignment 3 Dropbox.

Assignment 3 Grading Criteria
Maximum Points
Summarized statistics for the previous two reporting years including demographic information.
20
Explained the accuracy, reliability, and validity of the statistics.
14
Discussed how age, gender, race, ethnicity, and socioeconomic level are related to offending and representation in the criminal justice system.
14
Analyzed the statistics to determine whether certain populations are over-represented.
32
Provided well-researched, authoritative sources in support of the arguments.
12
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.

Case Study 1: GE Healthcare (A): Innovating for Emerging Markets

Due Week 5 and worth 300 points

Read the case study titled “GE Healthcare (A): Innovating for Emerging Markets” located in the XanEdu case pack (Link Below)

Write a three to four (3-4) page paper in which you:

Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).

Examine two (2) internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare’s growth in this market segment.

Analyze two (2) of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two (2) ways to address these barriers.

Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.

Determine the manner in which GE Healthcare’s strategy to improve its position in BOP markets contributed to the organization’s value chain in both emerging and developed markets.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.

Analyze the significance of the external environment’s impact on health care organizations.

Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.

Examine the organizational value chain, including the components of the service delivery and support activities.

Examine barriers to new product development that comply with initiatives in the health care industry.    Use technology and information resources to research issues in the strategic management of health care organizations.

Analyze how each relates to the practice of forensic psychology.

In this assignment, you will research specific cases, describe the essence of each case, and critically analyze how each relates to the practice of forensic psychology.

attaches is  a list of landmark cases.

Tasks:

  • Select one case for each of the following six legal areas:
    • CST
    • Criminal responsibility (MSO)
    • Right to receive mental health treatment
    • Right to refuse psychiatric treatment
    • Coercion to mental health treatment
    • Participation in treatment and civil commitment of sex offenders

Conduct individual research from professional literature to critically analyze the essence of the selected cases in forensic psychology. Note that professional literature may include the Argosy University online library resources, relevant textbooks, peer-reviewed journal articles, and websites created by professional organizations, agencies, or institutions (.edu, .org, and .gov). Present your choices, as well as your critical analysis of the essence of each case, in 2- to 3-paragraphs in a Microsoft Word document.

All written assignments and responses should follow APA rules for attributing sources.

Evaluate five websites related to the topic of your report.

Focus on Positive & Negative Messaging, Organizing Information and Research

 

4 Tasks

 

Portfolios are a series of tasks or communications compiled into one file. Please complete the following assignments in the exact order listed. Each assignment should be at least one page in length, but all should be submitted in ONE document. Submit this as ONE Microsoft Word document. Name the file JonesM -PORTFOLIO Week One [Replace “Jones” with your name and place the initial from your first name immediately following.] Click on Week Two Portfolio to attach you assignment.

 

  1. Write a Formal Letter: Use Format on Page 131.

 

PERSUASIVE LETTER: Asking an organization to accept Student Interns (page 211, Exercise 12.14, letter (a.)

 

As Director of Internship Programs at City College, you have more would-be interns than intern positions. Write a Formal Letter asking companies to accept student interns. Be sure to order you response with

 

  1. main points
  2. details
  3. negatives (address any resistance)
  4. reader benefits
  5. goodwill

 

  1. Write a Memo: Use Format on Page 138

 

REPORTING A PROBLEM: Please complete Assignment 11.10, Item “e” (page 182).

 

In any organization, things sometimes go wrong. Write a memo reporting a problem and recommending a solution. Be sure to objective in your description. The best way to deliver bad news to superiors (page 191)

 

  1. Describe the problem
  2. Tell how it happened
  3. Offer options for fixing it
  4. Recommend solution and ask for action

 

  1. Write a Email: Use Format on Page 221

 

REQUESTING YOUR FIRM USE SOCIAL NETWORKING:   Your small but prestigious firm has a web page that increasingly gets traffic and now you, the communications director, want to convince upper management to branch out to use Facebook and Twitter. Several of the senior partners think that social networking sites are trendy and informal and don’t accurately reflect the firm’s conservative image.  You know that convincing some of the partners to adopt more modern strategies may be difficult,  but you also know the firm stands to lose its competitive edge in a rapidly changing world. Send an email message requesting the firm use social media.  This Assignment 13.16, Item “B” can be found on page 235. Consider the hints offered along with the assignment.

 

  1. Write a  Short Report  Use Format on page 379 – 380

 

EVALUATING WEBSITES

 

Complete assignment 22.8 (item “b”) on page 374.

 

Evaluate five websites related to the topic of your report. For each, consider:

 

  • Author
  • Objectivity
  • Information
  • Revision date

 

Based on these criteria, which sites are best for your report? Which are unacceptable? Why? Present your results in a memo to your instructor.

 

Discuss traumatic effects and responses and many of its related difficulties as well as recommended treatment options, together with spirituality in general.

 

Write a research paper of 10–12 pages of body text (not counting your title page, abstract, and works cited pages) discussing, in APA format, some major aspect of spirituality/Christianity and some aspect of trauma, as described below. Please don’t provide just a secular viewpoint or just a spiritual perspective. Integrate them using journal articles or book chapters on the topics as sources. Cite everything. Balance the paper with both a biblical worldview and theoretical perspectives.

 

 

 

Choose one of the options.

 

 

 

  1. Discuss traumatic effects and responses and many of its related difficulties as well as recommended treatment options, together with spirituality in general. Incorporate a biblical worldview throughout. Use current (8 years or less) research and the Bible to support your approach.

    or

  2. Choose one or several types of traumatic event (natural disaster, domestic violence, sexual assault or abuse, motor vehicle accidents, etc.) and discuss appropriate assessment and treatment options. Use current research and the Bible to support your discussion.

     

    The two options are similar with the exception that one is a general approach and the other applies your examination to a specific area.

     

 

  • Length of paper: 10–12 pages – Points will be deducted if the paper is less than 10 pages or exceeds 12 pages.  (Excluding title page, abstract and references.)
  • Include at least 10 current references (within the last 8 years) – points will be deducted for each missing current reference.
  • Follow APA style.  Review rubric for guidance.
  • Paper will be graded on thoroughness, content, and use of theoretical material and integration of biblical perspective.
  • Plagiarism – Using or passing off someone else’s work as your own is a serious academic offense. Papers will be submitted through SafeAssign to check for the proper treatment of sources. You may submit a draft version to check your score and then redo and submit.
  • Plagiarizing your paper will result minimally in failure of the assignment. Plagiarizing can also result in automatic failure of the course and academic discipline. Please make sure that all work is your own or is cited appropriately.

Explain and support the database schema with relevant arguments that support the rationale for the structure.

This assignment consists of two (2) sections: a business requirements document and a Gantt chart or project plan. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment for which it is written. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.

 

Procuring quality business requirements is an important step toward the design of quality information systems. Completion of a quality requirements document allows user needs and expectations to be captured so that infrastructure and information systems can be designed properly. Using the requirements document provided in the course shell, you are to speculate on the needs of the company. You must consider current and future requirements; however, assumptions should be realistic and carefully considered.

 

Section 1: Business Requirements Document

  1. Write an eight to ten (8-10) page original business requirements document for the project plan using the template provided. Note: The template can be found in the Student Center of the online course shell.
    1. Describe the project including the following:
  1. Describe the scope and analyze how to control the scope.
  2. Identify possible risks, constraints, and assumptions.

iii.    Describe the integration with other systems and infrastructure.Note: Database and interface design, security, and networking should be considered.

  1. Define relevant terms that will be used throughout project.
    1. Use at least two (2) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

Section 2: Revised Gantt Chart / Project Plan

Use Microsoft Project or an open source alternative, such as Open Project, to:

  1. Update the Gantt chart or project plan (summary and detail) template, fromProject Deliverable 1: Project Plan Inception, with all the project tasks.

 

The specific course learning outcomes associated with this assignment are:

  • Apply integrative information technology solutions with project management tools to solve business problems.
  • Use technology and information resources to research issues in information technology.
  • Write clearly and concisely about strategic issues and practices in the information technology domain using proper writing mechanics and technical style conventions.

 

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

 

 

 

 

 

 

 

 

 

Project Deliverable 3: Database and Programming Design

 

This assignment consists of two (2) sections: a design document and a revised Gantt chart or project plan. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment for which it is written. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.

 

One (1) of the main functions of any business is to transform data into information. The use of relational databases has gained recognition as a standard for organizations and business transactions. A quality database design makes the flow of data seamless. The database schema is the foundation of the relational database. The schema defines the tables, fields, relationships,views, indexes, and other elements. The schema should be created by envisioning the business, processes, and workflow of the company.

 

Section 1: Design Document

  1. Write a five to ten (5-10) page design document in which you:
    1. Create a database schema that supports the company’s business and processes.
    2. Explain and support the database schema with relevant arguments that support the rationale for the structure. Note: The minimum requirement for the schema should entail the tables, fields, relationships, views, andindexes.
    3. Create database tables with appropriate field-naming conventions. Then, identify primary keys and foreign keys, and explain how referential integrity will be achieved.
    4. Normalize the database tables to third normal form (3NF).
    5. Create an Entity-Relationship (E-R) Diagram through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix.
    6. Explain your rationale behind the design of your E-R Diagram.
    7. Create a Data Flow Diagram (DFD) through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length but must be included in the design document appendix.
    8. Explain your rationale behind the design of your DFD.
    9. Create at least two (2) sample queries that will support the organizational reporting needs.
    10. Create at least two (2) screen layouts that illustrate the interface that organizational users will utilize.

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  • Include charts or diagrams created in MS Visio or Dia as an appendix of the design document. All references to these diagrams must be included in the body of the design document.

 

Section 2: Revised Gantt Chart / Project Plan

Use Microsoft Project or an open source alternative, such as Open Project, to:

  1. Update the Gantt chart or project plan (summary and detail) template, fromProject Deliverable 2: Business Requirements, with all the project tasks.

 

The specific course learning outcomes associated with this assignment are:

  • Describe the various integrative functions and processes within the information systems area, including databases, systems analysis, security, networking, computer infrastructure, human computer interaction, and Web design.
  • Demonstrate the ability to evaluate organizational issues with integrative technological solutions.
  • Apply integrative information technology solutions with project management tools to solve business problems.
  • Use technology and information resources to research issues in information technology.
  • Write clearly and concisely about strategic issues and practices in the information technology domain using proper writing mechanics and technical style conventions.

 

 

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

 

 

 

 

 

 

Project Deliverable 4: Infrastructure and Security

 

This assignment consists of two (2) sections: an infrastructure document and a revised Gantt chart or project plan. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment for which it is written. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.

 

The last section of the project plan will present the infrastructure in accordance with the parameters set forth at the outset of the project. The network solution that is chosen should support the conceived information system and allow for scalability. The network infrastructure will support organizational operations; therefore, a pictorial view of workstations, servers, routers, bridges, gateways, and access points should be used. In addition, access paths for Internet access should be depicted. A narrative should be included to explain all the nodes of the network and the rationale for the design. Lastly, using the Confidentiality, Integrity and Availability (CIA) Triangle, define the organizational security policy. CIA is a widely used benchmark for evaluation of information systems security.

 

Section 1: Infrastructure Document

  1. Write a five to ten (5-10) page infrastructure document in which you:
    1. Design a logical and physical topographical layout of the planned network through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length.
    2. Illustrate the possible placement of servers including access paths to the Internet and firewalls. Note: Facility limitations, workstations, printers, routers, switches, bridges and access points should be considered in the illustration.
    3. Explain the rationale for the logical and physical topographical layout of the planned network.
    4. Create a comprehensive security policy for the company that will:
  1. Protect the company infrastructure and assets by applying the principals of CIA. Note: CIA is a widely used benchmark for evaluation of information systems security, focusing on the three core goals of confidentiality, integrity and availability of information.
  2. Address ethical aspects related to employee behavior, contractors, password usage, and access to networked resources and information.

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  • Include charts or diagrams created in MS Visio or Dia as an appendix of the infrastructure document. All references to these diagrams must be included in the body of the infrastructure document.

 

 

 

 

Section 2: Revised Gantt Chart / Project Plan

Use Microsoft Project or an open source alternative, such as Open Project, to:

  1. Update the Gantt chart or project plan (summary and detail) template, fromProject Deliverable 3: Database and Programming Design, with all the project tasks.

 

The specific course learning outcomes associated with this assignment are:

  • Demonstrate an understanding of existing and emerging information technologies and strategic impact on organizational operations.
  • Evaluate the issues and challenges associated with information technology integration.
  • Evaluate the ethical concerns that information technology solve or present in a global context.
  • Use technology and information resources to research issues in information technology.
  • Write clearly and concisely about strategic issues and practices in the information technology domain using proper writing mechanics and technical style conventions.

 

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

 

 

 

 

 

 

Final Project: Project Plan

 

This assignment consists of three (3) sections: a written project plan, a revised Gantt chart or project plan, and a project plan PowerPoint presentation. You must submit the three (3) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment for which it is written. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.

 

While taking all business and project parameters into consideration, make quality assumptions to support the following requirements.

 

Section 1: Written Project Plan

You are now in the final stage of the project plan development. All previous documentation will be combined into one (1) document that will serve as the statement of work for the project. Your goal is to have the project approved by the executive team and the venture capital group. The project plan is very detailed which is appropriate to accomplish the monumental task of implementation. However, the executive team is only interested in a ten (10) minute summation. Therefore, you also must create a compelling executive summary that is supported by your detail that convinces the executive group that your solution is optimal.

  1. Write an eight to ten (8-10) page executive summary in which you provide a high-level technical overview of your project where you address the following:
    1. Describe the scope of the project and control measures.
    2. Describe the goals and objectives of the project.
    3. Give a detailed, realistically estimated cost analysis of the entire project.
    4. Relate the value of the project plan solution to the competitive advantage that information technology will afford your organization.
    5. Provide all aspects of the information technology implementation into the project plan.
    6. Use at least five (5) quality resources in this assignment. Note:Wikipedia and similar Websites do not qualify as quality resources.

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  • Include charts or diagrams created in MS Visio and MS Project as appendix of the Word document. Make reference of these files in the body of the Word document.

 

Section 2: Revised Gantt Chart / Project Plan

Use Microsoft Project or an open source alternative, such as Open Project, to:

  1. Update the Gantt chart or project plan (summary and detail) template, fromProject Deliverable 4: Infrastructure and Security, with all the project tasks.

 

 

Section 3: Project Plan PowerPoint Presentation

Additional to your detailed executive summary you must present your findings to the executive team and the venture capital group that, along with the executive summary, will convince the group that your solution is optimal.

  1. Create a ten to fifteen (10-15) slide PowerPoint presentation in which you:
    1. Illustrate the concepts from your written report in Section 1 of this assignment.
    2. Create bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.
    3. Use a professional technically written style to graphically convey the information.

 

The specific course learning outcomes associated with this assignment are:

  • Demonstrate an understanding of existing and emerging information technologies and strategic impact on organizational operations.
  • Evaluate the issues and challenges associated with information technology integration.
  • Summarize the competitive advantage that information technology affords to organizations.
  • Use technology and information resources to research issues in information technology.
  • Write clearly and concisely about strategic issues and practices in the information technology domain using proper writing mechanics and technical style conventions.

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Describe your product and its features / benefits / value to TM customers using a feature-benefit-value chart.

NPD Launch Plan
Basic requirements (Failure to meet these requirements will result in a loss of 5 points, minimum.)
Your report must meet all requirements stated in the syllabus.
Your report must be at least eight pages of your written content.
Tables, charts, graphs, or analysis do not count as written content.
You need at least four independent references (not including the textbook). Your references must be
properly cited (APA format).
o All sources must have an author; individual(s) or organization. o One page (copy) from each reference is required.
Headings are required and the following headings in bold are required (minimum).
Underling to emphasis important points is recommended.
Normal borders and fonts are required.
Ease of understanding information is important in business reports. Therefore, clarity of the information
you provide will affect your grade.
[First page: Title Page]
[Second page] Executive Summary (This is a full page, but do not exceed one page – write this section last) 3 points
Describe (two-three paragraphs)
Your industry, business (firm name), and product <<<(underline each one)
Megatrend influencing your new product (underline) and explain the influence. Succinctly describe your product launch strategy; underlining key variables.
[Third page] Table of Contents [Fourth page starts your report]
I. Mission Statement (of the Firm) 2 points
One sentence to one paragraph (no more than three sentences) overview of your business with the focus on (1) the benefits to your customers and (2) how your firm is different from competitors. (This statement is qualitative, not quantitative). You need to create a mission if your firm does not have one or it does not meet these requirements <Provide one page of your source if you use the firm’s mission statement.
II. Opportunity Analysis 6 points
Identify your industry & firm (underline) using Fortune 500/Global 500 list SWOT
o Use Datamonitor SWOT analysis as reference. If your firm does not have one, pick the closest competitor that you can find. <Provide copy of your Datamonitor SWOT chart
Product Innovation Charter (Ch 3, pp 69-78)
MKTG 3500 – Dr. Gailey – 3 Sep 2015
o Background – include major trend influencing your new product (underline) and explain the influence.
o Focus
Market drivers (pp. 75-76)
Technology drivers (pp. 74-75) <<< Optional
o Goals – Must be measureable and specific (see slides) – Use the SMART requirements for goal
setting.
o Guidelines
Product Concept (Ch 4, pp 106-108)
o Product Concept Statement – Identify and explain two of the following three factors as they relate
to your new product
Need/benefit – What customers will value (required) Form
Technology
o Explain your product’s strategic fit with firm’s mission and SWOT (Ch 3, pp 81-84)
o Feature–benefit–value chart
III. Competitive Considerations – Provide a comparison chart – Identify and provide detailed information on your
closest competitor. <Provide one page (hardcopy) of your source(s). 3 points o Firm name
o Product (be specific)
o Price
o Distribution channels
o Promotions being used (provide examples)
IV. ProductProtocol(Abbreviated)–SeeFig12.4.p.28910points
Target market – Identify the benefits sought (i.e., needs, wants, preferences) by the TM
Marketing mix
Product – Describe your product and its features / benefits / value to TM customers using a feature-benefit-value chart.
Price – Identify your pricing strategy and explain your rationale.
Place – Identify your distribution channel(s) and explain your rationale.
Promotion (include a positioning statement in the format provided in class) – What benefit will
be emphasized and why?
Competitive comparison (significant differences) – You can refer to “Competitive Considerations”
(above).
Timing – first-to market, etc.
Major hurdles (text: potholes)
2
Other items may be added, but the above six are required.
V. Implementation, Evaluation, Control – Each section must be separate with its own heading 4 points
1. Implementation – Provide a rudimentary, 12 month schedule of marketing activities (6 months prior to
launch and 6 months after). Bonus points (4 maximum) with be given for correctly using the Bass Model
to create a 6 month forecast.
2. Evaluation – Measurables (describe what you would measure and when) and limits
3. Control – What will you do if you are over or under plan (beyond reasonable limits)?
Reference page is a separate page (APA format required).
Tables and graphs (if not built in your report)
Appendices (if used)
Copies of your reference sources and examples of competitor’s promotional materials
3
Assignment Percentage
Launch Plan 28
Presentation 6
Evaluations 2
Total 36

New Product Innovative Feature Trend Industry (Global 500) Firm
Electronic Vending Machine Medication ??? Healthcare: Pharmacy and Other Services Express Scripts Holding

Utilizing information presented in your textbooks as well as theoretical and practical elements from academic and Christian sources, describe how you would foster resiliency in the pastor and the congregation.

Without your own understanding of the purpose of suffering, crisis responders cannot truly offer emotional and spiritual care in disasters and provide comfort and direction to others in their suffering and pain. Compile an original paper of 12 pages of body text, in current APA style that begins by explaining your own personal theology of suffering. Use commentary and biblical references to support your position. In addition, explain how you would consult with a congregation to set up a plan of preparation for pre-incidence disasters. Utilizing information presented in your textbooks as well as theoretical and practical elements from academic and Christian sources, describe how you would foster resiliency in the pastor and the congregation. A minimum of 10 scholarly sources (books and journal articles) is required in addition to your textbooks, if you choose to cite these. Grades will be assigned based on the quality of content, how well APA guidelines are adhered to, the richness of citations utilized, quality of expression, and biblical integration presented.