Investigate at least two (2) value-added services that Caring Angel Hospital could offer to strengthen its value proposition.

Imagine that you are a senior consultant at Practical Health Care Consulting firm. Your supervisor has instructed you to spend three (3) months at the Caring Angel Hospital to help improve the quality of care, add value to the organization, improve employee morale, design an efficient organizational chart, create a strong team environment, and create the hospital’s competitive advantage. The hospital has traditionally made losses year after year. Furthermore, it is not performing well financially, and the banks are not willing to lend it large sums of money for more effective marketing.

After spending two (2) months within the hospital, you are very happy with your progress, and you think you are capable of acquiring more patient base and expanding the hospital market. However, with a closer look, you notice that your patients are still hopping from one specialized hospital to another in search of various specialized treatments. You also notice that the seats are not comfortable in the waiting area, and the patients continuously show up for appointments on the wrong dates. The nurses and the employees are not smiling during patient conversations, and everyone looks for ways to blame others for failures in the patient treatment process. Everyone seems to work alone and hide what they do from their colleagues.

At the end of the three (3) month period, you must provide a report with your recommended strategies designed to help Caring Angel Hospital achieve its goals.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a four to six (4-6) page paper in which you:

  1. From a consulting perspective, propose the major steps that Caring Angel Hospital could take to achieve each of the following goals:
    1. Improve the quality of care
    2. Add value to the organization
    3. Improve employee morale
    4. Design an efficient organizational chart
    5. Create a strong team environment
    6. Create the hospital’s competitive edge.
  2. Recommend one (1) approach that the hospital could use for acquiring a larger market share given the prevailing financial circumstances. Justify your recommendation.
  3. Investigate at least two (2) value-added services that Caring Angel Hospital could offer to strengthen its value proposition. Provide at least two (2) examples of the advantages of these value-added services to the hospital.
  4. Use four (4) recent (within the last five [5] years) quality academic resources in this assignment.

    Note: Wikipedia and other websites do not qualify as quality academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Current Market Conditions Competitive Analysis.

ECO 365 Week 3 – Current Market Conditions Competitive Analysis
Name
University

Current Market Conditions Competitive Analysis
Understanding the competitive forces within a market is essential for the successful rollout of a new product. The following paper will perform a competitive market analysis to determine the product’s potential success. Our team has selected the Coca-Cola and its new stevia sweetened cola product for this analysis. Stevia is a natural zero-calorie sweetener that has become popular among heath food consumers. Coca-Cola has already experimented with this product in overseas markets with an expected release in the United States soon. Using what we have learned about microeconomic concepts so far in ECO/365, we will analyze the fundamental market forces that will influence this product’s success in relation to the existing competition.
Factors That Affect Demand, Supply, and Equilibrium Prices
Supply and demand are forces that are always working to reach an equilibrium point in a competitive market. The soft drink industry is highly competitive and there are numerous firms seeking to gain market share. The two largest firms in the market are Coca-Cola and PepsiCo, which collectively dominate the vast majority of the market. These two firms have built exceptional brand loyalty and have contracted with fast food chains to serve their products exclusively.
The main force effecting demand for this product will be consumer sentiment about stevia-sweetened products. At this point in time, the sweetener has not had a long history of use in the Western world and potential health drawbacks are not well understood. If research shows that the sweetener is a healthier alternative to cane sugar is will cause demand to rise significantly. On the other side of the equation, if the sweetener is shown to have negative heath effects it will quickly drive down demand.
Supply for stevia sweetened Coke is largely determined by the harvesting of the Stevia plant. Currently, the plant is primarily grown in South America and is not considered a staple crop. If global demand suddenly surges, it could create a supply shortage for the raw ingredients needed to produce the product. The company will need to monitor supply closely and have a mitigation plan if raw materials become unavailable.
Issues and Opportunities the Organization Faces
The growth in popularity of stevia-sweetened products presents a massive opportunity for the Coca-Cola Company. Many Americans are looking to improve their diets to combat the persistent obesity problem plaguing the country. As a more healthy option than full sugar and diet soft drinks, stevia could help the company retain customers that are seeking better lifestyle choices. The direction of this market is unlikely to change due the fact that many government initiatives have been aimed at fixing the dietary choices of Americans.
A major threat facing Coca-Cola is a growing number of niche soft drink brands that are becoming more popular with consumers. If these brands grow rapidly through social media they could greatly reduce Coke’s brand equity. The company will need to monitor these startups and take steps to acquire them if they start experiencing rapid growth.
Price Elasticity of Demand
Price elasticity of demand can be summed up with the following formula: Price Elasticity of Demand = Change in Quantity demanded / Change in Price. In other words, if a good is perfectly inelastic, the demand will NOT change when the price changes. If a good is perfectly elastic, the demand will change equally to the percent change in price. In the soft drink market, goods are considered very elastic. Consumers have many alternatives to choose from and can easily find substitute goods when necessary. For instance, if Coca-Cola decided to raise it prices by 25%, this would likely create a large decrease in demand. Consumers would simply switch to other soft drink brands that offer lower prices for highly similar products. This same concept is true for the stevia-sweetened products and Coca-Cola will need to maintain prices that are fall near the middle of the market.
Technological Innovation
Ultimately, Coke is attempting to create an innovative soft drink that will solve the obesity crisis in America. The company should monitor other alternative sweeteners that give consumers sugary satisfaction without the negative health effectives. This longstanding brand has a massive amount of capital that can be invested into these groundbreaking markets. If the company can gain confidence with consumers about a healthy soft drink product it could lead the massive growth in revenue in this emerging sector.
The Relationship between the Amounts of Labor & Capital Employed
Capital employed can be summed up with the following formula: Capital Employed = Total Assets – Total Liabilities. This is the total value of shares that are vested into the company’s ownership structure. The amount of labor can be represented by the human capital that the firm needs to function properly. In order for Coca-Cola to launch a new product it will need to increase the amount of labor to manufacture this new product. If shareholders approve of this direction for the company, the capital employed may be reinvested into expenditures to meet this goal. As the amount of labor increases, the capital employed will decrease. The occurs because a higher amount of working capital is needed to fund the salaries and benefits of workers.
Factors Affecting Variable Costs, Including Productivity
The single most important variable cost is the raw stevia sweetener used to manufacture this new product. Coca-Cola already has a well-established manufacturing base that can produce soft drink products across the globe. As mentioned previously, if demand suddenly surges for stevia sweeteners, the price of raw materials could skyrocket. The company many want to consider vertically integrating stevia plant farms in South America to mitigate the risk of price spikes in raw materials. Productivity among the labor force is a minimal concern for this project. A slight decrease in productivity may occur to train employees about the new product, but otherwise, productivity should remain virtually unchanged.
Factors Affecting Fixed Costs
Fixed costs will not change when the stevia sweetened Coke is introduced in America. The company’s current facilities are more than adequate to handle the launch of the new product. The ingredients include just sweetener, flavoring, and carbonated water, which is fully compatible with Coca-Cola’s existing fixed assets.
References
Stevia Sweetened Coke: http://www.foodnavigator-usa.com/Manufacturers/Stevia-sweetened-Coca-Cola-Life-to-enter-new-markets-this-year-but-Coke-won-t-say-which-ones
Price Elasticity of Demand: http://www.investopedia.com/terms/p/priceelasticity.asp

Identify a company you would like to use for this assignment.

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you draw to the culmination of this course, apply all that you have learned to develop a comprehensive marketing plan.

Directions:

Identify a company you would like to use for this assignment. This should be an organization that you are familiar with, or have access to their information. You will complete a comprehensive marketing plan, which will include an analysis of their current market situation. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the marketplace? Remember, you will need to justify your approach using market research and data.

The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?

In your marketing plan, be sure to include the following sections:

  1. Executive Summary and Table of Contents

In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measurable, and reasonable.

  1. Situational Analysis

A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:

  • Market summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing
  1. Marketing Strategy

The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market’s needs and wants? How will you price your product? Within your market analysis, be sure to address the following:

  • Mission
  • Marketing objectives
  • Product positioning
  • Marketing mix (4 Ps)
  • Marketing research
  1. Financials

The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:

  • Sales Forecast
  • Profit targets
  1. Controls

The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12-month calendar should be developed to clearly target specific dates for product introductions and promotional activity.

Remember to include the following:

  • Milestones
  • Implementations and timelines
  1. Summary

The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it is worth pursuing as an organization (RRW). This section should be no longer than one page.

Remember to review the grading criteria as you write the plan to ensure you address all needed elements.

Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout. For more information on modeling the buying process, refer to your textbook.

Write an 8–10-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.

 

By Wednesday, December 2 2015,

STRICT GUIDELINES

No Plagarism Allowed- Original Work only- work will be run through antiplagarism tool

All references must be cited in the appropriate areas within the paper using APA

Valid URLS for each reference

Company should be US based and all questions addressed and answered.

This assignment is worth 300 points and will be graded using a rubric. Download and read the rubric to understand the expectations. See attachment

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Select a publicly traded corporation for which you would like to work or are currently working.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

  1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
  2. Analyze the five (5) forces of competition to determine how they impact the company.
  3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
  4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
  5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
  6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
  7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
  8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
  9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
  10. Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
  • Identify how the six segments of the general environment affect an industry and its firms.
  • Identify the five forces of competition.
  • Analyze the external environment for opportunities and threats that impact the firm.
  • Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
  • Identify various levels and types of strategy in a firm.
  • Predict ways in which corporate governance will affect strategic decisions.
  • Assess the relationship between strategy and organizational structure.
  • Use technology and information resources to research issues in business administration.
  • Write clearly and concisely about business administration using proper writing mechanics.

Identify resources needed for the proposed solution’s implementation and how you plan to gather and incorporate them.

Continue working with topic of Collaborative Teams – Complete the Health Care Change Project Matrix in the Materials section of the classroom using below criteria:

 

Describe the methods to be used to implement the proposed solution as follows:

 

  • Develop a detailed plan for implementing the proposed solution.
  • Incorporate a change theory to develop the implementation plan and explain how it is used to develop the plan.
  • Identify resources needed for the proposed solution’s implementation and how you plan to gather and incorporate them.
  • Discuss the feasibility of the implementation plan.

 

Format your matrix consistent with APA guidelines. Include a minimum of 4 scholarly references.  Include an APA formatted title and reference page.

 

Submit the assignment via the Assignment Files tab.

NOTE: Submit only the Health Care Change Project Matrix, not a separate paper.

 

Note. Points are awarded based on the quality of the content submitted and the degree to which assignment expectations are met.

Analyze a market environment with tacit collusion, including deterrents from entry.

Imagine that you are the owner of a firm. You would like your firm to enter the market in an area where there is imperfect competition and possible tacit collusion. Analyze the market environment to determine whether or not it would be a wise strategy for you to enter the market.

 

Write a three to five (3-5) page paper that answers the following:

  1. Analyze a market environment with tacit collusion, including deterrents from entry.
  2. Evaluate the profitability of entering the market.
  3. Examine how the time horizon affects the profitability of entering the market.
  4. Determine whether or not you should enter the market and justify your answer.

 

 

Thank you

Attachments:

1576395216.docx

Explain the purpose assessment serves when placing English language learners in appropriate educational programming.

Assessment and Placement of English Language Learners

After reading Chapter 4, write a two-page Reflection Paper addressing the following items:

  • Explain the purpose assessment serves when placing English language learners in appropriate educational programming.
  • There are several challenges that emerge as we assess English language learners. Describe two of those challenges.
  • Identify and defend solutions to the challenges you described.

The Paper

  • Must be two to three double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least two scholarly sources (e.g., teacher resource book, journal article, professional website) in addition to the course text.
  • Must document all sources in APA style, as outlined in the Ashford Writing Center.
  • Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Explain the principal theories of leadership and motivation, and describe the fundamental considerations in managing and motivating individual and group behavior.

The 20th and 21st centuries have produced many business leaders, such as corporate giants like Jack Welch of GE, Daymond John of FUBU, Steve Jobs of Apple, and Herb Kelleher of Southwest. In addition, many hip-hop moguls have risen to prominence, such as Sean Combs, aka P Diddy, of Bad Boy Records; Russell Simmons, founder of Def Jam; and Sean Carter, aka Jay Z, of Rock Nation.

 

Regardless of their business models and industries, organizational leaders are expected to create realistic visions for their companies and the people that they guide. However, such visions often result in vastly different leadership styles. Therefore, experts have concluded that there is no one best leadership style geared towards guiding employees and companies to accomplishing organizational goals.

 

Using the Internet and Strayer databases, research your favorite senior executive (CEO, CFO, COO, Director, President, Founder, etc.) from any organization that has made a strong impact on his or her industry (fashion, music, food, banking, technology, automotive, etc.).

 

Write a six to eight (6-8) page paper in which you:

  1. Describe the overall leadership style(s) of your chosen senior executive.
  2. Analyze the organizational structure and culture of the company your chosen executive has led, or is currently leading, and determine the company’s approach to human capital management and employee development. Next, explain whether or not you believe your chosen senior executive’s leadership approach has enhanced workplace productivity and the shared vision of the organization. Provide one to two (1-2) examples of your chosen senior executive’s actions to support your response.
  3. Evaluate the effectiveness of your selected leader’s performance, based on his or her ethical conduct and effective communication. Next, determine whether the chosen leader was successful in motivating and empowering his or her employees and gaining customer loyalty.
  4. Determine three (3) best practices that other organizational leaders can use in order to motivate employees and transform their company, based on practices that you believe made your chosen leader successful at his or her company and within his or her industry. Support your rationale with an explanation of the potential benefits that other business leaders may reap from your chosen best practices.
  5. Use at least five (5) quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

  • Explain the multiple aspects of the managerial planning process and the application of various business- and corporate-level strategies.
  • Analyze the importance of ethical behavior to an organization’s culture and the new ethical dilemmas created by globalization.
  • Determine viable organizational structures by addressing the key considerations in organizational structure, applying the process of division of labor, and adapting basic structural formats.
  • Explain the principal theories of leadership and motivation, and describe the fundamental considerations in managing and motivating individual and group behavior.
  • Describe actions to improve communications, manage conflict, develop strong organizational culture, and improve the ethical behavior in organizations.
  • Use technology and information resources to research issues in management concepts.
  • Write clearly and concisely about management concepts using proper writing mechanics.

Discuss each single one of the main risk factors that should be allowed for (in addition to WACC) in order to determine the appropriate required return on this capital investment opportunity.

China is a manufacturing superpower. Assume that you are CFO of an automobile manufacturer looking to build a US$  800 million plant in China. You are discussing this project with your spouse, who is intelligent, but has no background in finance.
1. Your discussion should begin with a clear and logical step-by-step explanation of the theory behind the concept of “required return” on proposed capital investments. Explain how cost of equity, cost of debt, WACC, and allowances for various risk factors are involved in determining the “required return” on proposed international capital investments.  Please write at least one paragraph for each step in the WACC process.
2. Discuss each single one of the main risk factors that should be allowed for (in addition to WACC) in order to determine the appropriate required return on this capital investment opportunity. Update for changes in government and policy in the past 12 months.  Do these changes increase or decrease risk?  Is the overall risk for each element low, medium, or high.?
3. Make a reasonable estimate of the required return, starting with a 12% weighted average cost of capital for the U.S. auto manufacturer, and adding reasonable estimated percentages for each of the separate risk elements you can foresee. Write a paragraph for each risk factor, justifying your choice of t5he numerical addition to risk.