Author: chris

Write a four page literature review on your selected topic. Ensure your literature review has the following:

Introduction: Provide an overview of the topic. Explain why the question is important and a brief description of the research design. State the purpose of conducting the literature review. Discuss major trends in the field. Explain how the literature review will be organized.

Body: Discuss the current status of the topic. Organize this section according to the previously mentioned themes or something similar. Discuss relationships that may exist in the literature.

Conclusion: Highlight major points discussed in the previous sections. Be sure to relate the information back to the purpose and relevance of the research.

 

Include a minimum of five sources. Three of the sources must be from peer-reviewed journals. Use and follow APA style for this assignment.

1. Pick a video game and play it. Really. It can be a game you own or can borrow, or it can be a game online. (Don’t get yourself in trouble if this is an issue for you – chose the other option!)

Write an essay telling me:

1. The name of the game (2 pts)
2. Why you played it (3 pts)
3. Describe 3 artistic features of the game. (9 pts. This isn’t about story or character, it should the visual art and how it is used in the game.) Most importantly, relate the visual art of the game to something we have seen and read in the book. If there is no way to relate the game to what we have studied in the book this is probably not a good choice.
4. Style and grammar (5 pts)
5. Over 750 words (1 pt)

Should be a total of 750-1000 words.

I would like you to use the 5 paragraph essay format for this assignment:

1. First Paragraph -An introduction to the game/work you chose and three brief reasons why you like the game/work relating to the course both in the lessons and from the book .
2. Second Paragraph – Develop the first reason you like the work – use examples from the book and from the lessons. Relate the game/work to your personal experience as much as you chose.
3. Third paragraph – Develop the second reason you like the work – use examples from the book and from the lessons. Relate the game/work to your personal experience as much as you chose.
4. Fourth paragraph – – Develop the third reason you like the work – use examples from the book and from the lessons. Relate the game/work to your personal experience as much as you chose.
5. Fifth paragraph – Draw all three reasons together and concludes the essay with an observation or discussion which is relevant to topics which you presented earlier.

Please cite all of your sources including websites and print materials.

This assignment is worth only 20 points

DUE: MONDAY, DECEMBER 1 BY 11:59 P.M. TO THE D2L DROPBOX

Instructions:
Follow the directions for each problem.

Use JMP for all calculations. Answer the questions thoroughly by showing your JMP outputs. If your JMP outputs are not submitted then you will not receive full credit on the problem.

You will upload ONE file to the D2L Dropbox. It will consist of a Word/PDF/other file format document containing all of your work and JMP outputs. This is the only file that should be uploaded to D2L. While your JMP file used in Problems 1 & 2 does not need to be uploaded, your instructor/TA reserves the right to ask you for this file to verify your work.

In your Word/PDF/document organize your responses by clearly numbering the problems and sub-parts in order.

It is okay to work with other students. However, each student’s project submission must be a product of his or her own solutions to the problems. Any projects that are the same will NOT BE GRADED.

Please do not hesitate to contact your instructor or TA if you have any questions about the project. Questions should be asked in a timely manner, not at the last minute!

This project is out of 50 possible points, with 2 bonus points built into Problem 4.

There are 3 data sets you will use with regard to this project:
On Problems 1 and 2, you will create your own data set of 45 gas station prices (regular, unleaded gasoline).

On Problems 3 and 4, please use the data file HousesProject.jmp, which consists of a random sample of 24 houses for sale in the area around UWM. Variables are: list price of the home (the column called “Price”), the number of bedrooms (the column called “Beds”), and square feet (the column called “SquareFeet”).

On Problem 5, please use the data file Titanic.jmp. In this data file is a two-way table that compares economic status to whether or not the passengers survived the sinking of the Titanic.
Problem 1: (11 points) We are going to explore the price of regular, unleaded gasoline in the Milwaukee area.

What is the population of interest?

Find the gas prices of regular, unleaded gasoline at 45 gas stations in the Milwaukee area. You can do this using the suggested websites below or you can drive around and record prices. Note that these websites typically report results in terms of cheapest gas prices first. Please take this into consideration when generating your sample of 45 gas stations, which should theoretically be a random sample.
AAA: http://aaa.opisnet.com/index.aspx (Click on the “Automotive” tab along the top. Then along the left hand side click on “Fuel Prices”. On the next screen click on “Launch Finder” under the heading “Fuel Price Finder”)
milwaukeegasprices.com or gasbuddy.com

In your Word/PDF/document please indicate the source of your gasoline prices (website used, did you drive around, how did you randomly select 45, etc.).

There is no need to upload your JMP file to D2L. However, your instructor/TA reserves the right to request you to provide this file, so please keep it saved.

In JMP, construct a histogram of the regular unleaded prices of gasoline. Describe the distribution by giving its shape, center, and spread according to the histogram.

Have JMP produce the following summary statistics:
Mean
Standard deviation
Median
The first quartile,
The third quartile,

Problem 2: (17 points). We are interested in estimating the mean price of unleaded gasoline in the Milwaukee area. Please answer the following questions:

Using the data from Problem 1, have JMP determine the 99% confidence interval for the mean gasoline prices. Report your answer as an interval of prices rounded to two decimal places.

Give an interpretation of this confidence interval.

AAA lists out that the average price of gasoline in the Milwaukee area last month was $2.51. According to your data, can we say there is a significant difference in the mean gasoline prices compared to last month?
State the null and alternative hypotheses.

Describe the assumptions of this hypothesis test to determine if the test statistic you are using is appropriate. Fully explain. Below are the four items you should comment on:
Does the Normality (or non-Normality) of your data set matter? Why or why not?
Is the population standard deviation, , known or unknown?
If is known, state what it is. If is unknown, state what we are using to estimate it.
Which distribution should we use to model probabilities related to the hypotheses?

Determine the p-value using JMP. Below are two suggested ways of doing this:
JMP’s Test Mean function
JMP’s Distribution Calculator: This can be found via Help >> Sample Data >> Teaching Scripts >> Interactive Teaching Modules >> Distribution Calculator

Make a decision and state your conclusion to the hypothesis test in context of the original problem. Use a significance level of (i.e. 1% significance level).

Compare the results of your significance test to the 99% confidence interval for the mean gasoline price per gallon. Does the conclusion in part (iv.) still hold for the confidence interval? Fully explain.

Part (c) of Problem 2 is used to test your Quantitative Literacy and will be graded on the following rubric:
Assessment Rubric (points)
Learning Outcome Assessment Item 3 2 1
Students will recognize and construct mathematical models and/or hypotheses that represent quantitative information.
State the null and alternative hypotheses to determine if there are significant differences in the mean price of gasoline. Skillfully converts relevant information into an appropriate and desired hypothesis, including using proper notation. Completes conversion relevant information into a hypothesis but is only partially appropriate or accurate or uses improper notation. Completes conversion relevant information into a hypothesis but is inappropriate or inaccurate.
Students will evaluate the validity of these models and hypothesis.
Describe the assumptions of this hypothesis test to determine if the test statistic you are using is appropriate. Accurately explains all 4 of the 4 bullet points listed above. Accurately explains 3 of the 4 bullet points listed above. Accurately explains 1 or 2 of the 4 bullet points listed above.
Students will analyze and manipulate mathematical models using quantitative information.
Determine the p-value of this significance test using JMP. Analyses are attempted and all are successful to answer the problem. Analysis of the JMP output is clearly and concisely communicated. Analyses are attempted but are only partially correct in answering the problem or analysis of the JMP output is not given. Analyses are attempted but are incorrect in answering the problem.
Students will reach logical conclusions, predictions, or inferences.
Make a decision and state your conclusion to the hypothesis test in context of the original problem. Rejection or failure to reject the null hypothesis is correctly communicated, including reason for decision.
Provides correct conclusion in proper context. Rejection or failure to reject the null hypothesis is correctly communicated, including reason for decision.
Conclusion is not in proper context or is incorrectly stated. At attempt at a decision and conclusion is made but both draw incorrect conclusions on what the information means.
Students will assess the reasonableness of their conclusions.
Compare the results of your significance test to the 99% confidence interval for the mean gasoline price per gallon. Does the conclusion in part (iv.) still hold for the confidence interval? Uses the quantitative information effectively as a basis for deep and thoughtful judgments in context. The numerical results of the confidence interval are explicitly connected to the result of the significance test. The connection between the 99% confidence interval and our hypotheses at the 1% significance level is properly made. Uses the quantitative information correctly but deeper connections between the confidence interval and the significance test are not made. Uses the quantitative information incorrectly or does not provide contextual basis for the conclusion. Connections between the confidence interval and the significance test are not made.
Problem 3: Using the JMP data set HousesProject.jmp, we want to determine if there is a significant difference in the mean price of a 3-bedroom home compared to the mean price of a 4-bedroom home.
Give the summary statistics for the price of a 3-bedroom home versus a 4-bedroom home. The easiest way to generate this is to go to Analyze >> Distribution and use “Price” in “Y, Columns” and Use “Beds” in the “By” window.

Create a side-by-side boxplot comparison between the price of 3-bedroom versus 4-bedroom homes. The easiest way to generate this is to use Graph Builder. Go to Graph >> Graph Builder and drag “Price” into the Y area and “Beds” into the X area. Then click on the boxplot icon along the top. Comment on the spread of the distributions and also on the medians of the distributions.

Is the mean house price for a 3-bedroom home significantly less than the mean house price for a 4-bedroom home?
State the null and alternative hypotheses.
Use JMP to produce an output to test the difference in the means. Identify the appropriate p-value on the output.
Make a decision on the test at a significance level of .
State your conclusion to the question above in context.

Give the 95% confidence interval from the JMP output you used in part (c).

Problem 4: Using the JMP data set HousesProject.jmp, we want to determine if the size of the house (SquareFeet) can predict the list price (Price) of the home.

Produce a scatterplot of Price (y axis) versus SquareFeet (x axis). Describe the form, direction, and strength of the relationship between Price and SquareFeet. Note any potential outliers.

Using JMP, estimate the correlation coefficient between Price and SquareFeet.

(Optional – worth 0.5 bonus points) Determine the simple linear regression line to predict Price using SquareFeet. In the JMP output is the relationship significant at the 5% level? Justify your answer.

(Optional – worth 0.5 bonus points) What is the slope ? Give the interpretation of what it means about the Price with respect to SquareFeet.

(Optional – worth 0.5 bonus points) Using the regression equation, predict the price of a 2000-square-foot home.

(Optional – worth 0.5 bonus points) What percent of the variation in Price can be explained by this regression equation?

Problem 5: In 1912 the British luxury passenger ship Titanic struck an iceberg and sank on its way to New York City. Think of the Titanic disaster as an experiment in how the people of that time behaved when faced with death in a situation where only some can escape, and consider the passengers from the data file Titanic.jmp as a sample from the population of their peers. We want to determine if economic status and survival are independent.

Survival Status
Economic Status Died Survived
Highest 117 187
Middle 526 186
Lowest 163 112

State the null and alternative hypotheses.

Produce a contingency table output in JMP. In this table, have JMP display the “Count,” “Expected,” and “Cell Chi Square” values.

Give the p-value and the decision from the test at the 5% significance level.

What do you conclude from this significance test at the 5% level? State your conclusion in the context of the problem.

Project Evaluation

• After completion of the project, describe how your group advanced this organization (this may be more or less similar to what you wrote in the Community Service Organization section). Depending on your project selection, you may provide a formal evaluation of the organization’s strengths and areas of improvement for volunteering, discussion about how your project advanced the organization after your group completed the project, etc.

• Assessment of obstacles, conflict, challenges of group project

• Measure outcomes of group project using criteria established (and reassessed)

• Provide a “summary” report with recommendations for future projects (as if another small group were to plan/implement this exact service project)

Below is a list from which you will select one topic for the Week Two assignment, another topic for the Week Three assignment, and a third topic for both the Outline of the Final Paper and the Final Paper.  The topic you select for your Outline of the Final Paper and this Final Paper must be different from the topics you select for the Week Two and Week Three assignments.

The topics include:

• What do twin and adoption studies tell us about the effects of nature (i.e., genetic influences) and nurture (i.e., environmental influences) on human development? Select at least one of the main domains of human development (physical, cognitive, or social-emotional) for your answer.
• How much credit or blame do parents deserve for the way we are? Select at least one of the main domains of human development (physical, cognitive, or social-emotional) for your answer.
• To what extent are the lives of adolescents and young adults shaped by parental and peer influences?
• Why do we have a need to belong (to affiliate with others)?
• How do our bodies and minds change from early to late adulthood?
• What are the factors that affect our well-being as middle aged and older adults?
• Why are some people attracted to members of their own sex whereas others are attracted to members of the opposite sex?
• How do memory and intelligence change as we age?
• Does an infant’s temperament shape his/her cognitive and socio-emotional development?
• Are babies pre-wired for survival?
• Are adolescents more likely to engage in risk-taking behavior than older adults?
• Can physical exercise affect cognitive performance in old age? Consider the time of occurrence of physical exercise (i.e., earlier in life or during old age) in your answer.
• Are there personality traits related to longevity?
• Does bilingualism improve brain functioning?
• Why do students in the United States tend to under-perform in math and science?

Once you have chosen your topic, examine the various theories of human development learned in the course and choose one or two that best assist you in understanding the issues involved in your topic. In your assignment address the following:

• Identify some of the major domains of human development and how they are impacted.
• Examine the physical, biological, emotional, cognitive, and/or social factors that are affected.
• Identify the stages of development that are affected and describe the cultural and historical perspectives of partitioning the lifespan that influence the interpretations of the available data on the topic.
• Describe the influences of family, culture, and environment and the roles they play.

Be sure to examine the available research in human development before completing this assignment.

Writing the Final Paper

The Final Paper:

1. Must be eight to ten double-spaced pages in length (excluding title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   1. Title of paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
   1. You may use the introduction you developed during the Week Four assignment or a revised version if changes are deemed necessary.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
   1. Conclude with an answer to the selected question. Did the evidence you surveyed answer the question satisfactorily?
   2. Include an analysis of the strengths and weaknesses of the available evidence.
   3. Illustrate how each source fits specific sections of your Final Paper. The goal is to demonstrate that supporting evidence exists for statements that are made in the paper.
   4. If possible, suggest the course that future research should take if answers to the selected question are deemed less than conclusive.
6. Must use at least five scholarly sources, all of which must come from the Ashford University Library or Google Scholar.
7. Must summarize each article including the purpose of the investigation, its methodology, and results.
   1. Rely on the brief summaries of the articles (including the purpose of each investigation, its methodology and results) that you developed during Week Four to construct an organized summary of the scientific evidence that answers the question you selected.
   2. If possible, select peer-reviewed articles that summarize the evidence available in a given field of study (e.g., meta-analysis combines the findings of different studies to uncover trends, commonalities and differences).
   3. Order the articles in the way you think you will discuss them in your paper. Then develop a summary of the scientific evidence that answers the question you selected.
   4. You may reference your textbook and other required materials from the course; however, these will not fulfill the resource requirement.
8. Must document all sources in APA style, as outlined in the Ashford Writing Center.
9. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
   1. You may use the reference section you developed in the Week Four assignment as the final page of the paper.

Ensuring delinquent youths receive adequate services when in detention is a crucial step in preventing recidivism. Examples of such services are education, vocational training, substance abuse treatment, and mental health treatment. While the treatment of a single disorder, such as alcohol dependence, is fairly straightforward, the treatment of co-occurring disorders is more complex and poses special challenges. The term “co-occurring disorders” refers to the presence of two or more disorders at the same time. A co-occurring disorder typically consists of a substance abuse issue and a mental health issue, but other combinations exist.

Tasks:

For this assignment, research co-occurring disorders, especially as they relate to youth in detention facilities, and present your findings in a 3- to 5-page paper. In particular, note which disorders are most commonly present at the same time.

In your paper, include answers to the following questions:

• What special problems do co-occurring disorders present to detention facility officials?
• Are co-occurring disorders classified in any particular way? Explain.
• What types of treatment methods are used to treat co-occurring disorders?
• What is the general prognosis for youth diagnosed with co-occurring disorders?

Submission Details:

1. Save the paper as M4_A2_Lastname_Firstname.doc.
2. By Wednesday, December 2, 2015, submit your paper to the M4: Assignment 2 Dropbox.

 

Assignment 2 Grading Criteria	Maximum Points
Researched co-occurring disorders and noted which disorders are commonly present at the same time.	8
Analyzed and explained the special problems that co-occurring disorders present to detention facility officials.	16
Analyzed and explained the ways in which co-occurring disorders are classified.	16
Explained the various types of treatment methods used to treat co-occurring disorders.	20
Analyzed and explained the general prognosis for youth diagnosed with co-occurring disorders.	20
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in the accurate representation and attribution of sources; and used accurate spelling, grammar, and punctuation.	20

Final Project: Project Plan
Due Week 10 and worth 300 points

This assignment consists of three (3) sections: a written project plan, a revised Gantt chart or project plan, and a project plan PowerPoint presentation. You must submit the three (3) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment for which it is written. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.

While taking all business and project parameters into consideration, make quality assumptions to support the following requirements.

Section 1: Written Project Plan
You are now in the final stage of the project plan development. All previous documentation will be combined into one (1) document that will serve as the statement of work for the project. Your goal is to have the project approved by the executive team and the venture capital group. The project plan is very detailed which is appropriate to accomplish the monumental task of implementation. However, the executive team is only interested in a ten (10) minute summation. Therefore, you also must create a compelling executive summary that is supported by your detail that convinces the executive group that your solution is optimal.
Write an eight to ten (8-10) page executive summary in which you provide a high-level technical overview of your project where you address the following:
Describe the scope of the project and control measures.
Describe the goals and objectives of the project.
Give a detailed, realistically estimated cost analysis of the entire project.
Relate the value of the project plan solution to the competitive advantage that information technology will afford your organization.
Provide all aspects of the information technology implementation into the project plan.
Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Include charts or diagrams created in MS Visio and MS Project as appendix of the Word document. Make reference of these files in the body of the Word document.

Section 2: Revised Gantt Chart / Project Plan
Use Microsoft Project or an open source alternative, such as Open Project, to:
Update the Gantt chart or project plan (summary and detail) template, from Project Deliverable 4: Infrastructure and Security, with all the project tasks.
Section 3: Project Plan PowerPoint Presentation
Additional to your detailed executive summary you must present your findings to the executive team and the venture capital group that, along with the executive summary, will convince the group that your solution is optimal.
Create a ten to fifteen (10-15) slide PowerPoint presentation in which you:
Illustrate the concepts from your written report in Section 1 of this assignment.
Create bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.
Use a professional technically written style to graphically convey the information.

The specific course learning outcomes associated with this assignment are:
Demonstrate an understanding of existing and emerging information technologies and strategic impact on organizational operations.
Evaluate the issues and challenges associated with information technology integration.
Summarize the competitive advantage that information technology affords to organizations.
Use technology and information resources to research issues in information technology.
Write clearly and concisely about strategic issues and practices in the information technology domain using proper writing mechanics and technical style conventions.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
Points: 300 Final Project: Project Plan
Criteria
Unacceptable
Below 60% F Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
Section 1: Written Project Plan
1a. Describe the scope of the project and control measures.
Weight: 5% Did not submit or incompletely described the scope of the project and control measures. Insufficiently described the scope of the project and control measures. Partially described the scope of the project and control measures. Satisfactorily described the scope of the project and control measures. Thoroughly described the scope of the project and control measures.
1b. Describe the goals and objectives of the project.
Weight: 5% Did not submit or incompletely described the goals and objectives of the project. Insufficiently described the goals and objectives of the project. Partially described the goals and objectives of the project. Satisfactorily described the goals and objectives of the project. Thoroughly described the goals and objectives of the project.
1c. Give a detailed, realistically estimated cost analysis of the entire project.
Weight: 10% Did not submit or incompletely gave a detailed, realistically estimated cost analysis of the entire project. Insufficiently gave a detailed, realistically estimated cost analysis of the entire project. Partially gave a detailed, realistically estimated cost analysis of the entire project. Satisfactorily gave a detailed, realistically estimated cost analysis of the entire project. Thoroughly gave a detailed, realistically estimated cost analysis of the entire project.
1d. Relate the value of the project plan solution to the competitive advantage that information technology will afford your organization.
Weight: 10% Did not submit or incompletely related the value of the project plan solution to the competitive advantage that information technology will afford your organization. Insufficiently related the value of the project plan solution to the competitive advantage that information technology will afford your organization. Partially related the value of the project plan solution to the competitive advantage that information technology will afford your organization. Satisfactorily related the value of the project plan solution to the competitive advantage that information technology will afford your organization. Thoroughly related the value of the project plan solution to the competitive advantage that information technology will afford your organization.
1e. Provide all aspects of the information technology implementation into the project plan.
Weight: 5% Did not submit or incompletely provided all aspects of the information technology implementation into the project plan. Insufficiently provided all aspects of the information technology implementation into the project plan. Partially provided all aspects of the information technology implementation into the project plan. Satisfactorily provided all aspects of the information technology implementation into the project plan. Thoroughly provided all aspects of the information technology implementation into the project plan.
1f. 5 references
Weight: 5% No references provided Does not meet the required number of references; all references poor quality choices. Does not meet the required number of references; some references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices.
Section 2: Revised Gantt Chart / Project Plan
2. Update the Gantt chart or project plan (summary and detail) template, from Project Deliverable 4: Infrastructure and Security, with all the project tasks.
Weight: 15% Did not submit or incompletely updated the Gantt chart or project plan (summary and detail) template, from Project Deliverable 4: Infrastructure and Security, with all the project tasks. Insufficiently updated the Gantt chart or project plan (summary and detail) template, from Project Deliverable 4: Infrastructure and Security, with all the project tasks. Partially updated the Gantt chart or project plan (summary and detail) template, from Project Deliverable 4: Infrastructure and Security, with all the project tasks. Satisfactorily updated the Gantt chart or project plan (summary and detail) template, from Project Deliverable 4: Infrastructure and Security, with all the project tasks. Thoroughly updated the Gantt chart or project plan (summary and detail) template, from Project Deliverable 4: Infrastructure and Security, with all the project tasks.
Section 3: Project Plan PowerPoint Presentation
3a. Illustrate the concepts from your written report in Section 1 of this assignment.
Weight: 10% Did not submit or incompletely illustrated the concepts from your written report in Section 1 of this assignment. Insufficiently illustrated the concepts from your written report in Section 1 of this assignment. Partially illustrated the concepts from your written report in Section 1 of this assignment. Satisfactorily illustrated the concepts from your written report in Section 1 of this assignment. Thoroughly illustrated the concepts from your written report in Section 1 of this assignment.
3b. Create bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint.
Weight: 15% Did not submit or incompletely created bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint. Insufficiently created bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint. Partially created bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint. Satisfactorily created bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint. Thoroughly created bulleted speaking notes for your presentation to the executive board in the Notes section of the PowerPoint.
3c. Use a professional technically written style to graphically convey the information.
Weight: 10% Did not submit or incompletely used a professional technically written style to graphically convey the information. Insufficiently used a professional technically written style to graphically convey the information. Partially used a professional technically written style to graphically convey the information. Satisfactorily used a professional technically written style to graphically convey the information. Thoroughly used a professional technically written style to graphically convey the information.
4. Clarity, writing mechanics, and formatting requirements
Weight: 10% More than 8 errors present 7-8 errors present 5-6 errors present 3-4 errors present 0-2 errors present

The visual principle of gestalt, pioneered by German Max Wertheimer, is one of great importance in the design world. The statement, “The whole is different than the sum of its parts,” summarizes much of the gestalt theory. In this assignment, we’ll explore this statement in detail.

Choose a famous work of art. Look closely at the image and identify several of the individual elements within the image. Imagine the removal of one of these elements. How would the meaning of the image change? Remove a second. With two elements missing, how does the meaning change again?

In a brief 2-3 page analysis, identify the image you chose. Describe the meaning of the image as a whole. Then describe the meaning of the image as the first element is removed and again after the second is removed. What does this exercise show you how imagery can be used in media?

At the second meeting of the e-marketing team initiative, President Learner has selected you to formulate interactive marketing benchmarks, such as Web site features, online services, electronic data gathering, and software applications that permit personalized digital experiences. President Learner is especially interested in assuring the e-business that its successful “health care learning for the digital future” positioning strategy is well understood.

Develop a plan of 1,000–1,200 words for the use of interactive marketing benchmarks such as Web site features, online services, electronic data gathering, and software applications as critical success factors for e-marketing process/programs.

Consider the following for inclusion:

• Interactive marketing benchmarks: Web site designs, online features like instant messaging, and others
• Reference citations: The Web site or online reference source from which the benchmark is identified
• Description of e-marketing process/program critical success factor(s): The actual Cyber-Health e‑marketing advantages derived from incorporating the identified benchmark(s)

Provide a separate summary statement of how the content presents a comprehensive e-marketing process strategy for Cyber-Health.

Part II

Deliverable Length: 600–800 words

President Learner has received a call from the founder and previous CEO of Cyber-Health, Lucy Vision, Ph.D., who urgently wants to discuss the e-business’ click-and-order online marketing process as an important source of value for the company. President Learner is familiar with the process of identifying target customers and formulating a marketing mix (four Ps) as basic marketing process methods, and he has asked you to describe how the e-business performs those functions using online e-marketing processes.

Write 600–800 words addressing the following questions:

• Describe how the e-business in the scenario performs the process of identifying target customers and formulating a marketing mix (four Ps) using online e-marketing processes.
• Provide some examples of how marketing research processes are different in the e-marketing environment.
• Are social media an e-marketing option as well, considering your target markets?