Author: chris

The Written Report

You should include the following sections in your written report:

Executive Summary

Introduction

IMC Objectives

Market Analysis

Communications Strategy Plans

•Traditional Media

•Internet

•Direct Marketing

•Sales Promotion

•Public Relations (PR)

Conclusions

 

To expand, the content of each section should address the following:

 

IMC Objectives (Quantify)

Identify the brand and the principle objectives of the campaign and quantify where possible:

•Attract new customers

•Retain existing customers

•Branding objectives

•Marketing and corporate objectives

 

Market Analysis

A detailed analysis will provide the specific details for decision-making:

•SWOT

•Segmentation and Targeting

•Positioning

•Product/Service

•Customer Profile

•Marketing Channels

 

Communications Strategy Plans

Listed here are the typical options available that form the communications strategy mix – marketers must think about how they need to match competitors or provide novelty, each strategy requires a specific objective, a media strategy, a media plan, and a budget, these are described more fully below:

•Traditional Media

•Internet

•Direct Marketing

•Sales Promotion

•Public Relations (PR)

 

Communications Schedule

Using a calendar that covers the timeframe of the proposed IMC indicate when the specific elements of the communications strategy mix will occur – including:

•Launch dates

•Key events

 

Budget and Evaluation

Develop a list of the planned communications strategy mix and estimate the costs of each component

 

To elaborate further on the Communications Strategy Section there are numerous options; marketers should consider a mix of the following depending on the problem being addressed – you may wish to provide additional strategies that you feel are more relevant.

 

Each communications strategy (e.g. a traditional media campaign involving a print ad in a magazine) requires:

•Specific Objective

•Media strategy: Big idea, Message, Copy, Visuals

•Media Plan: Reach and Frequency

•Budget: How much will this cost?

 

 

Traditional Media

A paid for, mass-mediated, attempt to persuade, use to build brand identity, this is a big investment:

•Television, Print and Radio

 

Internet

As advertising became more expensive and the Internet grew – online communications have become a cost effective option with the added benefit of being measurable (closed-loop marketing) – this area has become highly specialized:

 

•Search engine optimization (SEO) strategy: Google AdWords

•Online advertising: Banners, reciprocal links

•Social media: Facebook, Twitter, YouTube, Pinterest, Instagram…

•Website

 

Direct Marketing

Direct marketing evolved from the catalog business, which involved gathering customer information – this approach is data base driven and is used to send personalized messages either by mail, phone, email or text messages, inviting a direct response. There is an important role for direct marketing in branding as it facilitates relationship building and customer retention. This is becoming integrated into a web campaign. Direct marketing might include:

•Post cards

•Personalized mailings

•Emails concerning special offers

•Newsletters

 

Sales Promotion

Alongside traditional advertising, there are many options for communicating with customers and building positive associations with the brand – sales promotion is growing in popularity and can be incorporated into a direct marketing piece such as a postcard or email. Sales promotion is instant demand stimulation, it creates a perception of greater value through contests and samples, it compliments the longer term advertising campaign, it motivates trial use, and encourages larger purchases or stimulates a repeat purchase.  Sales promotion is helpful when launching new products and new product samples can be attached to existing brands.  Problems arise because frequent sales promotions alter price perceptions and encourage consumers to become “deal-prone”. Examples include:

 

•Consumers:  Coupons, price-off, gift with purchase, contests, samples, mail sampling, newspaper sampling, on-package sampling, mobile sampling

•Trade/Business: Training, allowances, incentives, trade shows

•Internet: New opportunities for contests and trial subscriptions

 

Public Relations (PR)

PR is a communications function used to promote understanding between an organization and its various stakeholder groups. PR is a critical component of brand building and generates publicity for the brand, helps solidify the public’s opinion of the brand and defines the brand; seamlessly.

 

Public relations involves:

•Creating publicity; buzz, viral messages

•Building media relations

•Corporate communication (issues management, community relations, government relations, industry relations)

•Building employee relations

•Maintaining financial/investor relations

•Crisis management

•Image building

•PR deals with what is difficult to control; but a company can be prepared

•PR amplifies the effects of other communications strategies

 

The tools of PR include:

•Press releases

•Feature stories

•Company newsletters

•Press pack

•Interviews and press conferences

•Sponsored events

 

Your final report should be about 10-15 pages, please use the APA format for your paper and references. Keep in mind that you should use a professional writing style, this should be based on business English, and involve the correct use of marketing terminology. Use tables to summarize your information – a report is more likely to be implemented effectively if it is brief, but sufficiently detailed, clear and relevant. Remember to experiment with the Demand Metric Tools that are included in the Week 6 lecture, these may give you some ideas for organizing your campaign. For each of your communications strategy plans you should identify a specific objective, a media strategy, a media plan, and a budget. You are asked to provide the five typical options that form the communications strategy mix – mark

Suppose the image below is your company’s network diagram after a merger and you have recently added access controls to your network. The CSO would like to:

• Change the internal network address to incorporate variable length subnet mask (VLSM) with EIGRP routing protocol.
• Set up all of the accountants on a separate VLAN.
• Create a VPN connection to allow accountants to access the accounting database from their home.

Write a two to three (2-3) page paper in which you:

1. Re-create the diagram provided in the assignment summary using VLSM, through the use of graphical tools in Microsoft Visio or an open source alternative such as Dia. (The starting address is 172.16.0.0.) Note: The graphically depicted solution is not included in the required page length.
2. Specify the commands that you would use to set up the routers to use EIGRP.
3. Outline the requirements to set up a VLAN and VPN access for the accountants.
4. Specify the VLAN assignment, and incorporate a Spanning Tree protocol into your design to eliminate loops.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
• Include charts or diagrams created in Visio or an equivalent such as Dia. The completed diagrams / charts must be imported into the Word document before the paper is submitted.

The specific course learning outcomes associated with this assignment are:

• Describe and implement Virtual Local Area Networks (VLANs) on a computing network.
• Compare and contrast dynamic routing, distance vector routing, and link-state routing protocols.
• Use technology and information resources to research issues in Internetworking.

Write clearly and concisely about basic internetworking using proper writing mechanics and technical

In this assignment you will summarize and analyze the essential elements of the Christian worldview and reflect on implications for your own worldview.

Write a 1,250-1,500-word essay using at least two course resources (textbook, lectures, the Bible) and at least two other sources from the GCU Library to support your points. Remember, the Bible counts as one reference regardless of how many times you use it or how many verses you cite.

Begin your paper with an appropriate introduction, including a thesis statement to introduce the purpose of the paper.

Organize your paper with the following sections using the seven underlined titles for subheadings.

The Christian Worldview: Describe the beliefs of the Christian worldview with regard to the following components corresponding to Topics 2-5. Write at least one paragraph for each component using the underlined title for a subheading.

God: What is God like? What are God’s characteristics? What is his creation?

Humanity: What is human nature? What is human purpose? What is the root cause of human problems?

Jesus: What is Jesus’ true identity? What did Jesus do? Why is Jesus’ identity and work significant for the Christian worldview?

Restoration: What is the solution to human problems according to the Christian worldview? What role do grace and faith play in Christian salvation? How do Christians think that the transformation of self and society happens?

Analysis: Analyze the Christian worldview by addressing each of the following questions:

1. What are the benefits or strengths of Christian belief?
2. What is troublesome or confusing about Christianity?
3. How does Christianity influence a person’s thinking and behavior?

Reflection: Reflect on your worldview by answering one of the following questions:

1. If you are not a Christian, what similarities and differences are there between your worldview and the Christian worldview?
2. If you are a Christian, how specifically do you live out the beliefs of the Christian worldview?

Conclusion: Synthesize the main points, pulling the ideas of the paper together.

References

Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

art I: Explain the law school “tier” or stratification system. Look up a law school, preferably one you would like to attend. What tier is it in? Does the tier make a difference for you in choosing a law school? Why or why not? (If you aren’t going to law school, pretend you are.)

Part II: Now summarize the stratification of the legal profession (one good paragraph on each strata). If you are going to practice, in which strata do you see yourself? Why?

You are required to cite your text and do some outside research and also to cite your references to receive full credit for this assignment. Your initial postings should be 500 words in length.

Select a well-known company and a product or service that is produced by that company (be sure to avoid products that are simply purchased by the company and sold to the company’s customers, which is often the case at many retail stores).
In a 3- to 4-page Microsoft Word document, respond to the following:

Provide a brief description of the company that you have selected and the product or service that you are analyzing.
Discuss what quality means for this product.
Perform a SWOT analysis of the organization.
Select a method for focusing the organization’s attention on quality.
Explain what elements of a quality culture are lacking (and needed) by the organization.
Identify who the customers of the organization are (remember to consider whether there could be internal customers in addition to external customers, although this will not be the case with every organization).
Recommend a method of implementing changes that are needed based on the needs of the customer.
Recommend potential strategic alliances that can improve quality for the organization.

Support your responses with examples.

Cite any sources in APA format.

1. List specific changes that Apple has made to its Code of Conduct in recent years. Provide at least one (1) example of each change.
2. Explain the identified changes to the suppliers in such a way that they will understand the standards that Apple requires in order to maintain their relationship with the company.

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Compare and contrast the functionalist, conflict, and interactionist theoretical approaches to the study of society. How does each approach view society, the individual, social order, and social change? Your textbook analyzes sports in terms of various perspectives. Using the analysis of sports as a model, analyze the role of television from the functional, conflict, and interactionist approaches.

 

C. Wright Mills invented the term sociological imagination. In your own words, what is the sociological imagination? Select an article from a news magazine (such as Time or Newsweek) that describes conflicts and the changes that are taking place in a community. Describe these conflicts and changes. How can the sociological imagination help us to understand them? Be sure to provide your mentor with full bibliographic information for the article you have chosen so that she or he can locate and read the article. 

Explain the process, purpose and importance of stakeholder assessments.

 

Conduct a stakeholder assessment of a project you have worked on in the past.  If you do not have project experience, you may use a well-known project from the media.

 

List each of their stakeholders, decribe their roles, and indicate the level of communication the PM should have with them.

Write between 750-1,250 words (approx 3 – 5 pages).

Use at least three references from outside course materials.

repare a paper that addresses the following requirements:

• Analyze and evaluate the implications of 3–5 major initiatives associated with healthcare reform on the designing and planning of 21st century healthcare information systems.
• Evaluate the challenges associated with each trend and ways to overcome them.
• Include an assessment on the impact the each initiative may have on the following:
  • Leadership, governance, and the role of a healthcare chief information officer (CIO)
  • Strategic health management information system (HMIS) planning and organizational culture
  • Characteristics and capabilities of an enterprise resource planning system
• Review legislation and regulations that could influence the implementation of health information management systems.
• Explain how CIOs might assess the merits of each initiative on vision, mission, and strategy.
• Predict the global trends in the adoption of major standards and use of HMIS over the next five years.

Requirements:

• Your paper should be 8-10 pages in length and conform to CSU-Global Guide to Writing and APA Requirements.
• Include at least four scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.
• Remember, you must support your thinking/opinions and prior knowledge with references. All facts must be supported. In-text references used throughout the assignment must be included in an APA-formatted reference list.

Research Paper on Racial Profiling

 

– minimum of 10 – 12 pages in APA format (approximately 3,300 – 3,900 

 

• There must be 10 or more source documents used, cited, and referenced.

 

The Final Research Project will present research relating the responsibilities of a critical thinker to contemporary society. In this assignment, you will do the following:

 

• Research one aspect of a contemporary social problem.
• Define the problem.
• Propose a possible solution for the problem.
• Create an argument that supports your thesis position. You should take on the perspective of a critically thinking researcher. The argument must present a thesis statement and evidence to support the thesis statement.
• Evaluate the ethical outcomes that result from the position you take on the issue and explain how those outcomes would influence society and culture.
• Interpret statistical data from at least two peer-reviewed scholarly sources.
• Evaluate evidence using the following standards: validity, reliability, and bias related to the chosen topic and accurately identify strengths and weaknesses.