Directions: Please answer each of the following questions and provide examples from the text, if applicable.  Each response should be at least two paragraphs in length composed of five to seven sentences and be written in complete sentences.

 

 

 

1.      List three guidelines to follow in order to avoid ethical lapses when conducting research.

 

 

 

2.      List the three major disadvantages of Internet search engines, then briefly describe other electronic research tools that overcome those shortcomings.

 

 

 

3.      Describe the elements of a formal business plan.

 

 

 

4.      Explain the three basic categories of analytical business reports and provide at least one example of each type.

 

 

 

5.      Describe the general function of internal proposals, and provide at least one example to illustrate.

 

 

 

6.      What four topics are commonly covered in the introduction to a business proposal?  Briefly explain each one.

 

 

 

7.      Briefly explain how a wiki can help teams and other groups, and describe at least three points wiki contributors should keep in mind to increase their effectiveness.

 

 

 

8.      Discuss six principles to keep in mind when designing visuals regarding the aesthetic and symbolic aspects of graphic art.

 

 

 

9.      Briefly explain the difference between descriptive titles and informative titles for visuals and provide an example of each.

 

 

 

10.    Describe six strategies (in addition to using the AIDA format) for strengthening your argument in business proposals.

 

 

 

 

 

PART II: Journal

 

 

 

Write a three page APA-formatted paper in which you describe a time in which a company that you either are familiar with personally or read about in case studies used graphics or charts to explain and communicate instead of writing.  What was the outcome?  Why would one select this method over formal business writing?  Explain and describe your viewpoint and cite at least two scholarl

Explore the “About Us” area of the Walden home page (http://www.waldenu.edu/about), paying particular attention to Walden’s Vision and Mission, which state:

Mission

Walden University provides a diverse community of career professionals with the opportunity to transform themselves as scholar-practitioners so that they can effect positive social change.

Vision

Walden University envisions a distinctively different 21st-century learning community where knowledge is judged worthy to the degree that it can be applied by its graduates to the immediate solutions of critical societal challenges, thereby advancing the greater global good.

Reflecting on these resources, consider what Walden’s mission, vision, and outcomes mean to you and how they relate to your professional goals and development. With these thoughts in mind, Write a 1- to 2-page paper in which you:

• Describe your professional goals and identify how your studies at Walden will help you to achieve them.
• Choose one particular goal described in the first part of your paper and elaborate on how this goal will affect your development as a scholar-practitioner at Walden.
• Identify how your role as a scholar-practitioner will help you to become an agent of change and

The system of federalism was instituted with the writing and authorization of the Constitution in 1787. In dividing power between states and the national government, federalism has undergone challenges to the placement of power. Should power reside primarily in national or in state government? The Civil War was the most dramatic challenge to the placement of power. Southern states argued, under the leadership of John C. Calhoun, that states’ power superseded national power, while northern states, under the leadership of President Abraham Lincoln, stressed the need for union under the leadership and direction of the national government.

In the more than two hundred years since the Constitution’s adoption, there have been many changes to the meaning of federalism, with power shifting between state and national governments. In the twentieth century, the shifts of power became largely associated with the national government’s ability to provide increased funding sources. With more funding available, the national government has expanded its impact on all areas of state governments. This increased power has had many advocates and many detractors, each with strong justifications.

Research federalism using your textbook, the Argosy University online library resources, and the Internet. Write a paper on federalism. Structure your paper as follows:

• Define federalism.
• Explain three advantages of federalism.
• Explain three disadvantages of federalism.
• Identify and describe at least two ways in which American federalism has changed since the ratification of the Constitution.
• Discuss one advantage or disadvantage of federalism most relevant to you.
• Describe the relationship between contemporary politics and trends in the size and power of the federal government.

Write a 2–3-page paper in Word format. Apply APA standards for writing style to your work. Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.

By Sunday, January 31, 2016, deliver your assignment to the M2: Assignment 2 Dropbox.

 

Assignment 2 Grading Criteria	Maximum Points
Significant advantages and disadvantages of federalism are identified and explained.	20
Significant changes in American federalism are identified and explained.	16
Impact of federalism to your life is identified and discussed objectively.	12
Impact of size and power of the federal government of contemporary politics is accurately identified and explained.	20
Statements are supported by reasons and research information.	12
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

Assignment 3: LASA 1: Whole Foods Market, Inc. and MyAccountingLab

Review Whole Foods Market, Inc’s 2010 Annual report, company information and investor information(see the link: Whole Foods Market, Inc. Investor Relations in the webilography) and write a 5-7 page paper following APA guidelines which addresses the following:

1. Summarize the company’s financial performance for 2010. Do you think they satisfied stockholder expectations? Why or why not?
2. Explain three business risks or threats that might threaten Whole Foods ability to accomplish their financial goals for the next 3 years. Use examples and references to support your response.
3. Describe three examples of control activities Whole Foods Market, Inc. could use to minimize these risks.
4. What is your overall impression of Whole Foods Market, Inc.’s annual report? Is it a financial accounting document or a managerial accounting document? Who is the target audience? Did the annual report present a positive or negative image of the company? Provide support for your responses.

 

ssignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

There is no additional information to display at this time.

Legend

Extra Credit View Assignment Rubric

Assignment Detail

Assignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

There is no additional information to display at this time.

Legend

Extra Credit View Assignment Rubric

Assignment Overview

Type: Individual Project Unit: Product and Place Due Date: Sun, 1/24/16 Grading Type: Numeric Points Possible: 200 Points Earned: 0 Deliverable Length: 2-3 pages

Go To:

Assignment Details Learning Materials Reading Assignment

My Work: Online Deliverables: Submissions

9:59 AM (CST)

Privacy Statement Terms and Conditions Contact Us

© 2015 American InterContinental University.   All Rights Reserved. Authorized Users Only.

Unit 3 – Individual Project

Assignment Details

Assignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

ssignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

There is no additional information to display at this time.

Legend

Extra Credit View Assignment Rubric

Assignment Detail

Assignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

There is no additional information to display at this time.

Legend

Extra Credit View Assignment Rubric

Assignment Overview

Type: Individual Project Unit: Product and Place Due Date: Sun, 1/24/16 Grading Type: Numeric Points Possible: 200 Points Earned: 0 Deliverable Length: 2-3 pages

Go To:

Assignment Details Learning Materials Reading Assignment

My Work: Online Deliverables: Submissions

9:59 AM (CST)

Privacy Statement Terms and Conditions Contact Us

© 2015 American InterContinental University.   All Rights Reserved. Authorized Users Only.

Unit 3 – Individual Project

Assignment Details

Assignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

ssignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

There is no additional information to display at this time.

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Extra Credit View Assignment Rubric

Assignment Detail

Assignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

There is no additional information to display at this time.

Legend

Extra Credit View Assignment Rubric

Assignment Overview

Type: Individual Project Unit: Product and Place Due Date: Sun, 1/24/16 Grading Type: Numeric Points Possible: 200 Points Earned: 0 Deliverable Length: 2-3 pages

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Assignment Details Learning Materials Reading Assignment

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Unit 3 – Individual Project

Assignment Details

Assignment Description

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels: Channel levels: Direct versus indirect distribution Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution. Determine which of the following channel members you will use, and explain why: Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth Direct: Catalog, telephone, sales force, and so forth Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why. Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1­paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors. 10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Reading Assignment Editorial Board: chapters 6 & 8

Click intellipath for suggestions.

Click intellipath for Student Tips about the Intellipath assignment.

Click intellipath for Frequently Asked Questions about the Intellipath assignment.

Assignment Objectives

Describe the function of marketing and demonstrate its importance to the overall success of the organization Describe the importance of customer relations and customer satisfaction to marketers Predict the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Analyze the major challenges facing marketers Illustrate the environmental forces that effect marketing Explain how companies can position their products for maximum competitive advantage in the marketplace Appropriately use investigative and research skills Construct a systematic approach to the application of relevant marketing tools to a variety of situations Demonstrate information-processing skills

Other Information

Suppose you are a security director for a consulting firm that implements, secures, investigates, and supports point-of-sale (POS) for small and medium businesses (SMBs) in the retail industry. Read the article titled, “Verizon DBIR 2012: Automated large-scale attacks taking down SMBs” located at the following SearchSecurity link: http://searchsecurity.techtarget.com.au/news/2240147412/Verizon-DBIR-2012-Automated-large-scale-attacks-taking-down-SMBs.

Write a three to four (3-4) page paper in which you:

1. Evaluate the recent trend toward attacking small and medium businesses and identify the benefits that these types of businesses have which attract attackers.
2. Compare and contrast the digital forensic operations of small-sized companies to large companies in terms of costs, personnel, inexperience, naivety, etc.
3. Explain the common purpose of attacks on point-of-sale (POS) systems and identify why you as a security professional would have cause for concern for your customers’ POS systems.
4. Assess why and how these POS systems have become a prime target for hacking groups.
5. Examine the forensics challenges that exist for investigations on POS systems.
6. Use at least two (2) quality resources in this assignment other than the article linked above. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Outline system forensics issues, laws, and skills.
• Describe and analyze practices in obtaining digital evidence.
• Use technology and information resources to research advanced issues in computer forensics.
• Write clearly and concisely about topics related to computer forensics planning using proper writing mechanics and technical style conventions

Suppose you are a security director for a consulting firm that implements, secures, investigates, and supports point-of-sale (POS) for small and medium businesses (SMBs) in the retail industry. Read the article titled, “Verizon DBIR 2012: Automated large-scale attacks taking down SMBs” located at the following SearchSecurity link: http://searchsecurity.techtarget.com.au/news/2240147412/Verizon-DBIR-2012-Automated-large-scale-attacks-taking-down-SMBs.

Write a three to four (3-4) page paper in which you:

1. Evaluate the recent trend toward attacking small and medium businesses and identify the benefits that these types of businesses have which attract attackers.
2. Compare and contrast the digital forensic operations of small-sized companies to large companies in terms of costs, personnel, inexperience, naivety, etc.
3. Explain the common purpose of attacks on point-of-sale (POS) systems and identify why you as a security professional would have cause for concern for your customers’ POS systems.
4. Assess why and how these POS systems have become a prime target for hacking groups.
5. Examine the forensics challenges that exist for investigations on POS systems.
6. Use at least two (2) quality resources in this assignment other than the article linked above. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Outline system forensics issues, laws, and skills.
• Describe and analyze practices in obtaining digital evidence.
• Use technology and information resources to research advanced issues in computer forensics.
• Write clearly and concisely about topics related to computer forensics planning using proper writing mechanics and technical style conventions