Assignment Title: Planning, Evaluating and Marketing Commercial Activity Within a Sports Organisation

• Overview of the sports organisation.
• Details of the main commercial activity of your chosen sports organisation and how it has developed over the last number of years.
• Analysis and evaluation of the potential for the sports organization to develop commercial activities and justification for the choice of commercial activity. You should include a break even analysis in this section.
• Development of a costed integrated marketing communications campaign and plan of implementation related to one commercial activity.

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