Assess and explain the relevance of the organizations existing culture, assets and competencies for sustainable market relevance.

1. Provide a critical assessment of the strategic intent of Guna Fibers.

2. Assess the impact and relevance of environmental and competitive drivers on the company..

3. Assess the relevance of the organizations existing culture, assets and competencies for sustainable market relevance.

4.Challenge the status quo as a basis for proposing change in strategic direction over the next three years so that shareholder value ambitions may be met. Explain the resource implications arising from your proposals.

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