Advertisement Campaign for a fictional product
Executive Summary
Fictional product orientation is challenging since it requires substantial creativity in branding and theme orientation. This can used to explain the role of branding in designating the nature and quality of a fictional product. In fact, branding is equally important in determining the sale value of a fictional product. The commencing paper will attempt to examine the influential role of branding and theme orientation in the overall product niche exercise. The paper will deeply related to a fictional product; a T. v series under the apocalyptic fiction subgenre. Genre determination will propose on the sufficient brand title, and inversely development of a theme. The paper will also observe the importance product niche, in market indulgence, survival and command. In encapsulation, the document will endeavor to explain why an advertisement option trailer, is sufficient in explaining brand name and theme in the overall product niche exercise.
An overview of the product
This product will attempt to educate the viewer that; man should be prepared for a catastrophic situation if all water in the world turned acidic – kill. This information will be conveyed inform of a movie in under the apocalyptic fiction subgenre, which is primarily focused in looking at the end of human civilization. The niche that is intended to fulfill will be based on the ability of human beings to survive in a considerate competitive world, where the solution for clean and purified water exist with a few group of people who do not know they have the solution. The niche of this product is based on the ability of the product to draw demand stretching from teenagers to adult generations. Since this product will run as a television series, with a DVD version being released periodically, the price will range depending on box office market stipulations.
There are a number of similar products being released by competitors, however, the strategy of this product is unique based on the fact water is an integral natural product that is dependable not only to mankind but animals and plants inclusive. To ensure primary goals of profit maximizations are met, episodes development will be an essential strategy to ensure that fans are hooked up promptly. To be suggestive, final episodes of each season will be oriented to ensure the viewer will be ready to watch the commencing season. In this case, the episodes will derive guarantees inform of creation of suspense. Close examples, is the eradication of 6 out of 7 chemical solutions to water purifications in the first season, and the remaining one chemical solution is hidden in a pet.
Evaluation of the unfilled product niche
There have been diverse differences in how apocalyptic fiction subgenres are marketed. Primarily, the use of commercial television is most lucrative, because of the advantages associated with commercial advertisement. However, the realization of the influence of product vendors and trade business should be established as a primary consideration. The online niche marketing is lucrative because of its ease in control. This is a reflection that viewers do not need to see the entire content in an online extract. Brief viewership will tempt the viewer to get the DVD version. The advantage associated with this, is the ease to promote the DVD copy using the online niche marketing which is as well profitable. In addition, online niche market is more dynamic compared to street stalls. A good marketing scheme should endeavor to use online tools; for instance, add words and ad sense to add value to the product being searched for. Keyword formulation and SEO content building should be designated to ensure that primary goals of the product are realized. This scheme will deliberate in ensuring that the product is well understood by a diverse population, regardless to gender, age or sex. It is also essential to ensure that the product is sufficiently interpreted to several languages, hence meeting demands in diverse markets. This tailor-made product will ensure that markets are approached depending on the nature of demographics in those particular regions.
The brand image and theme
In making an apocalyptic fiction subgenre brand name, the design is primarily targeted to influence the viewer about a periodical human catastrophic event. Indeed, it is challenging for logo designers to make appealing logos instantly. The logo in this case encompasses four integral things, Brand of the company, which is in the case, is the clean molecule, experience, identity and system. Creative-Market (2013) argues a good selling brand should be appropriate, memorable, simple, timeless and versatile. The logo and brand should be inspired by the product goals, objectives and visions. Pegler (2007, p. 7) notes that an impressive brand name and logo should attempt to introduce new methodology in the market.
An impressive brand name and logo should be seconded by an outgoing slogan, one that attempts look on into triggering supportive viewership in diverse societies and ages. This paper proposes the adoption of satellite theme “you will never know when” since this theme attempts to introduce the concept of time, and as well, integrate the viewership community on an individual level. In developing this theme, these considerations were put in reflection. Firstly, originality- one that attempts showcase that the human catastrophic period of all acidic water has never been done by any media production house. Secondly, the theme is creative; for instance, the usage of time factors attempts to look how man is going to be discontinued from normal livelihoods by the change of all water to acidic water. Thirdly, this theme is concise. Concise themes are memorable, and the viewership community will remember the brand much faster by refereeing to the theme. Fourthly, this theme is relevant to the subject of acidic water and time. The knowledge that the upcoming fictional series is entirely based on time, appeals to the critical viewer emotions inherently. Finally, the theme is positive, it seeks to relate to the original goal of the movie, man should be alert all time about global human changes.
In addition to the slogans, this document proposes the use of slogans sound track. Since this is an apocalyptic fiction subgenre, the relevant composition will come from eclectic assortment of songs. These are rhythms that have deep relation to soft rock and pop. In particular, Soft rock is psychologically proven to a have substantial effect in reducing pressures. Bryant, & Vorderer (2013, p. 377) argues that soft rock has high sensory deprivation as a control for an extreme deprivation of a situation. This is the case, when a viewer has a particular affiliation to liking rock music. Indeed, the viewer will have a special affiliation to the slogan because of the tranquilizing effect that the movie soundtrack has on self.
Sample advertisement in which illustrates both the campaign theme and brand image
In introduce a new product, fictional movie T.V series; there is a close consideration that the market hardly knows about the product. To ensure that the viewers are familiar with the brand name and slogan before box day. It is essential to integrate the role played by advertisement. Chiefly, advertisement will be carried in three primary forms; print media, electronic media and referral. There is always a consideration that; when advertising an apocalyptic fiction subgenre, the campaign should not be directed to the public but to specific target market. Print media, (posters and newspapers) combined with electronic media (websites) still forms a significant traditional backing in advertisement. However, there is a close relation that these methods target the large community. In proposition, this document advocates the use trailers. Trailers are lucrative because of their ability to singular out the target market. The trailer attempts to analyze the Series important features into a single three to five minute play. Gfactor (2007) argues that National Association of the Motion Picture, will on request play a trailer in more that 15, 000 movie theaters distributed in the United States. Besides, a trailer can be portable in road campaigns, for instance, the long-haul tracking which will conduct road shows continuously. Based on this discussion, which attempts to illustrate the interrelation between the brand name (the clean molecule) together with logo and the slogans, it is coherent to concur that the trailer option will have significant impact in showcasing the movie theme before the actual Box office day.
Conclusion
This paper has been significant in interrelating the importance of brand name and theme of a fictional product. The discussion has integrated apocalyptic fiction subgenre as a realistic reflection of fictional movie. As a result, the paper has proposed the brand name “the clean molecule” with a seconding theme “you will never know when” as primary campaigns in rallying the viewership to support the theme. The paper has as well proposed on satellite advertisement strategies, supporting the use of trailers for their essentiality in rallying sufficient support before the actual box office day.
References
Bryant, J., & Vorderer, P. (2013). Psychology of Entertainment. London: Routledge.
CreativeMarket (March 13th, 2013). Designing a brand identity. Retrived January 13th, 2014
from https://creativemarket.com/blog/2013/07/23/designing-a-brand-identity
Gfactor. (November 6th, 2007). “Why are they called “trailers” if they’re shown before the movie?”. The
Straight Dope. Retrieved January 14th, 2014 from http://www.straightdope.com/columns/read/2270/why-are-they-called-trailers-if-theyre-shown-em-before-em-the-movie
Pegler, M. (2007). Store Presentation & Design No. 2: Branding the Store. London: Visual
Reference Publications.
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]