Innovation is described as the process through which new and problem solving ideas are brought into good use. The ideas are dynamic as they touch on various aspects such as cost cutting, reorganizing and establishment of new budgetary systems (Hjalager, 2010; Pikkemaat, 2009). It also caters for the enhancement of communication as well as assembling staff members who will make the team that leads the innovation. Innovation is not only a driver of the economy but it also associated to newness.
The study of innovation in the hotel industry is an emerging field as there is no enough literature on this area. There is a significant difference between a standard hotel that retain the old customer service models as compared to the innovative type that responds to new dynamics in the hotel industry to meet customer needs. Hjalager (2010), shows that it is important to note that even traditional hotels introduce new things in their operations, but this does not qualify them to be innovative hotels. For any venture in a hotel to be said to be innovative it must meet certain criteria (Chesbrough, 2011).
For a long time, most authors have limited themselves to the description of innovation that only focuses on the new good introduced. The literature also focused on the introduction of new production methods or even the opening of a new market. Traditional innovation also focused on the repositioning of a specific hotel in the market industry (Tajeddini, 2009). However, current literature has defined four areas that are now the focus of innovation. These include change in processes, the product/service, marketing, and organizational innovation (Tidd & Bessant, 2009).
The area of innovations in hotels is still emerging and is note as extensively researched as it should be. In order to shed more light on this area, it is necessary to conduct an empirical research. Bearing in mind that innovations drive competition in the hotel business, it is important that more studies are carried out in this area so as to help the hotels to grow. (Verma & Smith 2010), assert that the outcomes will also benefit the hotel regulatory bodies so as to develop policies that stimulate innovations among the hotels.
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