The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport Company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport:
● Perform a search using the terms “car sharing” on the Internet. Research two competitors to UDT Company.
Following the Marketing Research Plan, prepare a 2–3 page marketing research plan that will give the owners of U Drive Transport the information they need to make an investment decision in the global marketplace.
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