It is so important to know ones’ market, in addition to knowing the industry, the culture, the customer, knowing how best to segment and knowing the competition. Marketing’s success depends on its ability to create a strategy that defines “differentiation from the competition”..
Given the above, answer these two (2) questions. Write a paragraph for question 1 and use the rest for question 2.
1) What is the danger of asking customers what is important to them in a particular product/service purchase?
2) Identify three (3) businesses sharing an industry who successfully differentiate themselves from one another. Include elaboration.
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