Internal Report for Expansion of Smartphone Products in Singapore
For this assignment, assume that you work for a company that is planning to expand to sell its products internationally. To help employees better understand doing business in another country, you have been asked to create a report for other company employees that details the social and/or business customs of a particular country. You have been asked by upper management to write this informational report on one country to prepare employees so the company can move forward smoothly with its plans.
You will choose the country to research. You are to write a report that provides managers and employees with a summary and discussion of the social and business customs of the chosen country and their effects on marketing your product there. You will provide information in the report that will help management understand the challenges inherent in this international expansion, as they relate to business and social customs. You will also include recommendations, based on the social and business customs, for marketing your company’s product.
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