Write a paper that analyses Sephora’s organizational strategy and offers suggestions for enhancing its performance and positioning.Objective: to perform a strategic analysis of an organisation ( Sephora) and to make recommendations on how to improve its positioning/performance. Use concepts, theories and framework: mission / vision statement + 5 year revenues and profits . External analysis : Pestel/ Five Forces . internal analysis ; VRIO/ one more framework depending on the company if it’s competitive ,corporate , international , platform strategy . Recommendation : How can Sephora improve its positioning . Marking criteria : Clarity, Knowledge of organisation and industry, analysis of covid 19 and Ukraine / Russia impact, Harvard referencing , minimum of 10 sources , uses of concepts and models
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