Write a research paper on the 4 p’s of marketing and how they relate to your business.Write a summary explaining how each of the 4 Ps you learned about relate to your business. (Tree and Landscaping company) 1. Product • Should satisfy customer needs and be distinguishable from the competitions • Products differ greatly in the degree to which they can be differentiated 2. Price • Price determines your revenue • Complex decision • Start with looking at the costs of producing and marketing the product • Understanding a product’s cost will help you meet your costs and include a margin for profit. 3. Promotion • Promotion is very important • Customers need to be made aware of your product • Promotional activities usually grouped into 5 categories: – Advertising, public relations, personal selling, sales promotions, and direct marketing 4. Place • Includes all decisions that affect how, how much, where, and when the product is made available to customers • An agribusiness sells goods either directly to customers or through an intermediary
