Explore the concept of virtual identity in connecting with brands. Use key models/theories of virtual identities/avatars and analyse psychological and social effects of such a connection with the brand, both for the customer and the brand. Identify the future of virtual identities in brand strategies based on consumer psychology principles and future consumer behaviour trends. the 2500 word paper should be written in APA form both in the text and in the sources at the end of the paper. it must contain at least 15-20 sources and must be clear and precise. every sentence must make sense, it must be explained, you must understand why each point is made. Data, current marketing information must be used, multiple points of view must be presented, the devil’s advocate must also be played (also showing the negative sides) thank you
