Assignment Question
You are now working as a cultural tour consultant and you are responsible for curating a new cultural tourism programme targeted at Hong Kong customers. Select a city and plan the tour. Brainstorm and set a theme for your programme.
Design a A-4 size one-page tour poster and select five essential cultural spots for the tour. Write a tour introduction in around 500 words to explain the themes of this tour as well as how the selected cultural attractions can serve the theme of the programme, and how these attractions work together to represent the distinctive cultural images of that city.
In this report, you will be assessed by: a) Whether the A-4 size one-page tour poster is well-designed and is competent to express the theme of the tour, and whether the central theme of the tour is innovative, and the choice of the five spots are well-justified by their cultural significance (10 marks);
b) Whether the tour introduction can provide a comprehensive explanation on the uniqueness of the tour as well as how the selected cultural spots serve the theme and represent the distinctive cultural images of the city, and how this proposed cultural tour is attractive to a certain group of target audience in Hong Kong (15 marks).
