Assignment Question
Discuss how twenty-first century marketing is changing the competitive arena Identify what trends are occurring that are creating change in markets Case Study: Twitter Builds on Its Character Review the case study at the end of Chapter 18, titled “Twitter Builds on Its Character.”
In your response, answer the following questions: Why do you believe Twitter is changing its business model? What fundamentals of strategy can Twitter adopt to become more sustainable in the twenty-first century? What marketing trends do you think will be most important for any business to take note of to stay competitive?
