Individual Report

Project description
Task 2 Individual report – worth 80 % 2250 words
Assignment: Write a business report on:
An analysis of digital technology use and potential at
NIKE (shoes and sportswear)
The report must contain:
Introduction and Digital/e-Business background. This will be similar to the group
report, but shorter and focused on the new case study. It will still require you to use the
sort of models and frameworks discussed in week 2 (e.g. Porters 5 Forces) (15 marks)
Digital Marketing analysis (15 marks)
Web design analysis (15 marks)
Business-to-business (B2B) analysis (15 marks)
One other topic/aspect of your own choice (worth 15 marks), for example:
o Mobile Commerce
o Social media/Web 2.0
o Sales and Customer Service
o Innovation and change management
Please check with your seminar leader if you are unsure about which topic to choose.
Overall conclusions and recommendations (which should follow from the analysis) (15
marks)
The final 10 marks are for the overall appearance of the report, including referencing.
Requirements and tips
Apply academic theories and frameworks and correctly reference those.
Provide evidence, for example by using screenshots or references to the organisations
internal publications (including their website) or external publications (newspaper and
journal articles, Mintel reports, etc).
Creativity in the form of additional reading, interesting approaches and novel angles are
encouraged and rewarded.
Make sure you concentrate on the Digital/e-Business aspects, and dont write a report
that is too generic.
The report should be analytical rather than descriptive.
Assessment criteria
Word count and format
– 2,250 words maximum you must include a word count at the end of your report.
(Remember, we can run a word count and check!)
– Use a business report format, numbering your sections (and any subsections).
Please use Arial 11 for the main report text, using at least 1.5 spacing, and save
your report in PDF.
– There is NO 10% rule on the word count. However, if you have many references in
your report (and only because of this), you can go slightly over (e.g. by 20-30 words)
– The 2,250 words exclude your contents page and list of references, but…
– It includes any tables or appendices (appendices are best avoided in any case)
– Other diagrams, screenshots or graphics are excluded from the word count as long
as they are graphical and not too wordy. In other words, please dont use diagrams
to get around the word count!
———-
Added on 19.04.2016 18:45
It is individual assignment on Nike
———-
Added on 19.04.2016 18:47
Please look at the instructions in the module guide! This is task 2, individual assignment, 80% of total module mark with is 2250 words. Can you use different relevant sources to this assignment
———-
Added on 19.04.2016 18:49
Please look at the marking criteria bellow the assignment brief in the module guide
Instruction files

ebusiness_module_guide_22_01_16-1.pdf(606,91 KiB)
individual_assignment_briefing.pdf(199,44 KiB)

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